Game of Thrones isn't the only highly anticipated returning premium cable program based on a hugely popular book series with a rabid fan base. Starz has its own budding hit in Outlander, based on Diana Gabaldon's historical/fantasy/romance novels, which will launch the second half of its debut season on April 4. Outlander made an immediate impact when it premiered last August, with the first eight episodes averaging 5.1 million viewers across platforms. Notably, Outlander has finally brought a large female audience to Starz, whose programs, including Black Sails, Magic City and Spartacus, have tended to skew male. Outlander's audience, meanwhile, is 59 percent women, compared to 38 percent for Black Sails and 45 percent for Power, and its last two episodes were the top-ranked cable programs of the week among women. Like Game of Thrones before it, Outlander proved that "if you can get in business on a great book series where you've got a presold audience and there are storylines that have been worked out by an author that have had the test not just of time but of an audience having to read and accept it, then that's a pretty good template for a television series," said Starz CEO Chris Albrecht. Outlander's success with women is just the latest good news for Starz, which has grown to 23.3 million subscribers and, according to SNL Kagan, leapfrogged Showtime to become the No. 2 premium network behind HBO. A rapt audience is 'the best marketing and promotional arm you... Continue reading at 'AdWeek'
[ AdWeek | 2015-03-30 00:00:00 UTC ]
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Women's Wear Daily, the so-called "bible of fashion," will be altering its print schedule for the second time in two years and letting go of several staffers. WWD confirmed to Adweek that it will cease publishing regular, weekly print editions and instead print only special editions. "We will... Continue reading at AdWeek
[ AdWeek | 2017-02-24 00:00:00 UTC ]
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A new hardback edition of Roald Dahl’s final children's book will be released this autumn. Continue reading at The Bookseller
[ The Bookseller | 2017-02-22 00:00:00 UTC ]
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Nosy Crow is publishing a picture book by the late Mal Peet and his wife Elspeth Graham. Continue reading at The Bookseller
[ The Bookseller | 2017-02-21 00:00:00 UTC ]
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Derek Thompson unravels the mystery of Fifty Shades’ mega-salesThere are no doubt plenty of people - but probably not as many as read the book - who simply can’t fathom how EL James can have sold more than 125m copies of Fifty Shades of Grey. Derek Thompson is here to help. The reason, it... Continue reading at The Guardian
[ The Guardian | 2017-02-19 00:00:00 UTC ]
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The Treasury has hit back at so-called "scaremongering" reports, reassuring businesses that the vast majority will see no change to their business rate bills in April. Continue reading at The Bookseller
[ The Bookseller | 2017-02-17 00:00:00 UTC ]
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Women are fighting back against sexism in an industry steeped in a history of hyper-sexualised female characters. Continue reading at BBC News
[ BBC News | 2017-02-16 00:00:00 UTC ]
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Penguin Random House has launched a promotional Twitter campaign for MP Jess Phillips' book Everywoman (Hutchinson), in which every tweet hashtagged #EVERYWOMAN will see a book donated to domestic abuse charity Women’s Aid. Continue reading at The Bookseller
[ The Bookseller | 2017-02-15 00:00:00 UTC ]
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Nottingham-based theatre company New Perspectives will be adapting Chigozie Obioma's Man Booker-shortlisted novel The Fishermen (Pushkin) for stage next year. Continue reading at The Bookseller
[ The Bookseller | 2017-02-15 00:00:00 UTC ]
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Jessica Kingsley Publishers is to publish Letters From Your Trans Sisters – a collection of letters written by successful trans women for other trans women at the start of their transition - edited by trans activist Charlie Craggs. Continue reading at The Bookseller
[ The Bookseller | 2017-02-11 00:00:00 UTC ]
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Two study guides by Proverbs 31 Ministries president Lysa TerKeurst—‘Finding I Am’ and ‘Uninvited’—break the top 10 in Religion Nonfiction. Plus, the film adaptation of ‘The Shack’ lifts Wm. Paul Young’s book to #1 in Fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-08 00:00:00 UTC ]
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Since its launch in 2009, Kickstarter has raised over $100 million for publishing projects, $21 million of which was raised last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-03 00:00:00 UTC ]
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JK Rowling mocks Twitter users who threaten to burn her books because of her anti-Trump stance. Continue reading at BBC News
[ BBC News | 2017-02-02 00:00:00 UTC ]
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In response to recent events, both in the world and at Winter Institute 12 itself, booksellers attending the annual gathering focused their attention on making both the industry and their bookstores more inclusive. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-31 00:00:00 UTC ]
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A mobile reading app that offers short original serialized fiction, Radish has raised $3 million seed money from Silicon Valley, Hollywood, and publishing industry investments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-31 00:00:00 UTC ]
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The Women’s Prize for Fiction is seeking a new sponsor after Baileys, which has backed the prize for the past four years, decided not to renew its support in 2018. Continue reading at The Bookseller
[ The Bookseller | 2017-01-30 00:00:00 UTC ]
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Authors, publishers and booksellers were among the huge crowds participating in the international anti-Trump Women’s Marches on Saturday (21st January). Continue reading at The Bookseller
[ The Bookseller | 2017-01-24 00:00:00 UTC ]
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Washington, D.C. booksellers took full advantage of the Inauguration and Women's March held the day after by hosting party, panels, and poetry readings that drew crowds. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-23 00:00:00 UTC ]
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Hodder & Stoughton has commissioned Scottish Conservative Party leader Ruth Davidson to write a book about the life lessons learned by the world’s most powerful women. Continue reading at The Bookseller
[ The Bookseller | 2017-01-20 00:00:00 UTC ]
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Tanya Moodie will be recording the audiobook for Catherine Mayer's Attack of the Fifty Foot Women: How Gender Equality Can Save the World! (HQ, HarperCollins). Continue reading at The Bookseller
[ The Bookseller | 2017-01-20 00:00:00 UTC ]
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Despite challenges from OverDrive CEO Steve Potash, IDPF officials said at a meeting yesterday that they are finalizing plans to join the W3C after an overwhelming vote in favor of the merger last November. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-19 00:00:00 UTC ]
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