The Breakout Hit Outlander Is Finally Attracting Women to Starz

Game of Thrones isn't the only highly anticipated returning premium cable program based on a hugely popular book series with a rabid fan base. Starz has its own budding hit in Outlander, based on Diana Gabaldon's historical/fantasy/romance novels, which will launch the second half of its debut season on April 4. Outlander made an immediate impact when it premiered last August, with the first eight episodes averaging 5.1 million viewers across platforms. Notably, Outlander has finally brought a large female audience to Starz, whose programs, including Black Sails, Magic City and Spartacus, have tended to skew male. Outlander's audience, meanwhile, is 59 percent women, compared to 38 percent for Black Sails and 45 percent for Power, and its last two episodes were the top-ranked cable programs of the week among women. Like Game of Thrones before it, Outlander proved that "if you can get in business on a great book series where you've got a presold audience and there are storylines that have been worked out by an author that have had the test not just of time but of an audience having to read and accept it, then that's a pretty good template for a television series," said Starz CEO Chris Albrecht. Outlander's success with women is just the latest good news for Starz, which has grown to 23.3 million subscribers and, according to SNL Kagan, leapfrogged Showtime to become the No. 2 premium network behind HBO.  A rapt audience is 'the best marketing and promotional arm you... Continue reading at 'AdWeek'

[ AdWeek | 2015-03-30 00:00:00 UTC ]
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Virago Press gives women writers a voice: from the archive, 26 January 1981

Carmen Callil’s publishing company has set about proving that there are many excellent but neglected women writers well worth publishing and reprintingMore women than men buy books; more women read books and more women write books, especially novels, and they always have. Yet women writers are... Continue reading at The Guardian

[ The Guardian | 2015-01-26 00:00:00 UTC ]
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iBooks Bestseller: ‘Girl on the Train’ Hits #3

'Girl on the Train,' the hot debut novel of the season, made a strong showing but couldn't dethrone 'American Sniper' from the top of the Apple iBooks bestseller list. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-21 00:00:00 UTC ]
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Apple Says iBooks Store Attracts 1 Million Users a Week

Not only has the Apple's iBooks store recently recorded 1 billion ebook downloads since its launch, the online ebook seller is also attracting a 1 million new users a week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-15 00:00:00 UTC ]
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Trade debates women and leadership

Concerns about a lack of women in the topmost positions at major trade publishers have come to the fore after the announcement that Little, Brown c.e.o. Ursula Mackenzie is departing her role. Mackenzie will become chairman of the company on 1st July, with David Shelley taking over the c.e.o.... Continue reading at The Bookseller

[ The Bookseller | 2015-01-14 00:00:00 UTC ]
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Busy bookshops see range of Christmas hits

Booksellers have reported positive sales going into the final week of the Christmas rush, with Chris Hadfield’s You Are Here (Macmillan) breaking through as a last-minute favourite. However the leading celebrity memoirs are not racking up individual totals as substantial as they did last year,... Continue reading at The Bookseller

[ The Bookseller | 2014-12-20 00:00:00 UTC ]
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The publisher’s year: hits and misses of 2014

Which books took off and which failed to sell? Publishers choose their books of the year, and the ones that slipped through the netThe book that made my year: The commercial publication of Picador’s year was The Miniaturist by Jessie Burton, which has just been crowned Waterstones book of the... Continue reading at The Guardian

[ The Guardian | 2014-12-19 00:00:00 UTC ]
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Daring Swedish YA Tale Attracts Strong Foreign Rights Deals

Jessica’s Schiefauer’s Swedish YA novel Pojkarna (The Boys) is attracting strong foreign rights interest for its daring story about gender transformation. The post Daring Swedish YA Tale Attracts Strong Foreign Rights Deals appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-12-18 00:00:00 UTC ]
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Retailers hit by Yodel delivery problems

Delivery company Yodel has assured retailers that its backlog has been cleared and customers should receive deliveries they ordered last week no later than this Wednesday (17th December), after late deliveries hit pre-Christmas sales for bookshops and their customers. Continue reading at The Bookseller

[ The Bookseller | 2014-12-16 00:00:00 UTC ]
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The Only Comic About Gladiator Women in Space Prison You Will Ever Need

Comic book writer Kelly Sue DeConnick's Bitch Planet is a sci-fi tale about gladiatorial ladies in space prison that takes some of the most exploitative tropes about incarcerated women, tears out their sexist heart, and shoots what remains into outer space. Here's why it's essential reading. ... Continue reading at Wired

[ Wired | 2014-12-11 00:00:00 UTC ]
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Hitting the Road, to Crowdfund a Cookbook

A New York City blogger hosted dinner parties throughout the U.S., in hopes to raise money for her self-published, debut cookbook. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-01 00:00:00 UTC ]
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iBooks Bestsellers: Day Hits #1

Sylvia Day’s 'Captivated By You' jumped seven spots to hit #1 on Apple’s iBooks bestseller list, for the week ended November 24. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-26 00:00:00 UTC ]
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Japanese cat novel bids to be quirky Christmas hit

Booksellers are predicting that a Picador novel by a little-known Japanese writer will prove a left-field Christmas bestseller. The Guest Cat by Takashi Hiraide, translated by Eric Selland, sold over 16,200 in paperback in its first six and a half weeks since publication at the end of September... Continue reading at The Bookseller

[ The Bookseller | 2014-11-26 00:00:00 UTC ]
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Digital sales hit supermarkets 'more than other book retailers'

Big publishers are likely to feel a squeeze on their supermarket sales as a result of the sector experiencing a “once in a generation change”. Two of Britain’s biggest supermarkets, Tesco and Sainsbury’s, are also big retailers of books. Both retailers reported slumps in profits in their recent... Continue reading at The Bookseller

[ The Bookseller | 2014-11-25 00:00:00 UTC ]
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Apple's $450 million ebooks settlement gets final approval

A federal judge in New York has given final approval to a settlement in which Apple will pay $450 million for its role in a conspiracy to fix prices for ebooks. Judge Denise Cote of the U.S. District Court in Manhattan called the settlement “fair and reasonable.” It requires Apple to pay $400... Continue reading at PC World

[ PC World | 2014-11-22 00:00:00 UTC ]
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Local leaders furious with new Barbie book that says women need men’s help to code

Barbie really wants to program a computer, but she can't do it without the help of her two male friends. That's the story that has set off a social media firestorm Wednesday after Random House published a book about the Mattel doll called "Barbie: I Can Be a Computer Engineer." Women are... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2014-11-20 00:00:00 UTC ]
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The 10 Premium Publishers Hit Hardest by Fraudulent Ad Sellers

Buyer beware: Ad analytics platform Pixalate says fraudulent ad networks are increasingly joining open, real-time-bidding (RTB) marketplaces and then selling brands fake space on premium sites like YouTube, The Weather Channel and Yahoo. While the victims think their messages will appear on the... Continue reading at AdWeek

[ AdWeek | 2014-11-19 00:00:00 UTC ]
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A&U signs novel on Fitzgerald's final days

Allen & Unwin has signed a novel following the final years of The Great Gatsby author F Scott Fitzgerald. The publisher signed Stewart O'Nan's West of Sunset in a deal for UK, Commonwealth and Australia and New Zealand rights with Rachel Clements at Abner Stein on behalf of The Gernert Company. Continue reading at The Bookseller

[ The Bookseller | 2014-11-18 00:00:00 UTC ]
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Donaldson hits £10m for a record-breaking fifth straight year

Julia Donaldson has bested fellow bestsellers J K Rowling, Jamie Oliver and Dan Brown to become the only author to record annual sales of over £10m in five consecutive years. The Gruffalo creator sold almost £239,000 last week through Nielsen BookScan's Total Consumer Market, to bring her tally... Continue reading at The Bookseller

[ The Bookseller | 2014-11-14 00:00:00 UTC ]
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Rebuck's maiden speech champions women's literacy

Penguin Random House UK chair Gail Rebuck has used her maiden speech in the House of Lords to champion greater literacy for the “most marginalised and excluded women in our society”, saying the literate woman is “a potentially empowered woman”. Continue reading at The Bookseller

[ The Bookseller | 2014-11-12 00:00:00 UTC ]
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Unbound seeks to draw in more women writers

Crowdfunding publisher Unbound has launched Women in Print, a campaign to encourage more female writers to submit their ideas for books. Unbound has published 43 books, two magazines and a box set of photos to date, of which 32 were by male authors, 12 by female authors, and two by male and... Continue reading at The Bookseller

[ The Bookseller | 2014-11-05 00:00:00 UTC ]
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