The Breakout Hit Outlander Is Finally Attracting Women to Starz

Game of Thrones isn't the only highly anticipated returning premium cable program based on a hugely popular book series with a rabid fan base. Starz has its own budding hit in Outlander, based on Diana Gabaldon's historical/fantasy/romance novels, which will launch the second half of its debut season on April 4. Outlander made an immediate impact when it premiered last August, with the first eight episodes averaging 5.1 million viewers across platforms. Notably, Outlander has finally brought a large female audience to Starz, whose programs, including Black Sails, Magic City and Spartacus, have tended to skew male. Outlander's audience, meanwhile, is 59 percent women, compared to 38 percent for Black Sails and 45 percent for Power, and its last two episodes were the top-ranked cable programs of the week among women. Like Game of Thrones before it, Outlander proved that "if you can get in business on a great book series where you've got a presold audience and there are storylines that have been worked out by an author that have had the test not just of time but of an audience having to read and accept it, then that's a pretty good template for a television series," said Starz CEO Chris Albrecht. Outlander's success with women is just the latest good news for Starz, which has grown to 23.3 million subscribers and, according to SNL Kagan, leapfrogged Showtime to become the No. 2 premium network behind HBO.  A rapt audience is 'the best marketing and promotional arm you... Continue reading at 'AdWeek'

[ AdWeek | 2015-03-30 00:00:00 UTC ]
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Mario Vargas Llosa hits back at claim he sold story to Hola!

Nobel laureate slams ‘slanderous’ New York Times Book Review article that repeated information from the Daily MailNobel laureate Mario Vargas Llosa has been forced to deny that he sold a story to Hola! magazine in Spain, and that he announced a new relationship on Twitter, following a review in... Continue reading at The Guardian

[ The Guardian | 2015-08-24 00:00:00 UTC ]
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'Heavy hitting' campaign for new Boyd novel

Bloomsbury has promised a “high profile and heavy hitting” marketing campaign for the global release of William Boyd’s new novel Sweet Caress next week (27th August). The publisher said marketing plans include a “major” National Rail advertising campaign, third party partnerships, national... Continue reading at The Bookseller

[ The Bookseller | 2015-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #william boyd #high profile #global release #sweet caress


Hitting bookstores soon: J.R.R. Tolkien's first fantasy story

'The Story of Kullervo,' a dark retelling of the 19th-century Finnish poem 'The Kalevala,' is the latest in a number of previously unpublished works by J.R.R. Tolkien. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-08-14 00:00:00 UTC ]
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Tickets for release of Terry Pratchett's final Discworld novel snapped up

The Shepherd’s Crown, the 41st in the late author’s Discworld series, to be launched with a midnight reading on 26 AugustTerry Pratchett’s legions of fans took just minutes to snap up tickets to a midnight bookshop opening in London that will mark the official release of the late author’s final... Continue reading at The Guardian

[ The Guardian | 2015-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #official release #final discworld #discworld series #terry pratchett #late author


Midnight opening for final Discworld novel

Waterstones Piccadilly will later this month host a midnight opening to mark the publication of Terry Pratchett’s final Discworld novel, The Shepherd’s Crown (Penguin Random House). During the event, which will take place on the evening of 26th August (leading into publication on the 27th) fans... Continue reading at The Bookseller

[ The Bookseller | 2015-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #terry pratchett #midnight opening #final discworld #waterstones piccadilly #month host


Kindle turns five: independent women thrive in ebook bestseller charts

EL James and Rachel Abbott take the ebook top spots as self-published success spreads on Amazon’s e-reader Related: Rachel Abbott: 'Self-publishing means the success of my books is entirely down to me' Five years ago, Rachel Abbott was retired. Today, she has been named the most popular... Continue reading at The Guardian

[ The Guardian | 2015-08-05 00:00:00 UTC ]
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Binders Full of Women Writers: can a secret Facebook group claim to be inclusive?

Can an online ‘safe space’ be both selective and preoccupied with inclusivity? That’s a question that Binders Full of Women Writers is trying to sort out after a member published an article about the Facebook groupThe first rule of Binders Full of Women Writers is: you do not talk about Binders... Continue reading at The Guardian

[ The Guardian | 2015-08-05 00:00:00 UTC ]
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Starz renews 'Black Sails,' plans Cuba-set drama called 'Havana Quartet' starring Antonio Banderas

Starz has renewed its Michael Bay drama "Black Sails" for a fourth season and announced it is developing "Havana Quartet," a drama based on the Leonardo Padura detective book series that will star Antonio Banderas. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-08-01 00:00:00 UTC ]
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Sales rise but profits hit at CUP

Cambridge University Press saw sales rise 5% year-on-year at constant currency rates to £269m in the year ended April 2015, according to its latest annual report. The increase reflected "significant" expansion in its Education division, which was offset by lower increases in Academic. However... Continue reading at The Bookseller

[ The Bookseller | 2015-07-28 00:00:00 UTC ]
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Two Roads acquires novel about Vanderbilt women

Two Roads is to publish a book reimagining the lives of three women from the Vanderbilt family. Publisher Lisa Highton bought UK rights for the currently untitled book by Therese Anne Fowler from Jenny Meyer on behalf of Wendy Sherman. The book will “take readers from the extravagant world of... Continue reading at The Bookseller

[ The Bookseller | 2015-07-23 00:00:00 UTC ]
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Daily Mail publisher hit by fall in print advertising

DGMT share price drops 9% after ‘marked deterioration’ in advertising revenue for flagship print titlesShares in the Daily Mail’s parent company have slumped 9% after it reported a fall in print advertising revenues at its flagship national newspapers. Advertising revenues at the Daily Mail and... Continue reading at The Guardian

[ The Guardian | 2015-07-23 00:00:00 UTC ]
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Booktrack Attracts $5 Million in Funding

Booktrack allows publishers to create customizable soundtracks for ebooks, adding music and sound effects that can be synchronized to the users' individual pace of reading. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-21 00:00:00 UTC ]
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Printing error hits 'limited' Harper Lee stock

A "limited number" of copies of Harper Lee's Go Set a Watchman (William Heinemann) have been found to contain a printing error, with Penguin Random House's printer Clays having to print replacement stock. Copies affected by the technical fault at Clays have two lines missing on each of six... Continue reading at The Bookseller

[ The Bookseller | 2015-07-17 00:00:00 UTC ]
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Go Set a Watchman books missing text from final pages after printing error

Readers complain missing sentences and paragraphs tainted enjoyment of Harper Lee’s novel, as publisher says replacement copies are being printedA number of the first 25,000 copies of Harper Lee’s new novel Go Set a Watchman are missing paragraphs and sentences from the final pages – with many... Continue reading at The Guardian

[ The Guardian | 2015-07-16 00:00:00 UTC ]
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As 'Watchman' Hits Stands, Authors Reflect on 'To Kill a Mockingbird'

With Harper Lee's new novel 'Go Set a Watchman' on sale today, Publishers Weekly asked a collection of authors for their thoughts on her beloved debut, and Pulitzer Prize winner, 'To Kill a Mockingbird.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-14 00:00:00 UTC ]
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Harper Lee's Go Set a Watchman finally reaches the public after 60 years

The Guardian is exclusively publishing the first chapter of Harper Lee’s hotly anticipated companion novel to To Kill a MockingbirdRead the first chapterListen to an extract read by Reese WitherspoonFollow all the live commentary and reactionJean Louise Finch – beloved heroine of one of the most... Continue reading at The Guardian

[ The Guardian | 2015-07-10 00:00:00 UTC ]
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How Can Women Change the World? Book by Book 

As a literary agent, Frankfurt has been a launch pad for some of the most powerful women’s voices from around the world. This year will be no different. The post How Can Women Change the World? Book by Book  appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-09 00:00:00 UTC ]
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Herzenstage Virtual Romance Festival a Hit with YA Readers

Three German publishers hosted a virtual romance festival, #Herzenstage, across social media to connect with young adult readers and romance fans. The post Herzenstage Virtual Romance Festival a Hit with YA Readers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ya readers #romance fans


Gojimo hits £500k crowdfunding target

Exam preparation app Gojimo has reached its £500,000 crowdfunding target. The app offers 50,000 free curriculum specific quiz questions, and content from publishers such as Oxford University Press and McGraw-Hill Education is available through in-app purchases. Gojimo, which says it has... Continue reading at The Bookseller

[ The Bookseller | 2015-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mcgraw-hill education #in-app purchases #raise half


iBooks Bestsellers: Playboy Memoir Hits #2

'Down the Rabbit Hole,' Holly Madison’s account of her time at the Playboy mansion as Hugh Hefner’s “#1 girlfriend,” came in at #2 on Apple’s bestseller list for the week ended June 22. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ibooks bestsellers #rabbit hole #hugh hefner #bestseller list