The Daily Beast is Growing Thanks to Reader Loyalty

As a digital media publisher, The Daily Beast does not rely on search and social media for its success. Instead, their goal is to focus on the platforms they can control in order to create a deeply engaged audience from its base of loyal readers, according to CRO Mia Libby. “We have been incredibly focused on increasing loyalty at The Daily Beast—loyalty and engagement,” says Libby, “but the idea was that rather than just getting any person at any given time to come to the website, we wanted to get the people who care about The Daily Beast and know where they are when they’re on The Daily Beast and can come back to spend more time and consume more stories, which we know they’re doing.” She continues that there are a lot of reasons why investing in building brand loyalty became the ultimate goal for The Daily Beast, “but certainly for direct advertising it made a lot of sense.” In a lot of the conversations she has with brand partners, Libby says that The Beast’s engaged and loyal audience provides the most value to advertisers because their intentional visits to the site and their trackable behaviors once there make telling brand stories very effective. For instance, the brand’s site loyalists consume on average 11 pageviews per visit, at a total of 34 pageviews per month, and they spend 11 minutes on the site during each session. It’s data like this that she says makes The Daily Beast stand out to partners, to the point where over half of their total revenue for 2019... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-05-14 00:00:00 UTC ]
News tagged with: #books coverage #experiential activations #daily beast #daily basis

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Growing up Downton: Anthony Russell on living in Leeds Castle

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[ Los Angeles Times | 2013-12-11 00:00:00 UTC ]
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Regional daily ditches picture desk

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[ The Guardian | 2013-12-10 00:00:00 UTC ]
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Daily Mail overtakes Sun as biggest-selling Saturday paper

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[ The Guardian | 2013-12-06 00:00:00 UTC ]
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Buying Guide: Find the perfect ebook reader

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[ PC World | 2013-12-06 00:00:00 UTC ]
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Distribution: S&S and Reader's Digest Expand

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[ Publishers Weekly | 2013-12-05 00:00:00 UTC ]
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Take Your Child to a Bookstore Day continues to grow

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[ The Christian Science Monitor | 2013-12-04 00:00:00 UTC ]
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Daily Mail apologises to Robert Peston - with a sting in the tail

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[ The Guardian | 2013-11-28 00:00:00 UTC ]
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Robert Peston attacks Daily Mail for revealing wife's cancer

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[ The Guardian | 2013-11-27 00:00:00 UTC ]
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Young adult readers 'prefer printed to ebooks'

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[ The Guardian | 2013-11-25 00:00:00 UTC ]
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[ The Guardian | 2013-11-24 00:00:00 UTC ]
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[ Silicon Valley Business Journal | 2013-11-16 00:00:00 UTC ]
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[ The Bookseller | 2013-11-15 00:00:00 UTC ]
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Readers Slam Guns & Ammo for Editorial Advocating Gun Regulation

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[ Advertising Age | 2013-11-07 00:00:00 UTC ]
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More Book Than Nook: Can Barnes & Noble Makes Its E–Reader Feel Like The Real (Paper) Thing?

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[ Fast Company | 2013-10-30 00:00:00 UTC ]
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[ Publishers Weekly | 2013-10-27 00:00:00 UTC ]
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[ Publishing Perspectives | 2013-10-25 00:00:00 UTC ]
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[ Folio Magazine | 2013-10-25 00:00:00 UTC ]
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Readers rally to protest online censorship of erotic books

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[ The Christian Science Monitor | 2013-10-19 00:00:00 UTC ]
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