The Daily Beast is Growing Thanks to Reader Loyalty

As a digital media publisher, The Daily Beast does not rely on search and social media for its success. Instead, their goal is to focus on the platforms they can control in order to create a deeply engaged audience from its base of loyal readers, according to CRO Mia Libby. “We have been incredibly focused on increasing loyalty at The Daily Beast—loyalty and engagement,” says Libby, “but the idea was that rather than just getting any person at any given time to come to the website, we wanted to get the people who care about The Daily Beast and know where they are when they’re on The Daily Beast and can come back to spend more time and consume more stories, which we know they’re doing.” She continues that there are a lot of reasons why investing in building brand loyalty became the ultimate goal for The Daily Beast, “but certainly for direct advertising it made a lot of sense.” In a lot of the conversations she has with brand partners, Libby says that The Beast’s engaged and loyal audience provides the most value to advertisers because their intentional visits to the site and their trackable behaviors once there make telling brand stories very effective. For instance, the brand’s site loyalists consume on average 11 pageviews per visit, at a total of 34 pageviews per month, and they spend 11 minutes on the site during each session. It’s data like this that she says makes The Daily Beast stand out to partners, to the point where over half of their total revenue for 2019... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-05-14 00:00:00 UTC ]
News tagged with: #books coverage #experiential activations #daily beast #daily basis

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More Book Than Nook: Can Barnes & Noble Makes Its E–Reader Feel Like The Real (Paper) Thing?

To compete against the Kindle, Barnes & Noble is going back to its roots, leveraging decades of bookseller expertise to make its Nook e–reader feel more like a paper book. Released Wednesday, the new Nook Simple Touch GlowLight features a brighter, sharper display; lighter body; improved... Continue reading at Fast Company

[ Fast Company | 2013-10-30 00:00:00 UTC ]
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Finding New Ways to Grow in Bargain Books

Over the past five years several bargain book wholesalers have closed their doors, along with one of their largest customers: Borders. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-27 00:00:00 UTC ]
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Books in Browsers IV: The Rise of the Reader

At Books in Browsers 2013, the summit kicked off with several discussions about how readers, both as consumers and creators of content, are transforming the book publishing industry. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-25 00:00:00 UTC ]
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Pew Research Center Reports Increases in Tablet and E-Reader Ownership

A study by the Pew Internet Project released on October 18 shows new information on the pervasiveness of tablets and smartphones in U.S. homes. The study compiled information received from 6,224 phone interviews across The Nation from ages 16 and up. According to results, tablet ownership has... Continue reading at Folio Magazine

[ Folio Magazine | 2013-10-25 00:00:00 UTC ]
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The 2013 Ubud Writers & Readers Festival

This year marks the 10th anniversary of the Ubud Writers & Readers Festival, a destination literary and arts festival created in response to the Bali bombings in 2002 Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-21 00:00:00 UTC ]
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Readers rally to protest online censorship of erotic books

Online booksellers like Amazon and Kobo have begun banning self-published titles featuring themes like incest and bestiality. But now, some readers complain, other erotic titles are disappearing as well. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-10-19 00:00:00 UTC ]
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With Readers Still Willing to Pay, Is Publishing Catching a Break?

In the New Republic, Evan Hughes argues that the book business has fared far better than music, movies and other media in sustaining its value to consumers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-16 00:00:00 UTC ]
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One Year Later, Medium Is Changing the Way Its Writers Write and Its Readers Read

It was just more than a year ago that Ev Williams and Biz Stone created the publishing platform Medium. The Internet officially met the site in August 2012, and since then, Medium’s popularity has grown enough for even the most ske ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-15 00:00:00 UTC ]
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The PW Frankfurt Show Daily: Day 3, October 11, 2013

Get complete coverage of the Frankfurt Book Fair with the PW Frankfurt Show Daily. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-11 00:00:00 UTC ]
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Download: Friday’s Frankfurt Show Daily 2013

From India to China, Brazil to Finland, find out what the publishing industry is talking about in our Friday Show Daily from the Frankfurt Book Fair 2013. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-11 00:00:00 UTC ]
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Download: Thursday’s Frankfurt Show Daily 2013

On the second day of the 2013 Frankfurt Book Fair, we bring you news of book deals, interviews with CEOs and more. Download the issue to read more. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-10 00:00:00 UTC ]
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Download: Wednesday’s Frankfurt Show Daily 2013

Publishing Perspectives show daily for this Wednesday at the Frankfurt Book Fair includes conference reports and info on Brazil's Guest of Honor exhibition. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-09 00:00:00 UTC ]
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No More Late News: Financial Times Moves to One Print Edition Daily

The Financial Times will consolidate the multiple print editions it publishes each night into a single, global newspaper in the first half of 2014, using its website for breaking news as the publisher focuses on growth in digital products and perhaps sets the stage for eventual further... Continue reading at Advertising Age

[ Advertising Age | 2013-10-09 00:00:00 UTC ]
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The PW Frankfurt Show Daily: Day 1, October 9, 2013

Get complete coverage of the Frankfurt Book Fair with the PW Frankfurt Show Daily. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-09 00:00:00 UTC ]
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KODAK Stream Inkjet Technology Helps News UK Increase Reader Engagement

News UK (formerly News International) installed a new KODAK PROSPER S30 Imprinting System, bringing the total to 22 PROSPER S30s installed by the British newspaper publisher, a wholly owned subsidiary of News Corp.   The current publisher ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-09 00:00:00 UTC ]
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Download: Tuesday’s Frankfurt Show Daily 2013

Download our special Frankfurt Book Fair show daily focused on digital publishing. Read interviews with CEOs, digital experts and more. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-08 00:00:00 UTC ]
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Reader’s Digest Partners With HMN, Turns to TV

CEO Robert Guth's plan to bring RDA Holding Co. back from insolvency called for a drastic rate base reduction for it's flagship magazine, Reader's Digest. Continue reading at Folio Magazine

[ Folio Magazine | 2013-10-04 00:00:00 UTC ]
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Kindle Paperwhite review: Ebook reader gets warmer, faster

The new Kindle Paperwhite is like the old one, but with a better backlight and upgraded software. Continue reading at PC World

[ PC World | 2013-10-04 00:00:00 UTC ]
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Page Turners: The Best Smartphone Apps for Serious Readers

Bookworms are always seeking new text to devour. These apps will help procure ebooks, stories from the web, audiobooks, and even dusty analog tomes.     Continue reading at Wired

[ Wired | 2013-09-25 00:00:00 UTC ]
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