The Breakout Hit Outlander Is Finally Attracting Women to Starz

Game of Thrones isn't the only highly anticipated returning premium cable program based on a hugely popular book series with a rabid fan base. Starz has its own budding hit in Outlander, based on Diana Gabaldon's historical/fantasy/romance novels, which will launch the second half of its debut season on April 4. Outlander made an immediate impact when it premiered last August, with the first eight episodes averaging 5.1 million viewers across platforms. Notably, Outlander has finally brought a large female audience to Starz, whose programs, including Black Sails, Magic City and Spartacus, have tended to skew male. Outlander's audience, meanwhile, is 59 percent women, compared to 38 percent for Black Sails and 45 percent for Power, and its last two episodes were the top-ranked cable programs of the week among women. Like Game of Thrones before it, Outlander proved that "if you can get in business on a great book series where you've got a presold audience and there are storylines that have been worked out by an author that have had the test not just of time but of an audience having to read and accept it, then that's a pretty good template for a television series," said Starz CEO Chris Albrecht. Outlander's success with women is just the latest good news for Starz, which has grown to 23.3 million subscribers and, according to SNL Kagan, leapfrogged Showtime to become the No. 2 premium network behind HBO.  A rapt audience is 'the best marketing and promotional arm you... Continue reading at 'AdWeek'

[ AdWeek | 2015-03-30 00:00:00 UTC ]
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Waterstones, Moomin and Oxfam team up for women's charity campaign

Oxfam and Moomin Characters Ltd are launching a campaign around short story "The Invisible Child", by Moomin creator Tove Jansson, to help women and girls around the world to fight inequality and escape poverty. Continue reading at The Bookseller

[ The Bookseller | 2017-09-27 00:00:00 UTC ]
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Tracey Armstrong on Women in Publishing: ‘Still Striving for Equal Pay’

Copyright Clearance Center's Tracey Armstrong is on Frankfurt Book Fair's 'The Markets' panel of female publishing executives. The post Tracey Armstrong on Women in Publishing: ‘Still Striving for Equal Pay’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-09-25 00:00:00 UTC ]
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The Village Voice prints its final edition – with Bob Dylan on the cover

By mid-morning on Thursday many of the Voice’s famous red distribution boxes were empty, as New York’s beloved weekly paper makes switch to online-onlyIn the way that some things come back stronger once before they go away for good, that sentinel of downtown New York bohemian life, the Village... Continue reading at The Guardian

[ The Guardian | 2017-09-22 00:00:00 UTC ]
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New £10 Jane Austen note hits the streets

The new £10 note featuring novelist Jane Austen has entered circulation replacing that featuring Charles Darwin. Continue reading at The Bookseller

[ The Bookseller | 2017-09-15 00:00:00 UTC ]
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iBooks Bestsellers: Flynn's 'Enemy of the State' Hits #1

'Enemy of the State,' a Vince Flynn novel written by Kyle Mills, took the top spot on the iBooks Bestseller list this week, followed by Stephen King's 'It.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-13 00:00:00 UTC ]
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Three Ian McEwan novels to hit screens this autumn

Three novels by Ian McEwan - The Children Act (2014), On Chesil Beach (2007) and The Child in Time (1987), all published by Vintage - are set to hit screens in the coming weeks as film and television adaptations. Continue reading at The Bookseller

[ The Bookseller | 2017-09-12 00:00:00 UTC ]
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Weekly E-Ranking: Hachette job sees McDermid hit number one

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[ The Bookseller | 2017-09-08 00:00:00 UTC ]
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Sir Quentin Blake illustrates Roald Dahl's final book, 26 years on

Roald Dahl's last children's book finally gets the Sir Quentin Blake treatment after 26 years. Continue reading at BBC News

[ BBC News | 2017-09-07 00:00:00 UTC ]
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Final chapter for Pears' Cyclopaedia after 125 years in print

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[ The Guardian | 2017-09-01 00:00:00 UTC ]
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Tiger Who Came to Tea hits million-copy milestone

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[ The Bookseller | 2017-08-31 00:00:00 UTC ]
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WHS expects to hit full-year targets

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[ The Bookseller | 2017-08-31 00:00:00 UTC ]
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Cute and creepy adventure game 'Fe' hits Switch in 2018

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[ Engadget | 2017-08-22 00:00:00 UTC ]
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How can Young Adult literature attract new readers?

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[ The Bookseller | 2017-08-22 00:00:00 UTC ]
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Picador pre-empts essay collection by Muslim women

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[ The Bookseller | 2017-08-17 00:00:00 UTC ]
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Chakrabarti welcomes Year of Publishing Women in 2018

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[ The Bookseller | 2017-08-15 00:00:00 UTC ]
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[ Publishers Weekly | 2017-08-15 00:00:00 UTC ]
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[ The Bookseller | 2017-08-11 00:00:00 UTC ]
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[ Folio Magazine | 2017-08-08 00:00:00 UTC ]
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Zine queens: how women’s magazines found new life via indie publishing

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[ The Guardian | 2017-07-31 00:00:00 UTC ]
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Jubilation as Iranian children's author finally granted visa

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[ The Bookseller | 2017-07-28 00:00:00 UTC ]
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