As a digital media publisher, The Daily Beast does not rely on search and social media for its success. Instead, their goal is to focus on the platforms they can control in order to create a deeply engaged audience from its base of loyal readers, according to CRO Mia Libby. “We have been incredibly focused on increasing loyalty at The Daily Beast—loyalty and engagement,” says Libby, “but the idea was that rather than just getting any person at any given time to come to the website, we wanted to get the people who care about The Daily Beast and know where they are when they’re on The Daily Beast and can come back to spend more time and consume more stories, which we know they’re doing.” She continues that there are a lot of reasons why investing in building brand loyalty became the ultimate goal for The Daily Beast, “but certainly for direct advertising it made a lot of sense.” In a lot of the conversations she has with brand partners, Libby says that The Beast’s engaged and loyal audience provides the most value to advertisers because their intentional visits to the site and their trackable behaviors once there make telling brand stories very effective. For instance, the brand’s site loyalists consume on average 11 pageviews per visit, at a total of 34 pageviews per month, and they spend 11 minutes on the site during each session. It’s data like this that she says makes The Daily Beast stand out to partners, to the point where over half of their total revenue for 2019... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-05-14 00:00:00 UTC ]
News tagged with:
#books coverage
#experiential activations
#daily beast
#daily basis
Director Alfonso Cuaron is deep in talks to direct a new film based on JK Rowling's Fantastic... Continue reading at The Bookseller
[ The Bookseller | 2014-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fantastic beasts
#jk rowling
#film based
Crowdfunding, and Kickstarter in particular, continue to make inroads in book publishing, providing financing for everything from one-off projects to support for entire lists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#make inroads
#book publishing
Assuming HarperCollins’s agreement to acquire Harlequin for C$455 million (about $412 million) is approved by government regulators, the purchase will mark HC’s second major purchase in a little more than two years and further cements the company as the country’s second-largest trade publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harlequin acquisition
#acquire harlequin
#$455 million
Françoise Mouly, New Yorker art director, cofounder (with husband Art Speigelman) of the seminal comics magazine RAW, and founder of the award-winning Toon Books line of comics for early readers, is launching Toon Graphics for Visual Readers, a new imprint for older readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#older readers
#early readers
There is a “disconnect between readers and between those who produce the books they read... Continue reading at The Bookseller
[ The Bookseller | 2014-04-08 00:00:00 UTC ]
More news stories like this |
Read the complete Day 1 coverage from the 2014 London Book Fair in this Scribd reader. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#scribd reader
The Bookseller will be producing daily editions during this year's London Book Fair,... Continue reading at The Bookseller
[ The Bookseller | 2014-04-07 00:00:00 UTC ]
More news stories like this |
My Independent Bookshop allows book-lovers to set up a virtual bookstore, share their favorite reads and discover, recommend and review books online. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#independent bookshop
#virtual bookstore
#favorite reads
Reader's Digest is alleged to have censored stories in its publication to maintain a cheap publishing deal in ChinaThe notion that the formerly mighty American publisher Reader's Digest would allow the Chinese Communist party to censor its novels would once have appeared so outrageous as to be... Continue reading at The Guardian
[ The Guardian | 2014-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#longer apply
If you bought a lot of bestsellers, you could see a hefty credit on your Amazon account on Tuesday. Continue reading at PC World
[ PC World | 2014-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#amazon account
A Twitter account run by "ExMediaMan" has taken aim at the supposed seedy underbelly of digital media.The post In the belly of the viral-publishing beast, @ExMediaMan tells all appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-03-21 00:00:00 UTC ]
More news stories like this |
As print advertising revenue erodes for the consumer magazine industry as a whole, there are titles finding success catering to pockets of readers. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-21 00:00:00 UTC ]
More news stories like this |
Digital publishing is rapidly becoming a haven for struggling writers—but it turns out the format might hold similar potential for struggling readers too. Continue reading at Wired
[ Wired | 2014-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishing
#struggling readers
Barnes & Noble as disclosed some modifications to its agreement with Microsoft that will give B&N the option to not develop additional Nook Window apps. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#barnes noble
PW and the U.K.’s BookBrunch are once again teaming up to produce three print Show Dailies for the London Book Fair as well as a supplement focused on the fair’s digital events. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-10 00:00:00 UTC ]
More news stories like this |
Amid contested reports that a second book about Hinduism by religion scholar Wendy Doniger may be withdrawn in India, a scholars group is expressing concern about a chilling effect on free inquiry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#expressing concern
#chilling effect
Mike Darcey says relying on online ads as main revenue stream is risky in market containing rivals such as Google and FacebookNews UK chief executive Mike Darcey has called the Guardian and Daily Mail digital "minnows" – despite the publishers' boasting a combined monthly online readership of... Continue reading at The Guardian
[ The Guardian | 2014-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#drudge report
#upcoming launch
#great outcome
Flipboard, an app that displays digital media in magazine-like form on tablets, is acquiring one of its smaller competitors, Zite, for a reported $60 million.As part of the deal, Flipboard will get direct access to all CNN content, including video, as well as CNN personalities like Fareed... Continue reading at Advertising Age
[ Advertising Age | 2014-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#direct access
#including video
#jake tapper
#purchase price
Labour deputy leader claims paper's associate editor has admitted she was never an apologist for paedophiliaHarriet Harman has again called on the Daily Mail to "apologise and put the record straight" over its claims she turned a blind eye to a paedophile lobbying group in the 1970s.The Labour... Continue reading at The Guardian
[ The Guardian | 2014-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#licence fee
During the Lenten season Christians are urged to more deliberately contemplate Christ’s suffering and death. But traditional observances, such as penance and fasting, all too often produce dour expressions instead of spiritual fruits. Three new books hope to resurrect the joyful side of this... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-26 00:00:00 UTC ]
More news stories like this |