The outrage and sadness of Google Reader's demise

Pope Who? White smoke over the Vatican doesn't stand a chance as a trending topic next to the black cloud over one of Google's most beloved products. Google Reader has landed on the company's sunset list, and will wink out of existence on July 1. Problem is, Reader is not as widely beloved as its most fervid users assume. And speaking of trending topics, the extinction of Reader signifies the mainstream rejection of RSS as a hands-on tool for organizing a living library of real-time information flow. It has been eclipsed by social content discovery. As Brian Alvey, chief scientist of Ceros and creator of Blogsmith (Engadget's publishing platform) noted, "Dear RSS: @Twitter won." More broadly speaking, Reader's ultimate fail is the latest major rebalancing of the internet's legacy symmetry of "push" and "pull."Filed under: InternetComments Continue reading at 'Engadget'

[ Engadget | 2013-03-15 00:00:00 UTC ]

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ESPN, Outbrain Partnership Lets Other Marketers Get Native Placement on the Sports Site

One of the biggest names in sports is letting other publications tap into its digital audience.  ESPN and content recommendation platform Outbrain announced Thursday that the two signed a multi-year, global deal. And, because Outbrain is being integrated into ESPN's in-house sales platform, it... Continue reading at AdWeek

[ AdWeek | 2015-03-26 00:00:00 UTC ]
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How Facebook plays content gatekeeper

For the Win has had success driving referral traffic from Facebook’s trending topics, a feature that, despite becoming a mainstay on Facebook, remains an afterthought for some self-styled “viral publishers.” The post How Facebook plays content gatekeeper appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-08-28 00:00:00 UTC ]
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