The Breakout Hit Outlander Is Finally Attracting Women to Starz

Game of Thrones isn't the only highly anticipated returning premium cable program based on a hugely popular book series with a rabid fan base. Starz has its own budding hit in Outlander, based on Diana Gabaldon's historical/fantasy/romance novels, which will launch the second half of its debut season on April 4. Outlander made an immediate impact when it premiered last August, with the first eight episodes averaging 5.1 million viewers across platforms. Notably, Outlander has finally brought a large female audience to Starz, whose programs, including Black Sails, Magic City and Spartacus, have tended to skew male. Outlander's audience, meanwhile, is 59 percent women, compared to 38 percent for Black Sails and 45 percent for Power, and its last two episodes were the top-ranked cable programs of the week among women. Like Game of Thrones before it, Outlander proved that "if you can get in business on a great book series where you've got a presold audience and there are storylines that have been worked out by an author that have had the test not just of time but of an audience having to read and accept it, then that's a pretty good template for a television series," said Starz CEO Chris Albrecht. Outlander's success with women is just the latest good news for Starz, which has grown to 23.3 million subscribers and, according to SNL Kagan, leapfrogged Showtime to become the No. 2 premium network behind HBO.  A rapt audience is 'the best marketing and promotional arm you... Continue reading at 'AdWeek'

[ AdWeek | 2015-03-30 00:00:00 UTC ]
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Weinstein Has a Hit with 'Finding Me'

"Finding Me," Michelle Knight's account of the decade she spent in captivity at the hands of her kidnapper, Ariel Castro, was the top selling title on PW's nonfiction bestseller list for the week ended May 11. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-16 00:00:00 UTC ]
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Hungry Girl’s First Diet Book Hits Big

Lisa Lillien, better known as “Hungry Girl” to her fans, has eight bestselling cookbooks under her belt, and her first diet book, 'The Hungry Girl Diet: Big Portions. Big Results. Drop 10 Pounds in 4 Weeks,' has hit the ground running. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-21 00:00:00 UTC ]
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UK YA Convention final line-up revealed

The final list of authors attending the UK’s first Young Adult Literature Convention (YALC... Continue reading at The Bookseller

[ The Bookseller | 2014-04-16 00:00:00 UTC ]
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L.A. Times Festival of Books Hits the Mark Again

The spirit of literary camaraderie makes itself known at the 19th L.A. Times Festival of Books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-13 00:00:00 UTC ]
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Authors Guild Hits Back at Google Ruling

Late Friday afternoon, the Authors Guild filed its appeal in its copyright infringement lawsuit against Google. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-13 00:00:00 UTC ]
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Graywolf Has Hit with 'Empathy Exams'

Leslie Jamison’s collection of nonfiction essays about pain, "The Empathy Exams," is hitting a nerve in more ways than one: the April 1 Graywolf Press release is landing on bestseller lists and has gone into a sixth print run. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-11 00:00:00 UTC ]
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Tartt, Lahiri, Adichie on Baileys Women's shortlist

Debut novelists Eimear McBride, Audrey Magee and Hannah Kent join Chimamanda Ngozi Adichie, Donna... Continue reading at The Bookseller

[ The Bookseller | 2014-04-07 00:00:00 UTC ]
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Is Dawn Finally Breaking For E-books in Spanish? Spanish Books Spring 2014

In recent months, the double-digit sales growth of ebooks in English has begun to plateau, but since the Spanish-language book market tends to be around three to five years behind the English-language market, ebook sales of Spanish books in the U.S. are just beginning to gain traction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
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iBooks Bestsellers: Patterson, Roberts Hit the List

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[ Publishers Weekly | 2014-04-02 00:00:00 UTC ]
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William Morrow Finds Sleeper Hit in ‘Orphan Train’

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[ Publishers Weekly | 2014-03-28 00:00:00 UTC ]
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Crowdwatch: Inkstuds Live; P. Craig Russell's Final Guide; Monster Tenants

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[ Publishers Weekly | 2014-03-19 00:00:00 UTC ]
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Campaigners plan protest for Women's Library reopening

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[ The Bookseller | 2014-03-12 00:00:00 UTC ]
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War hero depicted in hit TV miniseries Band of Brothers dies at 90

William 'Wild Bill' Guarnere fought in some of Europe's toughest battlesWilliam "Wild Bill" Guarnere, one of the second world veterans whose exploits were dramatised in the TV miniseries Band of Brothers, has died. He was 90.His son, William Guarnere Jr, confirmed on Sunday that his father died... Continue reading at The Guardian

[ The Guardian | 2014-03-10 00:00:00 UTC ]
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International Women's Day: eight interviews

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[ The Bookseller | 2014-03-07 00:00:00 UTC ]
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Catton, Tartt and Atwood on Baileys Women's Prize longlist

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[ The Bookseller | 2014-03-06 00:00:00 UTC ]
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[ The Guardian | 2014-03-04 00:00:00 UTC ]
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[ Publishers Weekly | 2014-02-27 00:00:00 UTC ]
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Mosse reveals plans for Baileys Women's Prize

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[ The Bookseller | 2014-02-27 00:00:00 UTC ]
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HP donates $250,000 to women studying IT Security

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[ Betanews | 2014-02-25 00:00:00 UTC ]
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Surprise: men still greatly outnumber women in US and UK arts publications | Soraya Chemaly

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[ The Guardian | 2014-02-25 00:00:00 UTC ]
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