As a digital media publisher, The Daily Beast does not rely on search and social media for its success. Instead, their goal is to focus on the platforms they can control in order to create a deeply engaged audience from its base of loyal readers, according to CRO Mia Libby. “We have been incredibly focused on increasing loyalty at The Daily Beast—loyalty and engagement,” says Libby, “but the idea was that rather than just getting any person at any given time to come to the website, we wanted to get the people who care about The Daily Beast and know where they are when they’re on The Daily Beast and can come back to spend more time and consume more stories, which we know they’re doing.” She continues that there are a lot of reasons why investing in building brand loyalty became the ultimate goal for The Daily Beast, “but certainly for direct advertising it made a lot of sense.” In a lot of the conversations she has with brand partners, Libby says that The Beast’s engaged and loyal audience provides the most value to advertisers because their intentional visits to the site and their trackable behaviors once there make telling brand stories very effective. For instance, the brand’s site loyalists consume on average 11 pageviews per visit, at a total of 34 pageviews per month, and they spend 11 minutes on the site during each session. It’s data like this that she says makes The Daily Beast stand out to partners, to the point where over half of their total revenue for 2019... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-05-14 00:00:00 UTC ]
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A consistent brand online is the key quality publishers need, according to speakers at the... Continue reading at The Bookseller
[ The Bookseller | 2013-11-15 00:00:00 UTC ]
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#reaching readers
Guns & Ammo magazine is facing stiff backlash from its readers after publishing an editorial in its December issue supporting gun regulation.The magazine's Facebook page has been inundated in the last 24 hours with people claiming they've either canceled their subscriptions or pledging to... Continue reading at Advertising Age
[ Advertising Age | 2013-11-07 00:00:00 UTC ]
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#december issue
#contributing editor
To compete against the Kindle, Barnes & Noble is going back to its roots, leveraging decades of bookseller expertise to make its Nook e–reader feel more like a paper book. Released Wednesday, the new Nook Simple Touch GlowLight features a brighter, sharper display; lighter body; improved... Continue reading at Fast Company
[ Fast Company | 2013-10-30 00:00:00 UTC ]
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#matchbook service
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Over the past five years several bargain book wholesalers have closed their doors, along with one of their largest customers: Borders. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-27 00:00:00 UTC ]
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#bargain books
At Books in Browsers 2013, the summit kicked off with several discussions about how readers, both as consumers and creators of content, are transforming the book publishing industry. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-25 00:00:00 UTC ]
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#browsers iv
A study by the Pew Internet Project released on October 18 shows new information on the pervasiveness of tablets and smartphones in U.S. homes. The study compiled information received from 6,224 phone interviews across The Nation from ages 16 and up. According to results, tablet ownership has... Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-25 00:00:00 UTC ]
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This year marks the 10th anniversary of the Ubud Writers & Readers Festival, a destination literary and arts festival created in response to the Bali bombings in 2002 Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-21 00:00:00 UTC ]
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#year marks
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Online booksellers like Amazon and Kobo have begun banning self-published titles featuring themes like incest and bestiality. But now, some readers complain, other erotic titles are disappearing as well. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-10-19 00:00:00 UTC ]
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#online booksellers
In the New Republic, Evan Hughes argues that the book business has fared far better than music, movies and other media in sustaining its value to consumers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-16 00:00:00 UTC ]
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It was just more than a year ago that Ev Williams and Biz Stone created the publishing platform Medium. The Internet officially met the site in August 2012, and since then, Medium’s popularity has grown enough for even the most ske ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-15 00:00:00 UTC ]
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Get complete coverage of the Frankfurt Book Fair with the PW Frankfurt Show Daily. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-11 00:00:00 UTC ]
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#complete coverage
From India to China, Brazil to Finland, find out what the publishing industry is talking about in our Friday Show Daily from the Frankfurt Book Fair 2013. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-11 00:00:00 UTC ]
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On the second day of the 2013 Frankfurt Book Fair, we bring you news of book deals, interviews with CEOs and more. Download the issue to read more. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-10 00:00:00 UTC ]
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#book deals
News UK (formerly News International) installed a new KODAK PROSPER S30 Imprinting System, bringing the total to 22 PROSPER S30s installed by the British newspaper publisher, a wholly owned subsidiary of News Corp. The current publisher ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-09 00:00:00 UTC ]
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Publishing Perspectives show daily for this Wednesday at the Frankfurt Book Fair includes conference reports and info on Brazil's Guest of Honor exhibition. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-09 00:00:00 UTC ]
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The Financial Times will consolidate the multiple print editions it publishes each night into a single, global newspaper in the first half of 2014, using its website for breaking news as the publisher focuses on growth in digital products and perhaps sets the stage for eventual further... Continue reading at Advertising Age
[ Advertising Age | 2013-10-09 00:00:00 UTC ]
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Get complete coverage of the Frankfurt Book Fair with the PW Frankfurt Show Daily. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-09 00:00:00 UTC ]
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Download our special Frankfurt Book Fair show daily focused on digital publishing. Read interviews with CEOs, digital experts and more. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-08 00:00:00 UTC ]
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#digital publishing
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CEO Robert Guth's plan to bring RDA Holding Co. back from insolvency called for a drastic rate base reduction for it's flagship magazine, Reader's Digest. Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-04 00:00:00 UTC ]
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#flagship magazine