Game of Thrones isn't the only highly anticipated returning premium cable program based on a hugely popular book series with a rabid fan base. Starz has its own budding hit in Outlander, based on Diana Gabaldon's historical/fantasy/romance novels, which will launch the second half of its debut season on April 4. Outlander made an immediate impact when it premiered last August, with the first eight episodes averaging 5.1 million viewers across platforms. Notably, Outlander has finally brought a large female audience to Starz, whose programs, including Black Sails, Magic City and Spartacus, have tended to skew male. Outlander's audience, meanwhile, is 59 percent women, compared to 38 percent for Black Sails and 45 percent for Power, and its last two episodes were the top-ranked cable programs of the week among women. Like Game of Thrones before it, Outlander proved that "if you can get in business on a great book series where you've got a presold audience and there are storylines that have been worked out by an author that have had the test not just of time but of an audience having to read and accept it, then that's a pretty good template for a television series," said Starz CEO Chris Albrecht. Outlander's success with women is just the latest good news for Starz, which has grown to 23.3 million subscribers and, according to SNL Kagan, leapfrogged Showtime to become the No. 2 premium network behind HBO. A rapt audience is 'the best marketing and promotional arm you... Continue reading at 'AdWeek'
[ AdWeek | 2015-03-30 00:00:00 UTC ]
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Blue Velvet and Twin Peaks director to join forces with journalist Kristine McKenna for an autobiographical study of his life and workThe director David Lynch has teamed up with the journalist Kristine McKenna to hit back at the “bullshit” surrounding his life and work in a book due to be... Continue reading at The Guardian
[ The Guardian | 2015-10-17 00:00:00 UTC ]
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Playboy will no longer publish photos of nude women as part of a redesign of the decades-old magazine, according to a news report Monday. Executives for the magazine company told the New York Times that the change will take place in March 2016. The paper reported that the print edition of Playboy... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-10-13 00:00:00 UTC ]
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Facebook wants marketers to see it as more than a branding platform. So, it's announcing two new tests today to that should pique retailers' interests—speedy landing pages and a new section that curates shoppable products. Back in June, Facebook started testing full-screen mobile ads with... Continue reading at AdWeek
[ AdWeek | 2015-10-12 00:00:00 UTC ]
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Graphic novel sales hit a high of $460 million in 2014, and remain strong this year, even as comics periodical sales have hit a soft patch. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
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Fondo de Cultura Económica (FCE), based in Mexico City, is one of the largest publishers in Latin America and has had an office in San Diego since 1990. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
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The University of Texas Press is trying to achieve something new with Kristin Hersh’s memoir 'Don’t Suck, Don’t Die: Giving Up Vic Chesnutt,'--a trade bestseller. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-06 00:00:00 UTC ]
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The Baileys Women’s Prize for Fiction is to mark 20 years with two weeks of programming with BBC Radio 4’s “Woman’s Hour” and a partnership with Waterstones. The Best of the Best celebration will also include an event on 2nd November at the Piccadilly Theatre in London, with award-winning... Continue reading at The Bookseller
[ The Bookseller | 2015-10-01 00:00:00 UTC ]
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Believe it or not, 100 variations of the same ad is not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for tech vendors that have been developing systems for what they call creative programmatic advertising. Creative and programmatic once... Continue reading at AdWeek
[ AdWeek | 2015-09-30 00:00:00 UTC ]
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The former president of an ex-gay ministry shares his story and why he moved away from the idea of a cure for homosexuality toward a more expansive, grace-filled Christianity in 'My Exodus.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-30 00:00:00 UTC ]
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Sarah Weinman, the editor of new Library of America anthology, spotlights the no-nonsense work of female crime writers. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-09-30 00:00:00 UTC ]
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With the film adaptation of Andy Weir’s 'The Martian' set to open in theaters on October 2, the novel topped Apple’s iBooks bestseller list for the week ended September 28. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-30 00:00:00 UTC ]
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The year of Amy Schumer continues, with Gallery Books announcing that it has a deal with the actress and comedian for a memoir. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-09-25 00:00:00 UTC ]
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Editor Sarah Weinman talks about her new Library of America anthology "Women Crime Writers: Eight Suspense of the Novels of the 1940s and ‘50s." The post Yes, There Have Always Been Great Women Crime Writers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-25 00:00:00 UTC ]
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From a female sweep of the Ignatz Awards to a packed panel on African American comics artists, diversity was the highlight of this year’s Small Press Expo. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-22 00:00:00 UTC ]
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Amy Carroll examines perfectionism and encourages readers to question their motives in her book 'Breaking Up with Perfect.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-09 00:00:00 UTC ]
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Two new independent publishers, Calisi Press and Les Fugitives, are launching with the remit of publishing only women in translation. Continue reading at The Bookseller
[ The Bookseller | 2015-09-07 00:00:00 UTC ]
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The Shepherd’s Crown, the 41st book in his much-loved fantasy series, sells more than 52,000 copies in three daysTerry Pratchett’s daughter Rhianna Pratchett has said that “somewhere Dad is raising a glass of brandy to you all” after the late author’s final novel The Shepherd’s Crown topped the... Continue reading at The Guardian
[ The Guardian | 2015-09-03 00:00:00 UTC ]
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Sir Terry Pratchett fans react to the release of the authors final novel, almost six months after his death. Continue reading at BBC World
[ BBC World | 2015-08-27 00:00:00 UTC ]
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James Patterson has jumped to the top of the UK Top 50 chart this week with 14th Deadly Sin (Arrow)—his 21st individual title to reach the summit since Nielsen BookScan’s records began. However, Swedish author Carl-Johan Forssen Ehrlin has scored a surprise hit with his picture book The Rabbit... Continue reading at The Bookseller
[ The Bookseller | 2015-08-26 00:00:00 UTC ]
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The Shepherd’s Crown by Terry Pratchett and The Girl in the Spider’s Web, continuing Stieg Larsson’s crime series, are both due out on Thursday Two very different heroines are poised to return to the nation’s bookshelves: Tiffany Aching, teenage witch and protagonist of the late Terry... Continue reading at The Guardian
[ The Guardian | 2015-08-26 00:00:00 UTC ]
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