Survey finds that 62% of 16 to 24-year-olds prefer traditional books over their digital equivalentsSixteen to 24-year-olds are known as the super-connected generation, obsessed with snapping selfies or downloading the latest mobile apps, so it comes as a surprise to learn that 62% prefer print books to ebooks.Asked about preferences for physical products versus digital content, printed books jump out as the media most desired in material form, ahead of movies (48%), newspapers and magazines (47%), CDs (32%), and video games (31%)."It is surprising because we think of 16-24s as being attached to their smartphones and digital devices, so it does shout out," said Luke Mitchell of agency Voxburner, which researched questions about buying and using content with 1,420 young adults.The two big reasons for preferring print are value for money and an emotional connection to physical books. On questions of ebook pricing, 28% think that ebooks should be half their current price, while just 8% say that ebook pricing is right.The top-rated reasons for preferring physical to digital products were: "I like to hold the product" (51%), "I am not restricted to a particular device" (20%), "I can easily share it" (10%), "I like the packaging" (9%), and "I can sell it when used" (6%).Mitchell said that qualitative comments about preferring physical books included things like "I collect", "I like the smell", and "I want full bookshelves". "Books are status symbols, you can't really see what... Continue reading at 'The Guardian'
[ The Guardian | 2013-11-25 00:00:00 UTC ]
The Taunton Press, publisher of magazines, books, and a range of digital products in the woodworking, home building and renovation, building science, gardening, and sewing categories, has been acquired by enthusiast media company Active Interest Media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-05 05:00:00 UTC ]
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A move to the sale of more digital products in the educational market, through new purchasing options for college students, is likely one of the reasons a big decline came the month before school starts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-19 04:00:00 UTC ]
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As Houghton Mifflin Harcourt shifts more of its education publishing business to the creation of digital products, the company said it has implemented a restructuring program that will cut its workforce by 22% in order to save between $95 million to $100 million annually. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-01 04:00:00 UTC ]
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Cost cuts and higher sales of digital products have eased the impact of the Covid-19 on the bottom line for some publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-07 04:00:00 UTC ]
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Barnes & Noble Education reached an agreement with the investment firm that avoids the possibility of Outerbridge running an alternative slate of directors at the upcoming annual meeting. The deal comes as B&NE looks to accelerate its digital products and services for college students. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-21 04:00:00 UTC ]
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Publishers of books on Buddhism are focusing on digital products, compiling reading lists, promoting online author events, and more in response to the global Covid-19 pandemic and rapid changes in the marketplace. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-02 04:00:00 UTC ]
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In a message sent to library customers, Tom Mercer, senior v-p of digital products for Bibliotheca (formerly 3M), called out Amazon for its role in the increasingly contentious library e-book market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-27 04:00:00 UTC ]
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A few years ago, I ran a content campaign for an electronics company in partnership with a popular tech publisher. The content was all about how to choose the right tech for your needs, and it absolutely crushed it. The publisher had to do little more than share it once on Facebook, and the... Continue reading at Advertising Age
[ Advertising Age | 2019-04-05 00:00:00 UTC ]
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Group revenue at car manual publisher Haynes was up 13% for the year to 31st May 2018, driven by a 42% growth in its digital products. Continue reading at The Bookseller
[ The Bookseller | 2018-09-06 00:00:00 UTC ]
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Bloomsbury beat out more than 550 books, journals and digital products across 51 subject categories to take home this year's R.R. Hawkins Award. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-08 00:00:00 UTC ]
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Car manual publisher Haynes’ revenue increased 15% in six months, driven by a 50% growth in its digital products. Continue reading at The Bookseller
[ The Bookseller | 2017-01-27 00:00:00 UTC ]
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In a consistent German book market, the Boersenverein reports rising ebook sales by volume, but lower prices are driving down revenue from digital products. The post In Germany: Report Finds Ebook Sales Rising, Revenue Down, in 2016 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-23 00:00:00 UTC ]
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Since she got in on the adult coloring book craze two years ago, Cheri Brown has spent more than $400 on 50 books holding intricate sketches that she embellishes with Sharpies, colored pencils and gel pens. But in November, Brown shifted spending to digital products. She paid $100 for mobile apps... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-05-04 00:00:00 UTC ]
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Today, the evolution of cloud technology has erased all doubts that kept publishers from adopting cloud in their digital transformation strategy. They have realized the benefits of cloud for creation and delivery of digital products such as ebooks across multiple device platforms, workflow... Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-02 00:00:00 UTC ]
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Jessica Perry, SVP of Publishing & Media at one of America's largest professional associations, chats with Folio: about drawing audience feedback and the differing benefits of print and digital. The post Lean-In vs. Lean-Back: Assessing Print and Digital Products in Association Media... Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-15 00:00:00 UTC ]
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Newsprint buyers will vanish ever faster, but publishers have done too little with their digital products to make them attractive to readers or advertisersAlongside a range of cutbacks, one of the other major tactics employed by regional newspaper publishers is, of course, cover price rises.This... Continue reading at The Guardian
[ The Guardian | 2016-01-26 00:00:00 UTC ]
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Publishers have figured out that audiences want different things from print and digital products, but the newsroom has lagged behind. The post Pitch Session: The Story Meeting Has Evolved appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-04-29 00:00:00 UTC ]
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By Ron Epstein In late 2012, I purchased a small, local publishing company. The marquee property was a magazine called L.A. Parent that distributed approximately 70,000 free copies every month, along with other... Continue reading at Publishing Executive
[ Publishing Executive | 2014-12-02 00:00:00 UTC ]
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Publishers and retailers will aim to prevent ebook prices from soaring when a new European-wide VAT law on digital products is introduced on 1st January. Following a European Commission ruling dating back to 2008, ebooks and other digital services—including broadcasting and... Continue reading at The Bookseller
[ The Bookseller | 2014-10-28 00:00:00 UTC ]
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Beginning April 1, the Pearson Technology Group will take over global distribution for Microsoft Press’ print and digital products. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-11 00:00:00 UTC ]
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