As a digital media publisher, The Daily Beast does not rely on search and social media for its success. Instead, their goal is to focus on the platforms they can control in order to create a deeply engaged audience from its base of loyal readers, according to CRO Mia Libby. “We have been incredibly focused on increasing loyalty at The Daily Beast—loyalty and engagement,” says Libby, “but the idea was that rather than just getting any person at any given time to come to the website, we wanted to get the people who care about The Daily Beast and know where they are when they’re on The Daily Beast and can come back to spend more time and consume more stories, which we know they’re doing.” She continues that there are a lot of reasons why investing in building brand loyalty became the ultimate goal for The Daily Beast, “but certainly for direct advertising it made a lot of sense.” In a lot of the conversations she has with brand partners, Libby says that The Beast’s engaged and loyal audience provides the most value to advertisers because their intentional visits to the site and their trackable behaviors once there make telling brand stories very effective. For instance, the brand’s site loyalists consume on average 11 pageviews per visit, at a total of 34 pageviews per month, and they spend 11 minutes on the site during each session. It’s data like this that she says makes The Daily Beast stand out to partners, to the point where over half of their total revenue for 2019... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-05-14 00:00:00 UTC ]
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German book chains Weltbild and Hugendubel have reacted swiftly to Amazon's announcement... Continue reading at The Bookseller
[ The Bookseller | 2012-09-12 00:00:00 UTC ]
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Publishers are readying themselves to respond to an explosion of e-reading devices in the UK in... Continue reading at The Bookseller
[ The Bookseller | 2012-09-10 00:00:00 UTC ]
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Kobo unveils three new devices ahead of rival e-readers being made available in UK high street stores. Continue reading at BBC World
[ BBC World | 2012-09-06 00:00:00 UTC ]
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Anticipation is mounting that Amazon will make an announcement about a second model Kindle Fire... Continue reading at The Bookseller
[ The Bookseller | 2012-08-30 00:00:00 UTC ]
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The success of 'Harry Potter, 'Twilight' and other has created a halo effect for the entire genre. And kids aren't the only ones doing it.For years, the book industry has been mired in debates about the plight of independent booksellers, the rise of Amazon and the fate of print as it struggles... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-08-26 00:00:00 UTC ]
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US bookseller Barnes & Noble has confirmed that it will be bringing its Nook digital eBook readers and bookstore to the UK in the autumn. Initially the devices, which include Nook Simple Touch and the Nook Simple Touch with GlowLight, will only be available through the company’s online... Continue reading at Betanews
[ Betanews | 2012-08-20 00:00:00 UTC ]
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Barnes & Noble has finally scheduled the long-awaited international debut of its Nook e-reader. The company said Monday that it will begin selling its Nook Simple Touch and Nook Simple Touch with GlowLight in the U.K. in mid-October. The devices will be sold online through a new digital... Continue reading at AllThingsD
[ AllThingsD | 2012-08-20 00:00:00 UTC ]
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In the market for a new e-reader? One could certainly do worse than Sony's Reader line. The company's been packing features onto its devices, and the already leaked latest entry is no different, with upgrades over its predecessor, packed into a newly redesigned body with bigger, better looking... Continue reading at Engadget
[ Engadget | 2012-08-16 00:00:00 UTC ]
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Kobo's parent Rakuten claims to have sold 100,000 devices following a launch of the Kobo e-... Continue reading at The Bookseller
[ The Bookseller | 2012-08-16 00:00:00 UTC ]
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The Daily, News Corp.’s attempt to create a digital newspaper for the iPad age, is laying off nearly a third of its staff. The publisher plans to tell its workers today that it will fire 50 of its 170 employees, according to people famili ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-07-31 00:00:00 UTC ]
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Bloomberg LP is jumping into an area dominated by established media players again—this time with a daily magazine it will produce for the Republican and Democratic conventions. The daily, called Bloomberg Insider, will run 32 pages per ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-07-23 00:00:00 UTC ]
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The publishing giant behind the Daily Mail is entering the travel arena with a bookings site. MailTravel.co.uk is described as offering a “robust new sales distribution channel to existing and new suppliers”. A& ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-07-19 00:00:00 UTC ]
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The ebook format became the most popular one for adult fiction in 2011, surpassing hardcover books and paperbacks, according to an annual survey. Net revenue from ebook sales over all more than doubled from 2010. Continue reading at The New York Times
[ The New York Times | 2012-07-18 00:00:00 UTC ]
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Hodder and Stoughton is asking readers to write a companion ebook to its autumn title, Miranda... Continue reading at The Bookseller
[ The Bookseller | 2012-07-11 00:00:00 UTC ]
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Bertrams like-for-like revenue has risen 4.3% in the last three quarters as its total sales... Continue reading at The Bookseller
[ The Bookseller | 2012-07-10 00:00:00 UTC ]
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Eason is to launch its e-reader later this year, the Irish bookseller has revealed, as it... Continue reading at The Bookseller
[ The Bookseller | 2012-07-10 00:00:00 UTC ]
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The Herald Sun, Australia´s favorite daily newspaper – read by 1.3 million Victorians every weekday – has selected WoodWing´s multi-channel publishing system Enterprise and its Digital Publishing ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-07-06 00:00:00 UTC ]
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Publishers should let the reader into the creative process and look to incubate start-ups in... Continue reading at The Bookseller
[ The Bookseller | 2012-07-06 00:00:00 UTC ]
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Flipboard, the social newsreader with a stylish magazine-like design, has emerged from beta and is now available free for all Android devices, including the Kindle Fire (although it’s optimized for smartphones rather than tablets). Editor's Note: It's not compatible with my ASUS Transformer Pad... Continue reading at Betanews
[ Betanews | 2012-06-22 00:00:00 UTC ]
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Pan Macmillan is searching for a panel of readers to help create reading group content for... Continue reading at The Bookseller
[ The Bookseller | 2012-06-07 00:00:00 UTC ]
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