Survey finds that 62% of 16 to 24-year-olds prefer traditional books over their digital equivalentsSixteen to 24-year-olds are known as the super-connected generation, obsessed with snapping selfies or downloading the latest mobile apps, so it comes as a surprise to learn that 62% prefer print books to ebooks.Asked about preferences for physical products versus digital content, printed books jump out as the media most desired in material form, ahead of movies (48%), newspapers and magazines (47%), CDs (32%), and video games (31%)."It is surprising because we think of 16-24s as being attached to their smartphones and digital devices, so it does shout out," said Luke Mitchell of agency Voxburner, which researched questions about buying and using content with 1,420 young adults.The two big reasons for preferring print are value for money and an emotional connection to physical books. On questions of ebook pricing, 28% think that ebooks should be half their current price, while just 8% say that ebook pricing is right.The top-rated reasons for preferring physical to digital products were: "I like to hold the product" (51%), "I am not restricted to a particular device" (20%), "I can easily share it" (10%), "I like the packaging" (9%), and "I can sell it when used" (6%).Mitchell said that qualitative comments about preferring physical books included things like "I collect", "I like the smell", and "I want full bookshelves". "Books are status symbols, you can't really see what... Continue reading at 'The Guardian'
[ The Guardian | 2013-11-25 00:00:00 UTC ]
Survey finds that 62% of 16 to 24-year-olds prefer traditional books over their digital equivalentsSixteen to 24-year-olds are known as the super-connected generation, obsessed with snapping selfies or downloading the latest mobile apps, so it comes as a surprise to learn that 62% prefer print... Continue reading at The Guardian
[ The Guardian | 2013-11-25 00:00:00 UTC ]
More news stories like this
Ed Nawotka reflects on the pace of innovation in media, and whether book publishers should continue on their path to create more apps and digital products. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-10 00:00:00 UTC ]
More news stories like this
The Financial Times will consolidate the multiple print editions it publishes each night into a single, global newspaper in the first half of 2014, using its website for breaking news as the publisher focuses on growth in digital products and perhaps sets the stage for eventual further... Continue reading at Advertising Age
[ Advertising Age | 2013-10-09 00:00:00 UTC ]
More news stories like this
Takeaway: Future U.S. is headed back toward profitability with an emphasis on digital products and live-event connections. Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-07 00:00:00 UTC ]
More news stories like this
People is revamping its subscription model, putting a premium on its digital products and adding new entry points. Continue reading at Folio Magazine
[ Folio Magazine | 2013-09-10 00:00:00 UTC ]
More news stories like this
HarperCollins is challenging developers to create new digital products that reimagine... Continue reading at The Bookseller
[ The Bookseller | 2013-06-06 00:00:00 UTC ]
More news stories like this
A few years ago, publishers were looking at what was happening to the music industry and saw digital in an apocalyptic light--now they’re racing to join the digital content fray. “There are still challenges and the margins are still smaller on the digital side, but publishers are figuring out... Continue reading at Fast Company
[ Fast Company | 2013-05-30 00:00:00 UTC ]
More news stories like this
Online and across various digital products, publishers have long touted their audience volume as the primary success metric—CPM rates are based on these numbers, after all. But engagement and performance metrics are also valued, especially via social media, which can greatly increase engagement... Continue reading at Folio Magazine
[ Folio Magazine | 2012-11-06 00:00:00 UTC ]
More news stories like this
The New York Times Co. named former BBC director general Mark Thompson as its new CEO earlier this week, and now comes word that he will receive a pay package totaling as much as $10.5 million, including an annual salary of $1 million, according to Bloomberg News. Mr. Thompson, who was... Continue reading at Crains New York
[ Crains New York | 2012-08-18 00:00:00 UTC ]
More news stories like this
Although total sales for the fiscal year ended April 30 rose only 2%, to $1.79 billion, at John Wiley, operating income increased 13%, to $280.4 million, boosting the company’s operating margin to 15.7%. Wiley said 40% of its revenue came from digital products and the company will continue to... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-06-22 00:00:00 UTC ]
More news stories like this
Written By: Graeme Neill Publication Date: Mon, 14/11/2011 - 14:47 Simon & Schuster has appointed Meg Wang as editorial director for licensed properties. She will be responsible for the publisher's licensed character list, which includes tie-ins for the likes of the Smurfs, the Nickelodeon... Continue reading at The Bookseller
[ The Bookseller | 2011-11-14 00:00:00 UTC ]
More news stories like this
James Tye, CEO at Dennis Publishing, warns against assuming all your readers want the same, and reveals how the company is monetising its digital products. Continue reading at Media Week
[ Media Week | 2011-08-26 00:00:00 UTC ]
More news stories like this
Written By: Lisa Campbell Publication Date: Tue, 07/06/2011 - 09:49 Dawson Books has been bought by the parent company of book wholesaler Bertrams for £20m. Smiths News plc, which owns Bertrams, announced today (7th June) that the wholesaler and Dawson Books would be "fully integrated"... Continue reading at The Bookseller
[ The Bookseller | 2011-06-07 00:00:00 UTC ]
More news stories like this
Written By: Caroline Horn Publication Date: Thu, 31/03/2011 - 15:38 Ladybird is updating its image with a new campaign designed to highlight its preschool credentials to families and to grow the market for its digital products. Editorial director Heather Crossley said: In the past Ladybird... Continue reading at The Bookseller
[ The Bookseller | 2011-03-31 00:00:00 UTC ]
More news stories like this