Game of Thrones isn't the only highly anticipated returning premium cable program based on a hugely popular book series with a rabid fan base. Starz has its own budding hit in Outlander, based on Diana Gabaldon's historical/fantasy/romance novels, which will launch the second half of its debut season on April 4. Outlander made an immediate impact when it premiered last August, with the first eight episodes averaging 5.1 million viewers across platforms. Notably, Outlander has finally brought a large female audience to Starz, whose programs, including Black Sails, Magic City and Spartacus, have tended to skew male. Outlander's audience, meanwhile, is 59 percent women, compared to 38 percent for Black Sails and 45 percent for Power, and its last two episodes were the top-ranked cable programs of the week among women. Like Game of Thrones before it, Outlander proved that "if you can get in business on a great book series where you've got a presold audience and there are storylines that have been worked out by an author that have had the test not just of time but of an audience having to read and accept it, then that's a pretty good template for a television series," said Starz CEO Chris Albrecht. Outlander's success with women is just the latest good news for Starz, which has grown to 23.3 million subscribers and, according to SNL Kagan, leapfrogged Showtime to become the No. 2 premium network behind HBO. A rapt audience is 'the best marketing and promotional arm you... Continue reading at 'AdWeek'
[ AdWeek | 2015-03-30 00:00:00 UTC ]
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'Dangerous Women,' which is co-edited by George R.R. Martin, will be released Dec. 3. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-08-01 00:00:00 UTC ]
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The departure of Victoria Barnsley from HarperCollins, and the appointment of Dame Gail Rebuck to... Continue reading at The Bookseller
[ The Bookseller | 2013-07-05 00:00:00 UTC ]
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Penguin and Random House finalized on Monday morning a merger that brings together two legacy publishers.Calling their union “the world’s first truly global trade book publishing company,” Penguin and Random House finalized on Monday morning a merger that brings together two legacy publishers,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-07-01 00:00:00 UTC ]
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The Boy Scouts of America are cutting more than 30 positions from the staff of its two flagship magazines—Boy's Life and Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-25 00:00:00 UTC ]
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Granta is reprinting 60,000 copies of A M Homes' May We Be Forgiven after it scooped the... Continue reading at The Bookseller
[ The Bookseller | 2013-06-06 00:00:00 UTC ]
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The American novelist A M Homes has won the 2013 Women's Prize for Fiction for her... Continue reading at The Bookseller
[ The Bookseller | 2013-06-05 00:00:00 UTC ]
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Baileys has become the new sponsor for the Women's Prize for Fiction, with the cream liqueur... Continue reading at The Bookseller
[ The Bookseller | 2013-06-03 00:00:00 UTC ]
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For the first time in a long time some optimism is returning to the publishing industry. Circulation numbers and revenues were decimated by the rise of the internet and while the future for print still looks shaky, the companies behind newspapers and ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
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Several new high profile interactive fiction titles have been released so far this year, suggesting that publishers and readers may finally be ready for the medium. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-17 00:00:00 UTC ]
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The BBC's business editor Robert Peston describes how transcribing his late wife's final book helped him cope with grief following her death from lung cancer. Continue reading at BBC News
[ BBC News | 2013-04-30 00:00:00 UTC ]
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Dubai's Rufoof e-bookseller offers 5,000 titles in Arabic and has attracted 100,000 users, 50% from Saudi Arabia, starting with free Islamic titles. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-29 00:00:00 UTC ]
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It has become a truism that “men don’t read women.” The assertion is taken as self-evident by feminist publications like Salon (“while women read books written by men, men do not tend to reciprocate”) and shown anecdotally by blogs. It is also perpetuated by male bastions like Esquire, which... Continue reading at Slate
[ Slate | 2013-04-25 00:00:00 UTC ]
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Printed book sales fell below the £20m market last week - for the first time in almost 11... Continue reading at The Bookseller
[ The Bookseller | 2013-04-23 00:00:00 UTC ]
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As World Book Night approaches again, a list of rankings shows where volunteers – who give away free books on April 23 – are most heavily clustered in the US. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-04-17 00:00:00 UTC ]
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The Publishers Association has launched a new area of its website as a resource for those looking... Continue reading at The Bookseller
[ The Bookseller | 2013-04-16 00:00:00 UTC ]
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Hilary Mantel is in contention for yet another award, with Bring Up the Bodies (Fourth Estate) on... Continue reading at The Bookseller
[ The Bookseller | 2013-04-16 00:00:00 UTC ]
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The film rights to YA debut novel Half Bad by Sally Green have been snapped up by Fox 2000, hard... Continue reading at The Bookseller
[ The Bookseller | 2013-04-08 00:00:00 UTC ]
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Independent booksellers are concerned the latest changes to postal charges will have a further... Continue reading at The Bookseller
[ The Bookseller | 2013-04-04 00:00:00 UTC ]
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Discussions at this year's Leipzig Book Fair proved that ebooks and self publishing are gaining wider acceptance in Germany, and readers are more open to digitization. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-03 00:00:00 UTC ]
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These days, Christian self-publishing has moved from the Rodney Dangerfield era to the Aretha Franklin age. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-03-29 00:00:00 UTC ]
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