Game of Thrones isn't the only highly anticipated returning premium cable program based on a hugely popular book series with a rabid fan base. Starz has its own budding hit in Outlander, based on Diana Gabaldon's historical/fantasy/romance novels, which will launch the second half of its debut season on April 4. Outlander made an immediate impact when it premiered last August, with the first eight episodes averaging 5.1 million viewers across platforms. Notably, Outlander has finally brought a large female audience to Starz, whose programs, including Black Sails, Magic City and Spartacus, have tended to skew male. Outlander's audience, meanwhile, is 59 percent women, compared to 38 percent for Black Sails and 45 percent for Power, and its last two episodes were the top-ranked cable programs of the week among women. Like Game of Thrones before it, Outlander proved that "if you can get in business on a great book series where you've got a presold audience and there are storylines that have been worked out by an author that have had the test not just of time but of an audience having to read and accept it, then that's a pretty good template for a television series," said Starz CEO Chris Albrecht. Outlander's success with women is just the latest good news for Starz, which has grown to 23.3 million subscribers and, according to SNL Kagan, leapfrogged Showtime to become the No. 2 premium network behind HBO. A rapt audience is 'the best marketing and promotional arm you... Continue reading at 'AdWeek'
[ AdWeek | 2015-03-30 00:00:00 UTC ]
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Spoof titles with vintage artwork strike a chord with Christmas shoppers, selling more than 600,000 copies in less than two monthsNostalgia for the days of learning to read with Peter and Jane appears to have made Ladybird’s series of spoof titles for grownups a must-buy this Christmas, with... Continue reading at The Guardian
[ The Guardian | 2015-12-22 00:00:00 UTC ]
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James Naughtie signs off his final BBC Radio 4 Today programme on Wednesday with an emotional tribute to his colleagues and listeners. Naughtie is to become Radio 4 special correspondent and books editor after 21 years of stewarding the channel’s flagship news and current affairs showListen to... Continue reading at The Guardian
[ The Guardian | 2015-12-16 00:00:00 UTC ]
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Yes, book publishers have a problem with writers of colour – it’s just not the one Man Booker prizewinner Marlon James describesThere are so few ethnic minority voices in publishing and the media that when one criticises another it has come to be regarded as a form of strike-breaking. Knowing... Continue reading at The Guardian
[ The Guardian | 2015-12-02 00:00:00 UTC ]
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Snapchat’s enabling its publishing partners to promote their channels on Facebook and Twitter with links directly to their content, the company said today. The media partners, which include Hearst, IGN, Vox, BuzzFeed, CNN and Vi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-01 00:00:00 UTC ]
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The first of a two part report from the 2015 East Africa Digital Reading Summit in Kenya looks at developments in e-reading and library ebook use. The post E-Readers Now “Main Attraction” at Some Kenyan Libraries appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-11-30 00:00:00 UTC ]
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Hemingway's celebration of Paris in the 1920s, A Moveable Feast, has hit the top of the French bestseller lists following this month's terror attacks. The post In the Wake of Terror, Hemingway’s “A Moveable Feat” Hits #1 in Paris appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-11-28 00:00:00 UTC ]
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Key festive titles from publishers are now on bookshop shelves, including a number of new titles from big-name authors. Continue reading at The Bookseller
[ The Bookseller | 2015-11-23 00:00:00 UTC ]
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The Publishers Association is hosting #Workinpublishing across its social media channels next week, in a bid to raise awareness about the industry, change perceptions and to highlight it as a career option for school leavers. Continue reading at The Bookseller
[ The Bookseller | 2015-11-21 00:00:00 UTC ]
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What brands do young women want? Apparently a pretty steady mix, according to the third annual survey on the subject by Teen Vogue and Goldman Sachs.In a new survey of over a thousand Teen Vogue readers aged 13 to 29, gauging factors including awareness and favorability, the top 20 brands were... Continue reading at Advertising Age
[ Advertising Age | 2015-11-16 00:00:00 UTC ]
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Music memoirs by artists such as Chrissie Hynde and Viv Albertine have taken the publishing world by storm, satisfying a hunger for less-told rock tales and changing our idea of what it means to be an ‘older woman’In 2010, at a Welsh literary festival, an editor got chatting to a 55-year-old... Continue reading at The Guardian
[ The Guardian | 2015-11-15 00:00:00 UTC ]
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Open Letter press is well known in the publishing world for its literature in translation program. It's less known in its hometown of Rochester, though the press's new French novel might change that. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-13 00:00:00 UTC ]
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Leah Remini’s tell-all memoir debuted at #1 on the list, while 'Rogue Lawyer' by John Grisham fell to #3. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-11 00:00:00 UTC ]
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Softening sales for digital books have impacted the bottom lines at HarperCollins and Simon & Schuster, according to both companies' recent earnings reports. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-06 00:00:00 UTC ]
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Membership of the Independent Publishers Guild has hit a "record high" of more than 600 companies which is "proof of the flourishing state of independent publishing in the UK at the moment," the organisation has said. Continue reading at The Bookseller
[ The Bookseller | 2015-11-03 00:00:00 UTC ]
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Donald Trump is out with a new book that reads like a campaign manifesto, boasting success stories but offering few details on how he would implement his policy goals as president. But in the book,... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2015-11-03 00:00:00 UTC ]
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"Paranormal Activity: The Ghost Dimension" is the final chapter in the "Paranormal Activity" anthology. And after years of terrorizing young couples inside their suburban homes and open-concept kitchens, it's time to close the book on the demon Toby and his evil coven. But how do you end a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-11-01 00:00:00 UTC ]
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Touting strong early performances of its Carousel ads, Instagram has opened up the option to buy the multi-photo campaigns through its self-service interfaces. Carousel lets marketers use up to five still images in a single ad, as viewers can swipe through them like virtual magazine pages. ... Continue reading at AdWeek
[ AdWeek | 2015-10-31 00:00:00 UTC ]
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We take a look back at the winners from the past 10 years of the Baileys Women's Prize for Fiction. Continue reading at The Bookseller
[ The Bookseller | 2015-10-27 00:00:00 UTC ]
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A new play will pick up the story of Harry Potter where the seventh and final volume of JK Rowling's saga left off, with a plot involving a grown-up Harry and his youngest son, Albus. Continue reading at Stuff
[ Stuff | 2015-10-24 00:00:00 UTC ]
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From The Girl on the Train to Gone Girl, badass women rule in today’s blockbusters. Author Kate Mosse picks her favourite justified sinnersThis year has been, in fiction at least, the year of the wild woman. Novels driven by vengeful, unreliable female narrators and psychopathically flawed... Continue reading at The Guardian
[ The Guardian | 2015-10-20 00:00:00 UTC ]
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