Game of Thrones isn't the only highly anticipated returning premium cable program based on a hugely popular book series with a rabid fan base. Starz has its own budding hit in Outlander, based on Diana Gabaldon's historical/fantasy/romance novels, which will launch the second half of its debut season on April 4. Outlander made an immediate impact when it premiered last August, with the first eight episodes averaging 5.1 million viewers across platforms. Notably, Outlander has finally brought a large female audience to Starz, whose programs, including Black Sails, Magic City and Spartacus, have tended to skew male. Outlander's audience, meanwhile, is 59 percent women, compared to 38 percent for Black Sails and 45 percent for Power, and its last two episodes were the top-ranked cable programs of the week among women. Like Game of Thrones before it, Outlander proved that "if you can get in business on a great book series where you've got a presold audience and there are storylines that have been worked out by an author that have had the test not just of time but of an audience having to read and accept it, then that's a pretty good template for a television series," said Starz CEO Chris Albrecht. Outlander's success with women is just the latest good news for Starz, which has grown to 23.3 million subscribers and, according to SNL Kagan, leapfrogged Showtime to become the No. 2 premium network behind HBO. A rapt audience is 'the best marketing and promotional arm you... Continue reading at 'AdWeek'
[ AdWeek | 2015-03-30 00:00:00 UTC ]
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Publishers are accelerating the development cycle for licensed tie-ins to satisfy consumer demand. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-21 00:00:00 UTC ]
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Multinational publishers have warned of the consequences of a “hard Brexit” on their businesses, with concerns over whether restrictions on migration would hamper their ability to attract the right talent to work for them. Continue reading at The Bookseller
[ The Bookseller | 2016-10-21 00:00:00 UTC ]
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The plummeting British pound is affecting deals cut at this year’s Frankfurt Book Fair, with UK publishers buying from Europe haggling for deals to be made in Euros as opposed to sterling. Continue reading at The Bookseller
[ The Bookseller | 2016-10-21 00:00:00 UTC ]
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The United Nations (UN) is to name comic book character Wonder Woman as its new honorary ambassador for the empowerment of Woman and Girls. Continue reading at BBC News
[ BBC News | 2016-10-13 00:00:00 UTC ]
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Despite a rise in attendance at New York Comic Con to a record 180,000, the show floor remained orderly. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-12 00:00:00 UTC ]
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The firing pistol for the annual rights frenzy ahead of the Frankfurt Book Fair (FBF) has sounded, with publishers battling it out to find the next The Girl on the Train as the psychological thriller phenomenon shows little sign of slowing down. Continue reading at The Bookseller
[ The Bookseller | 2016-10-10 00:00:00 UTC ]
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A 'mini-Super Thursday' sees a raft of titles released that should do very well throughout the Christmas season. Continue reading at The Bookseller
[ The Bookseller | 2016-10-07 00:00:00 UTC ]
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A Q&A with Haj Carr, founder and CEO of TrueLine Publishing. The post Fostering Confidence: How One B2B Publisher Attracts and Retains Talent appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-10-05 00:00:00 UTC ]
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The recent departure of Arianna Huffington as editor-in-chief at The Huffington Post, the company she co-founded in 2005, left publishing even more bereft of female leaders than before.Then again, The Huffington Post already had a male CEO in place, just like Time Inc., The New York Times Co.,... Continue reading at Advertising Age
[ Advertising Age | 2016-09-27 00:00:00 UTC ]
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Weidenfeld & Nicolson is publishing a new novel by Carlos Ruiz Zafón, The Labyrinth of the Spirits, the last in his "epic" The Cemetery of Forgotten Books series that spans more than a decade. Continue reading at The Bookseller
[ The Bookseller | 2016-09-26 00:00:00 UTC ]
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Germany saw the first of Elena Ferrante’s Neapolitan novels, My Brilliant Friend, at #1 on the fiction list at the end of August. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
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Statistics show print resilience is strong in press and book publishing, as many Americans still prefer to settle down with a book not an e-readerIt’s been a pretty static summer on the circulation and readership front. Quality papers – in print and online – doing well in the referendum... Continue reading at The Guardian
[ The Guardian | 2016-09-18 00:00:00 UTC ]
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SIBA's decision to move its fall show to the spring beginning in 2018 was questioned by some attendees as the regional meeting began on September 16. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-16 00:00:00 UTC ]
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(201) Magazine publisher, recently purchased by Gannett, will axe about half of its overall workforce. The post Layoffs Hit North Jersey Media Group appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-15 00:00:00 UTC ]
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Writers and editors explored what it means to be a woman in the literary world at an Emily Books event in Brooklyn: ‘The industry is mostly female, but male-run’“We’ll have a definitive answer of what women’s writing is by the end of this.”Emily Gould, novelist and founder of Emily Books, was... Continue reading at The Guardian
[ The Guardian | 2016-09-14 00:00:00 UTC ]
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Brands, celebrities and plenty of average people have all received their unfair share of abuse by anonymous (and non-anonymous) trolls on Instagram. Finally, the Facebook-owned company is taking a more effective approach to filtering unwanted remarks in a way that amounts to more than deleting... Continue reading at AdWeek
[ AdWeek | 2016-09-12 00:00:00 UTC ]
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Saqi Books has acquired an anthology, edited by poet and playwright Sabrina Mahfouz, intended to be "a creative call to arms for Muslim women in Britain". Continue reading at The Bookseller
[ The Bookseller | 2016-09-10 00:00:00 UTC ]
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HarperCollins imprint HQ is to publish Attack of the Fifty Foot Women, an "exciting and inspiring" book by author and co-founder of the Women’s Equality Party, Catherine Mayer. Continue reading at The Bookseller
[ The Bookseller | 2016-09-09 00:00:00 UTC ]
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The Society of Authors has taken over the administration of The Baileys Women’s Prize for Fiction from charity BookTrust. Continue reading at The Bookseller
[ The Bookseller | 2016-09-06 00:00:00 UTC ]
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Global revenues at Penguin Random House fell 10.7% year-on-year in the first half of 2015 due to lower ebook sales. Continue reading at The Bookseller
[ The Bookseller | 2016-09-01 00:00:00 UTC ]
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