As a digital media publisher, The Daily Beast does not rely on search and social media for its success. Instead, their goal is to focus on the platforms they can control in order to create a deeply engaged audience from its base of loyal readers, according to CRO Mia Libby. “We have been incredibly focused on increasing loyalty at The Daily Beast—loyalty and engagement,” says Libby, “but the idea was that rather than just getting any person at any given time to come to the website, we wanted to get the people who care about The Daily Beast and know where they are when they’re on The Daily Beast and can come back to spend more time and consume more stories, which we know they’re doing.” She continues that there are a lot of reasons why investing in building brand loyalty became the ultimate goal for The Daily Beast, “but certainly for direct advertising it made a lot of sense.” In a lot of the conversations she has with brand partners, Libby says that The Beast’s engaged and loyal audience provides the most value to advertisers because their intentional visits to the site and their trackable behaviors once there make telling brand stories very effective. For instance, the brand’s site loyalists consume on average 11 pageviews per visit, at a total of 34 pageviews per month, and they spend 11 minutes on the site during each session. It’s data like this that she says makes The Daily Beast stand out to partners, to the point where over half of their total revenue for 2019... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-05-14 00:00:00 UTC ]
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The surging popularity of the Kindle and Nook allows publishers to offer Spanish-language books in the U.S. at far lower prices than for printed copies. For decades, finding Spanish-language books in the U.S. was like tilting at windmills. Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-01-11 00:00:00 UTC ]
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Mail veteran continues to be best-paid UK newspaper editor, taking home £500,000 'supplement' on top of his base salaryPaul Dacre continues to be the best-paid UK newspaper editor, taking home more than £1.8m last year, according to Daily Mail & General Trust's latest annual report.Dacre,... Continue reading at The Guardian
[ The Guardian | 2014-01-07 00:00:00 UTC ]
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Influential venture investor Marc Andreessen isn't blinking an eye over Snapchat turning down a $3 billion buyout offer from Facebook. And don't count him among those who are worried that we are in another tech investment bubble. Those are a couple of the points made in an interview published... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-01-04 00:00:00 UTC ]
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Ryan Millman has come a long way since his college days of printing photos from frat parties. Now a full-blown manufacturer, he oversees a suite of four photo-related companies that churn out everything from T-shirts and photo books to canvas prints for major commercial retailers. Continue reading at Baltimore Sun
[ Baltimore Sun | 2013-12-24 00:00:00 UTC ]
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The Bookseller's Digital Census, the annual tracker of how the book business is managing the... Continue reading at The Bookseller
[ The Bookseller | 2013-12-20 00:00:00 UTC ]
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Top off your last-minute holiday shopping list with these four fabulous picture books for young readers. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-12-17 00:00:00 UTC ]
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Its second bankruptcy now behind it, RDA Holding Co. is entering a new phase. CEO Robert Guth is putting his stamp on the company's flagship brand, Reader's Digest, with a redesign and changes to the business model. The new magazine—which went on sale last week—has updated its logo, invested $1... Continue reading at Folio Magazine
[ Folio Magazine | 2013-12-16 00:00:00 UTC ]
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For anyone struggling with choosing the perfect literary present this holiday season, there’s a large, vocal, and opinionated group that just might be able to help: the more than one million subscribers to the Books category on Reddit, the popular social media Web site. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-13 00:00:00 UTC ]
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Daily Mail website continues spectacular growth, also attracting a record 168 million monthly unique browsers in November Mail Online continues to break traffic records, topping 10 million daily average unique browsers for the first time in November.The digital juggernaut is yet to see a... Continue reading at The Guardian
[ The Guardian | 2013-12-12 00:00:00 UTC ]
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Anthony Russell's vivid stories provide insight into the life of English nobility in the 1950s and '60s -- along with consequences that come with being handed every material good on a silver plate.Imagine if a woman such as the Dowager Countess from “Downton Abbey” was one of your grandmothers.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-12-11 00:00:00 UTC ]
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This may not be a first - but HoldTheFrontPage is reporting that the Manchester Evening News has ditched its picture desk.It says that both the picture editor and his deputy have not been replaced after leaving the Trinity Mirror title. Photographers are now assigned to jobs by the... Continue reading at The Guardian
[ The Guardian | 2013-12-10 00:00:00 UTC ]
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News UK red-top outsold by rival by more than 20,000 copies in November, but remains the UK's top-selling title across six daysThe Daily Mail overhauled the Sun in November to become the UK's biggest-selling Saturday paper for the first time.However, the News UK red-top remains by some distance... Continue reading at The Guardian
[ The Guardian | 2013-12-06 00:00:00 UTC ]
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What's the best device if you want to embrace a post-paper reading world? That all depends on whether you want a dedicated reading device or a more versatile tablet. Continue reading at PC World
[ PC World | 2013-12-06 00:00:00 UTC ]
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Simon and Schuster and Reader's Digest announced an agreement where S&S will handle sales and fulfillment for all adult titles published by Reader's Digest. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-05 00:00:00 UTC ]
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Take Your Child to a Bookstore Day will be celebrated on Dec. 7 this year and founder Jenny Milchman says she hopes to expand the message of the holiday to year-round initiatives, including field trips to bookstores in at-risk areas. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-12-04 00:00:00 UTC ]
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The Daily Mail carries a piece today in which it apologises to the BBC's business editor, Robert Peston for having revealed that his late wife had cancer.In 2008, the paper reported on the illness of Peston's wife, Sian Busby, without giving the couple any advance warning or checking whether... Continue reading at The Guardian
[ The Guardian | 2013-11-28 00:00:00 UTC ]
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BBC business editor calls for 'common decency on newspapers' amid criticism of Daily Mail for disclosing details of wife's illnessRobert Peston, the BBC's business editor, has criticised the Daily Mail for revealing that his late wife had cancer without calling her to check the story and before... Continue reading at The Guardian
[ The Guardian | 2013-11-27 00:00:00 UTC ]
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Survey finds that 62% of 16 to 24-year-olds prefer traditional books over their digital equivalentsSixteen to 24-year-olds are known as the super-connected generation, obsessed with snapping selfies or downloading the latest mobile apps, so it comes as a surprise to learn that 62% prefer print... Continue reading at The Guardian
[ The Guardian | 2013-11-25 00:00:00 UTC ]
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A Manhattan court case about digitisation rights has brought books and the web a step closer togetherOn 14 November, after eight years of wrangling, Judge Denny Chin of the Manhattan district court finally ruled in the case of Google versus the Authors Guild. At issue was Google's scanning and... Continue reading at The Guardian
[ The Guardian | 2013-11-24 00:00:00 UTC ]
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It's common practice for musical artists to create their own labels in order to dip into that part of the industry. However, even though it's, more or less, the same thing, New York Yankees shortstop Derek Jeter is taking the uncommon step of launching his own book publishing imprint, Jeter... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2013-11-16 00:00:00 UTC ]
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