As a digital media publisher, The Daily Beast does not rely on search and social media for its success. Instead, their goal is to focus on the platforms they can control in order to create a deeply engaged audience from its base of loyal readers, according to CRO Mia Libby. “We have been incredibly focused on increasing loyalty at The Daily Beast—loyalty and engagement,” says Libby, “but the idea was that rather than just getting any person at any given time to come to the website, we wanted to get the people who care about The Daily Beast and know where they are when they’re on The Daily Beast and can come back to spend more time and consume more stories, which we know they’re doing.” She continues that there are a lot of reasons why investing in building brand loyalty became the ultimate goal for The Daily Beast, “but certainly for direct advertising it made a lot of sense.” In a lot of the conversations she has with brand partners, Libby says that The Beast’s engaged and loyal audience provides the most value to advertisers because their intentional visits to the site and their trackable behaviors once there make telling brand stories very effective. For instance, the brand’s site loyalists consume on average 11 pageviews per visit, at a total of 34 pageviews per month, and they spend 11 minutes on the site during each session. It’s data like this that she says makes The Daily Beast stand out to partners, to the point where over half of their total revenue for 2019... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-05-14 00:00:00 UTC ]
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Tests on the latest version of Adobe System’s e-reader software shows the company is now collecting less data following a privacy-related dustup last month, according to the Electronic Frontier Foundation.Digital Editions version 4.0.1 appears to only collect data on ebooks that have DRM... Continue reading at PC World
[ PC World | 2014-11-03 00:00:00 UTC ]
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Publishers who do not have a strategy related to YouTube are missing an opportunity, publicists and marketeers were told at a YouTube conference held yesterday (27th October) in association with The Bookseller. The event, held at the YouTube offices in St Giles High Street, and aimed at giving... Continue reading at The Bookseller
[ The Bookseller | 2014-10-29 00:00:00 UTC ]
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Underlying revenue at Reed Elsevier increased 4% over the first nine months of the year, although print book sales declined. The information company released an interim management statement yesterday (24th October) saying that although revenues in the scientific, technical and medial... Continue reading at The Bookseller
[ The Bookseller | 2014-10-25 00:00:00 UTC ]
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While many publishers are weighing new technology investment priorities like ad platforms, video production or content management systems, Spanfeller Media Group's The Daily Meal has focused its attention on building a kitchen. Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-14 00:00:00 UTC ]
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Chris Kubica argues that the book business has so far been too content to put the future of reading in the hands of others, and offers 8 ideas to change that. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-11 00:00:00 UTC ]
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Get the latest news from the Frankfurt Book Fair, including publisher interviews, discussions with book industry thought leaders, event listings and more. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-10 00:00:00 UTC ]
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The ICv2 conference offered data on the new comics customer, the explosive growth of comics festivals, and a discussion of what this new customer is reading. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-09 00:00:00 UTC ]
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Download our Frankfurt Show Daily for Thursday, 9 October. This issue includes a report on HarperCollins' international plans, interviews with publishers from around the world and more. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-09 00:00:00 UTC ]
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All the news from the of the Frankfurt Book Fair, including big buzz around a Spanish author, the word from HarperCollins CEO Brian Murray, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-09 00:00:00 UTC ]
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Read the complete PW Frankfurt Show Daily for October 8, 2014. In this issue, a report from CONTEC, the scoop on a seven-figure deal for a debut novel, inside HarperCollins's plans for HarperCollins Germany, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-08 00:00:00 UTC ]
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Download our Frankfurt Book Fair Show Daily for Wednesday, 8 October 2014 to find out what was discussed in the Tuesday conferences and what's going on at the Fair today. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-08 00:00:00 UTC ]
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Read the complete PW Frankfurt Show Daily from October 9, 2014. This issue features a roundup of the big deals that opened the show, an interview with Samsung's Rory O'Neill, photo essays, and more! Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-08 00:00:00 UTC ]
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The rise of reading on mobile phones is a hot topic at the Frankfurt Book Fair, but perhaps the most surprising finding of a new survey is that Apple is giving Amazon a run for its money among younger readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-07 00:00:00 UTC ]
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Download our Frankfurt Book Fair Show Daily for Tuesday, October 7, 2014. Read about VIP speakers, international rights and licensing, digital publishing platforms and more. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-07 00:00:00 UTC ]
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The 32nd International Spanish Book Fair (LIBER 2014) was held in Barcelona last week with ebook growth and the problem of getting Spanish-language books translated into English among the topics of discussion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-07 00:00:00 UTC ]
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From Eriq La Salle to Dominic Selwood, indie publishers are successfully reaching more readers with the IngramSpark platform, which offers global book distribution and easy-to-use tools. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-25 00:00:00 UTC ]
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Wordstock, one of the largest celebrations of literature and literacy in the Pacific Northwest, is gaining a new parent. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-19 00:00:00 UTC ]
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Amazon is rolling out an upgraded suite of tablets that includes an enhanced 8.9-inch Kindle HDX ($379), a new tablet designed for children ($149), and a new Kindle HD tablet ($100). Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-18 00:00:00 UTC ]
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The founder of Canada's Scotiabank Giller Prize announced yesterday that the prize purse will double, to C$140,000. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-17 00:00:00 UTC ]
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Expanding to three days and a bigger hall did not prevent the Baltimore Comic Con, held September 5-7 at the Baltimore Convention Center, from remaining the same friendly, informal event that many in the area have come to love. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-09 00:00:00 UTC ]
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