The Breakout Hit Outlander Is Finally Attracting Women to Starz

Game of Thrones isn't the only highly anticipated returning premium cable program based on a hugely popular book series with a rabid fan base. Starz has its own budding hit in Outlander, based on Diana Gabaldon's historical/fantasy/romance novels, which will launch the second half of its debut season on April 4. Outlander made an immediate impact when it premiered last August, with the first eight episodes averaging 5.1 million viewers across platforms. Notably, Outlander has finally brought a large female audience to Starz, whose programs, including Black Sails, Magic City and Spartacus, have tended to skew male. Outlander's audience, meanwhile, is 59 percent women, compared to 38 percent for Black Sails and 45 percent for Power, and its last two episodes were the top-ranked cable programs of the week among women. Like Game of Thrones before it, Outlander proved that "if you can get in business on a great book series where you've got a presold audience and there are storylines that have been worked out by an author that have had the test not just of time but of an audience having to read and accept it, then that's a pretty good template for a television series," said Starz CEO Chris Albrecht. Outlander's success with women is just the latest good news for Starz, which has grown to 23.3 million subscribers and, according to SNL Kagan, leapfrogged Showtime to become the No. 2 premium network behind HBO.  A rapt audience is 'the best marketing and promotional arm you... Continue reading at 'AdWeek'

[ AdWeek | 2015-03-30 00:00:00 UTC ]
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The Breakout Hit Outlander Is Finally Attracting Women to Starz

Game of Thrones isn't the only highly anticipated returning premium cable program based on a hugely popular book series with a rabid fan base. Starz has its own budding hit in Outlander, based on Diana Gabaldon's historical/fantasy/romance novels, which will launch the second half of its debut... Continue reading at AdWeek

[ AdWeek | 2015-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #similar results #core group #powerful tool


Reviving Literary Legacies: When Women’s Stories Finally Get Told

Rebecca Rego Barry, author of 'The Vanishing of Carolyn Wells,' on researching the prolific mystery author—whose name, which once regularly graced the pages of the 'New York Times' and this very magazine, has been all but forgotten. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-29 04:00:00 UTC ]
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Hitting the Books: The women who made ENIAC more than a weapon

After Mary Sears and her team had revolutionized the field of oceanography, but before Katherine G. Johnson, Dorothy Vaughan and Mary Jackson helped put John Glenn into orbit, a cadre of women programmers working for the US government faced an impossible task: train ENIAC, the world's first ... Continue reading at Engadget

[ Engadget | 2022-10-16 14:30:01 UTC ]
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Williams hails 'forward thinking' Women's Prize shortlist, but accident-hit Mosse misses celebration

Women's Fiction Prize co-founder Kate Mosse missed last night's celebration for the 2019 award shortlist after being knocked off her bike in central London. Continue reading at The Bookseller

[ The Bookseller | 2019-05-01 00:00:00 UTC ]
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Hannigan's final novel hits number one in Ireland

Emma Hannigan’s final novel has reached number one in the Irish adult fiction charts after just three days of sales. Continue reading at The Bookseller

[ The Bookseller | 2019-03-08 00:00:00 UTC ]
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Books News: Michelle Obama’s ‘Becoming’ Finally Hits Shelves

The publishing industry might have to think back to Harry Potter’s heyday for a book that has garnered as much attention as the former first lady’s has. Continue reading at The New York Times

[ The New York Times | 2018-11-14 00:00:00 UTC ]
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Handmaids hit London ahead of series finale

Handmaids are descending on London today to mark the finale of Channel 4's popular television series adaptation of Margaret Atwood’s The Handmaid’s Tale (Vintage). Continue reading at The Bookseller

[ The Bookseller | 2017-07-29 00:00:00 UTC ]
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'Girl On the Train' Finally Hits Paperback

After selling over 4 million copies in the U.S. alone, in hardcover and ebook, Riverhead Books will release the trade paperback edition of Paula Hawkins' runaway bestseller on July 12. Continue reading at Publishers Weekly

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Starz releases first glimpse of 'Outlander' season two

Starz is giving fans their first look at "Outlander" season two as part of the network's "25 Days of 'Outlander' Offerings," which will share exclusive content from the show on Twitter and Facebook. Though the first season of Ron Moore's adaptation of Diana Gabaldon's time-travel series was set... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-12-02 00:00:00 UTC ]
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Finally! Harper Lee's 'Go Set a Watchman' hits bookstores around the globe

Harper Lee's hotly anticipated book, "Go Set a Watchman" hit bookstores Tuesday. From Los Angeles to New York to London to Mumbai, fans of Lee's beloved first book, "To Kill a Mockingbird," were snapping up copies. And many then took to social media to show off their purchases. (Because it... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-07-14 00:00:00 UTC ]
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NF Debut a Breakout Hit at Vanderbilt U Press

After becoming one of the press' s biggest sellers to date, Andrew Maraniss’s 'Strong Inside' has become the first title from the press to hit two 'New York Times' bestseller lists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-05 00:00:00 UTC ]
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'Gone Girl' Finally Hits Paperback

With more than 6 million copies sold, and 71 weeks spent on the New York Times's hardcover bestseller list, Gillian Flynn's thriller, Gone Girl, is coming to paperback. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-02 00:00:00 UTC ]
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Goodreads and Second Screen integration finally hitting Kindle Fire HD and HDX

Today marks the debut of two features we've been waiting for since Amazon first announced its new Kindle Fire line lo so many weeks ago. Goodreads and Second Screen integration will be rolling out to Fire HD and HDX owners over-the-air in the next couple of weeks - or you can just go to Amazon's... Continue reading at Engadget

[ Engadget | 2013-11-18 00:00:00 UTC ]
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Amazon Kindle finally hits Japan

A marathon wait and one Herculean wrestling match with recalcitrant publishers later, the Kindle... Continue reading at The Bookseller

[ The Bookseller | 2012-11-19 00:00:00 UTC ]
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FSG Gets Cozy With the Wolverines for Breakout Hit

Stoking the excitement, or the anger, of sports fans can be highly effective. Just ask FSG, which has a sleeper hit on its hands after reaching out to Michigan Wolverine football fans for its book about former head coach, Rich Rodriguez. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-11-30 00:00:00 UTC ]
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Women's brands hard hit by downturn

Written By: Benedicte Page, Felicity Wood and Philip Stone Publication Date: Fri, 23/09/2011 - 10:15 A squeeze on consumer spending in supermarkets and the migration to digital are being blamed for the spectacular falls in sales suffered by many of the UK’s biggest commercial women’s novelists... Continue reading at The Bookseller

[ The Bookseller | 2011-09-23 00:00:00 UTC ]
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Women ran. Women won. Women changed the rules of American politics.

Caitlin Moscatello recounts the 2018 midterms, which saw more female candidates than ever. Continue reading at The Washington Post

[ The Washington Post | 2019-08-30 12:14:40 UTC ]
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Vicky Williams on Women in Publishing: Women and Men Need to Champion Women

'Women need to almost un-condition themselves,' says Emerald's Vicky Williams, who joins The Markets' panel at Frankfurt Book Fair on women in publishing. The post Vicky Williams on Women in Publishing: Women and Men Need to Champion Women appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-08-15 00:00:00 UTC ]
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Women’s prize to launch annual award for women’s non-fiction writing

The Women’s Prize Trust hopes to make the first award in 2024, after research showed female writers were far less likely than men to be reviewed or win prizes The Women’s prize is to launch a non-fiction award to sit alongside its long-running fiction prize, in response to research that found... Continue reading at The Guardian

[ The Guardian | 2023-02-08 08:00:10 UTC ]
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Art reflects how we see women; now women are influencing how we see art

Art historian Catherine McCormack reflects on women as art subjects, makers and curators. Continue reading at The Washington Post

[ The Washington Post | 2022-01-14 13:00:18 UTC ]
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