As a digital media publisher, The Daily Beast does not rely on search and social media for its success. Instead, their goal is to focus on the platforms they can control in order to create a deeply engaged audience from its base of loyal readers, according to CRO Mia Libby. “We have been incredibly focused on increasing loyalty at The Daily Beast—loyalty and engagement,” says Libby, “but the idea was that rather than just getting any person at any given time to come to the website, we wanted to get the people who care about The Daily Beast and know where they are when they’re on The Daily Beast and can come back to spend more time and consume more stories, which we know they’re doing.” She continues that there are a lot of reasons why investing in building brand loyalty became the ultimate goal for The Daily Beast, “but certainly for direct advertising it made a lot of sense.” In a lot of the conversations she has with brand partners, Libby says that The Beast’s engaged and loyal audience provides the most value to advertisers because their intentional visits to the site and their trackable behaviors once there make telling brand stories very effective. For instance, the brand’s site loyalists consume on average 11 pageviews per visit, at a total of 34 pageviews per month, and they spend 11 minutes on the site during each session. It’s data like this that she says makes The Daily Beast stand out to partners, to the point where over half of their total revenue for 2019... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-05-14 00:00:00 UTC ]
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Recharge your book marketing strategy, boost your outreach success and build lasting relationships with readers and customers at the Reaching Readers Conference on May 28. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-21 00:00:00 UTC ]
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#week left
Like most comics publishers, Archie Comics, home to America’s favorite fictional redheaded teenager, has historically focused its distribution on newsstand sales and the comics specialty market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-05-12 00:00:00 UTC ]
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#comics publishers
#archie comics
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Jeanenne Ray, Senior Marketing Manager at Wiley, will speak at the Reaching Readers conference about how publishers can build strong readers communities. Here is a sneak preview of her talk. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-06 00:00:00 UTC ]
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#sneak preview
With a global television network operation in place, Bloomberg News is using video clips from its shows as well as Web-only videos to produce some 200 clips per day, signaling a new "digital first" approach, says Chris Berend ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-04-24 00:00:00 UTC ]
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#bloomberg news
Kobo unveiled a new luxury e-reader designed to target "the world's most passionate... Continue reading at The Bookseller
[ The Bookseller | 2013-04-16 00:00:00 UTC ]
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Years of quiet sacrifice boil dry as a father in his late 50s fears he's losing everying, including his beloved daughter."Parental love is the sacrifice made in silence," says Jorgen Hofmeester, the protagonist of "Tirza," Arnon Grunberg's latest translated novel. In "Tirza," the quiet martyrdom... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-04-12 00:00:00 UTC ]
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#parents struggle
Online publishers predict digital revenue will grow by 15% year on year in 2013, according to the annual census from the Association of Online Publishers (AOP). Continue reading at Media Week
[ Media Week | 2013-04-09 00:00:00 UTC ]
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Robyn Carr might not be a household name, but she’s certainly a force to be reckoned with on the bestseller lists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-05 00:00:00 UTC ]
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Discussions at this year's Leipzig Book Fair proved that ebooks and self publishing are gaining wider acceptance in Germany, and readers are more open to digitization. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-03 00:00:00 UTC ]
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The National Literacy Trust’s Young Readers Programme will expand this year after increased... Continue reading at The Bookseller
[ The Bookseller | 2013-03-26 00:00:00 UTC ]
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Europe and the rest of the world may trail the United States in the size of their ebook markets... Continue reading at The Bookseller
[ The Bookseller | 2013-03-25 00:00:00 UTC ]
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Pope Who? White smoke over the Vatican doesn't stand a chance as a trending topic next to the black cloud over one of Google's most beloved products. Google Reader has landed on the company's sunset list, and will wink out of existence on July 1. Problem is, Reader is not as widely beloved as... Continue reading at Engadget
[ Engadget | 2013-03-15 00:00:00 UTC ]
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#trending topics
#chief scientist
In the UK a new ebook platform Boosh will allow readers to share an ebook with a fellow Facebook user to read for free after its read and deleted from their own account. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-07 00:00:00 UTC ]
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After reader pushback, The New York Times’ magazine is looking to include more ethnicities, and the larger media landscape should, too. Continue reading at Folio Magazine
[ Folio Magazine | 2013-02-22 00:00:00 UTC ]
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It burned through at least $40 million and never came close to turning a profit, but that doesn’t mean The Daily was a failure, according to Robert Thomson, the soon-to-be CEO of News Corp.’s publishing spin-off. “It wa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-02-08 00:00:00 UTC ]
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Whether they call themselves publishers or distributors, whether they promise elaborate marketing plans, or the basic production tasks necessary to get an ebook up for sale, there are a growing number of companies selling (and acquiring) backlist books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-02-08 00:00:00 UTC ]
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With ebooks’ share of unit sales rising from 14% for the first nine months of 2011 to 22% for the same period in 2012, the biggest winners among retailers were Amazon and dedicated ebookstores and digital download sites. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-02-08 00:00:00 UTC ]
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A new book cover for the classic novel 'Anne of Green Gables,' showing Anne as a blonde without freckles lounging in a plaid shirt, has Amazon users up in arms. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-02-08 00:00:00 UTC ]
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Digital royalty rates on ebook only lists are beginning to rise, as publishers look to grow... Continue reading at The Bookseller
[ The Bookseller | 2013-02-07 00:00:00 UTC ]
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The extra focus publishers have started to put on producing beautiful hardbacks has borne fruit,... Continue reading at The Bookseller
[ The Bookseller | 2013-02-01 00:00:00 UTC ]
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#beautiful books
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