The Breakout Hit Outlander Is Finally Attracting Women to Starz

Game of Thrones isn't the only highly anticipated returning premium cable program based on a hugely popular book series with a rabid fan base. Starz has its own budding hit in Outlander, based on Diana Gabaldon's historical/fantasy/romance novels, which will launch the second half of its debut season on April 4. Outlander made an immediate impact when it premiered last August, with the first eight episodes averaging 5.1 million viewers across platforms. Notably, Outlander has finally brought a large female audience to Starz, whose programs, including Black Sails, Magic City and Spartacus, have tended to skew male. Outlander's audience, meanwhile, is 59 percent women, compared to 38 percent for Black Sails and 45 percent for Power, and its last two episodes were the top-ranked cable programs of the week among women. Like Game of Thrones before it, Outlander proved that "if you can get in business on a great book series where you've got a presold audience and there are storylines that have been worked out by an author that have had the test not just of time but of an audience having to read and accept it, then that's a pretty good template for a television series," said Starz CEO Chris Albrecht. Outlander's success with women is just the latest good news for Starz, which has grown to 23.3 million subscribers and, according to SNL Kagan, leapfrogged Showtime to become the No. 2 premium network behind HBO.  A rapt audience is 'the best marketing and promotional arm you... Continue reading at 'AdWeek'

[ AdWeek | 2015-03-30 00:00:00 UTC ]
News tagged with: #similar results #core group #powerful tool

Other Publishing stories related to: 'The Breakout Hit Outlander Is Finally Attracting Women to Starz'


The Subversive Women Who Self-Publish Novels Amid Jihadist War

Photographer Glenna Gordon captures the lives of remarkable women self-publishing romance novels and other stories in northern Nigeria. The post The Subversive Women Who Self-Publish Novels Amid Jihadist War appeared first on WIRED. Continue reading at Wired

[ Wired | 2016-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #subversive women


Toy Fair 2016: The Adult Publishing Coloring Craze Hits the Toy Industry

One of the most notable themes at this year’s New York International Toy Fair emanated from publishing: adult coloring books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-16 00:00:00 UTC ]
More news stories like this |


Feeling lucky? Some Universal Studios visitors will get to test the new Harry Potter attractions

The much-anticipated Wizarding World of Harry Potter attraction doesn't officially open at Universal Studios Hollywood until April 7, but a few lucky visitors to the theme park can get an early peek as soon as today. Theme park operators inside the new land, inspired by the popular books and... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #officially open #theme park #popular books


Kim Wilson to be next editor-in-chief of the Australian Women's Weekly

Head of kidspot.com.au and former editor of New Idea to replace Helen McCabe at helm of the country’s most popular magazineThe new editor-in-chief of the nation’s most popular magazine, the Australian Women’s Weekly, is Kim Wilson, a former editor-in-chief of New Idea.Wilson, whose appointment... Continue reading at The Guardian

[ The Guardian | 2016-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #australian women #german publisher #bauer media


Pearson restructure to hit 500 UK jobs

Pearson is set to axe 500 jobs in the UK as part of its restructure this year, The Bookseller understands. Continue reading at The Bookseller

[ The Bookseller | 2016-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookseller understands


The Weekly Beast: drama at Australian Women's Weekly, Cleo and Dolly

Cleo is dumped and Helen McCabe’s tenure editing AWW ends as News Corp beds down new year appointments and Daily Mail Australia splits with NineThere has been enough drama at the magazine empire of the Australian Women’s Weekly, Dolly and Cleo in the past month to fuel another couple of... Continue reading at The Guardian

[ The Guardian | 2016-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bauer media #senior executives #job lined #top brass


The Upstart Pub Behind the Surprise Hit, 'Calendar Girl'

Waterhouse Press, which published the bestselling 12-book erotica series that 'USA Today' just touted as the next Fifty Shades of Grey, is taking a numbers-driven approach to cracking the bestseller list. So far, it seems to be working. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #surprise hit #calendar girl #waterhouse press #usa today #fifty shades #bestseller list


WAN-IFRA aims to help women journalists achieve their potential

Female newspaper executives from seven African countries attend editorial leadership programme designed to close the gender gap in newsroomsThe World Association of Newspapers and News Publishers (WAN-IFRA) is engaged on a project to help women journalists around the globe achieve their... Continue reading at The Guardian

[ The Guardian | 2016-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gender gap #senior management #african countries


SMP Mounting Major Push for Final Two Books in Archer Series

St. Martin's Press plans a worldwide marketing push on TV, radio, print and online for the release of the final two titles in Jeffrey Archer's Clifton Chronicle Series, beginning with 'Cometh the Hour' in February. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #press plans #jeffrey archer


Critical edition of Mein Kampf hits Spiegel bestseller list

The heavily annotated reissue of Adolf Hitler’s propaganda work Mein Kampf has become an instant bestseller in Germany. Continue reading at The Bookseller

[ The Bookseller | 2016-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adolf hitler #instant bestseller


Australian Women’s Weekly editor-in-chief Helen McCabe resigns after six years

McCabe the latest senior editorial figure to leave Bauer Media, and comes same day the company announced it was outsourcing the printing and distribution of its magazines Helen McCabe has resigned as editor-in-chief of the Australian Women’s Weekly after six years in the high-profile role at the... Continue reading at The Guardian

[ The Guardian | 2016-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #australian women #company announced #magazine world #deputy editor #sunday telegraph


Boys' basketball: Narbonne defeats Fairfax in Huntington Park final

The potential City Section Open Division playoff seedings got a little more intriguing on Saturday night after Narbonne (10-5) pulled out a 60-58 victory over Fairfax (15-2) in the championship game of the Huntington Park tournament. It was the second big win this week for Narbonne over a City... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #saturday night #championship game #big win


E L James helps raise funds for flood-hit cricket club

Fifty Shades of Grey author E L James is helping to raise funds for a flood-hit cricket club, that has "literally disappeared under the same deluge" as flooded bookshop Book Case, in Hebden Bridge. Continue reading at The Bookseller

[ The Bookseller | 2016-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fifty shades #grey author #hebden bridge


No Women for Comics Prize Incites Fury in France

The 30-name longlist for the prestigious Grand Prix d’Angoulême honoring comic book artists in France, included no women, prompting a burgeoning boycott The post No Women for Comics Prize Incites Fury in France appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #france appeared


iBooks Bestsellers: Audrey Carlan Hits #1

Audrey Carlan swept this week's list with her erotic series, Calendar Girl. The first book in Carlan's series, 'January,' topped the iBooks bestseller chart for the week ended January 3. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #erotic series #ibooks bestsellers #calendar girl


Walker announces final title in Klassen trilogy

Walker Books Group has announced that the final title in Jon Klassen’s picture book trilogy will be We Found a Hat, published in October. Continue reading at The Bookseller

[ The Bookseller | 2016-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #final title #jon klassen


Stars who took their final curtain call in 2015

Donna Douglas: American actress known for playing Elly May Clampett in nine seasons of the 60s sitcom The Beverly Hillbillies. When the series finished, she became a real estate agent, gospel singer and children's book author. Died January 1, from pancreatic cancer, aged 81. Continue reading at Stuff

[ Stuff | 2016-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american actress #book author #pancreatic cancer


Hong Kong activist hits out at Beijing in video over missing booksellers

After fifth disappearance, umbrella movement’s Agnes Chow criticises China regime in video that has gone viralA young pro-democracy activist in Hong Kong has released a video, which has gone viral, attacking Beijing’s campaign of “political suppression” following the disappearances of five... Continue reading at The Guardian

[ The Guardian | 2016-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hong kong #prominent figure #bookshop owner #latest member #publishing community #gui minhai


Trade pledges aid for flood-hit Book Case Hebden

Publishers including Phaidon, Galley Beggar Press, HarperCollins and And Other Stories have pledged to help West Yorkshire indie Book Case Hebden, which has lost all its stock to flood damage.   Continue reading at The Bookseller

[ The Bookseller | 2015-12-30 00:00:00 UTC ]
More news stories like this |