The Breakout Hit Outlander Is Finally Attracting Women to Starz

Game of Thrones isn't the only highly anticipated returning premium cable program based on a hugely popular book series with a rabid fan base. Starz has its own budding hit in Outlander, based on Diana Gabaldon's historical/fantasy/romance novels, which will launch the second half of its debut season on April 4. Outlander made an immediate impact when it premiered last August, with the first eight episodes averaging 5.1 million viewers across platforms. Notably, Outlander has finally brought a large female audience to Starz, whose programs, including Black Sails, Magic City and Spartacus, have tended to skew male. Outlander's audience, meanwhile, is 59 percent women, compared to 38 percent for Black Sails and 45 percent for Power, and its last two episodes were the top-ranked cable programs of the week among women. Like Game of Thrones before it, Outlander proved that "if you can get in business on a great book series where you've got a presold audience and there are storylines that have been worked out by an author that have had the test not just of time but of an audience having to read and accept it, then that's a pretty good template for a television series," said Starz CEO Chris Albrecht. Outlander's success with women is just the latest good news for Starz, which has grown to 23.3 million subscribers and, according to SNL Kagan, leapfrogged Showtime to become the No. 2 premium network behind HBO.  A rapt audience is 'the best marketing and promotional arm you... Continue reading at 'AdWeek'

[ AdWeek | 2015-03-30 00:00:00 UTC ]
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Lette: women 'written off' by Man Booker judges

Author Kathy Lette has accused the Man Booker judges of having "written off" women... Continue reading at The Bookseller

[ The Bookseller | 2014-07-29 00:00:00 UTC ]
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Two Store Employees Buy Women & Children First

Lynn Mooney and Sarah Hollenbeck, two Women & Children First employees, have purchased the 35-year-old Chicago feminist bookstore from its founders. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-16 00:00:00 UTC ]
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Comics, Graphic Novels Market Hit $870 Million in 2013

Led by book format comics with $415 million in sales, the North American comics and graphic novel marketplace generated $870 million in sales in 2013, according to a new estimate by ICV2 and Comichron. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-16 00:00:00 UTC ]
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Creator of Scott Pilgrim Finally Returns With New Graphic Novel Seconds

More than 10 years after the first Scott Pilgrim book came out, O'Malley is back with Seconds, his first new graphic novel since the series ended. Continue reading at Wired

[ Wired | 2014-07-15 00:00:00 UTC ]
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“Stop Hitting Yourself!”

After months of wielding the stick, Amazon is trying the carrot—or at least pretending to—in its feud with Hachette over ebook pricing. Early this week, it sent a letter to “a few authors and agents” with a sugarcoated proposal to “take authors out of the middle” of the dispute. So long as... Continue reading at Slate

[ Slate | 2014-07-11 00:00:00 UTC ]
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Preston Finalizes Letter to Amazon

After writing a letter to readers calling on them to ask the e-tailer to end its sales terms dispute with Hachette, Preston posted an updated version of the note, complete with the signatures he has collected from other authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-10 00:00:00 UTC ]
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Harper Lee's classic, 'To Kill a Mockingbird,' is finally available as an ebook

'To Kill a Mockingbird,' the 1961 Pulitzer Prize winner that often appears on 'most-loved books' lists, has been released as an ebook for a new generation of readers. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-07-10 00:00:00 UTC ]
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British Museum’s Wheel of Books Attracts Gawkers

A new display at the recently refurbished bookshop at the British Museum in London, The Wheel of Books, has become a tourist attraction for literati. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-07-09 00:00:00 UTC ]
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Live event to mark final Skulduggery book

HarperCollins Children’s Books is celebrating the publication of the final Skulduggery... Continue reading at The Bookseller

[ The Bookseller | 2014-07-09 00:00:00 UTC ]
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Amazon speaks – finally – about its dispute with publisher Hachette

Amazon senior vice president of Kindle content Russ Grandinetti told The Wall Street Journal that Amazon is acting 'in the long term interest of our customers.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-07-04 00:00:00 UTC ]
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How Tarted-Up Book Covers Belittle Women's Fiction

The publishing industry's packaging of women's literary fiction in stereotypically girly covers makes great books seem trashy.If you take a look at the cover of Alice Munro's latest Nobel Prize-winning short fiction collection, The View From Castle Rock, you probably wouldn't guess it includes... Continue reading at Fast Company

[ Fast Company | 2014-07-03 00:00:00 UTC ]
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Neil Gaiman's American Gods Finds a Home at Starz

It's been rumored for years and now coming to pass: Neil Gaiman's beloved fantasy novel American Gods has a network ready to go all-in on a long-rumored TV adaptation. HBO took a pass on adapting the complex book last month; now the show is headed to independent premium network Starz, which has... Continue reading at AdWeek

[ AdWeek | 2014-07-02 00:00:00 UTC ]
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iBooks Bestsellers: 'Hard Choices' Hits #6

Hillary Clinton's "Hard Choices" failed to crack the top five on Apple's iBooks bestseller list for the week ended June 16. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-18 00:00:00 UTC ]
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iBooks Bestsellers: King Hits the List

"Mr. Mercedes," Stephen King's latest novel, came in at #2 on Apple's iBooks bestseller list for the week ended June 9, behind "The Fault in Our Stars." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-11 00:00:00 UTC ]
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McBride wins Bailey's Women's Prize

Irish author Eimear McBride’s A Girl is a Half-Formed Thing (Galley Beggar/Faber &... Continue reading at The Bookseller

[ The Bookseller | 2014-06-04 00:00:00 UTC ]
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Hastings Merger Hits Snag

Hastings Entertainment’s merger with a company affiliated with one of its largest shareholders has hit a snag as a judge has issued a temporary restraining order. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-02 00:00:00 UTC ]
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BEA 2014: Big Debuts and Breakouts Dominate Adult Buzz Panel

Kicking off this year’s BookExpo, the Adult Editors Buzz Panel featured a number of bold-face names, and a few titles which have already drawn attention for landing their authors major advances. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-28 00:00:00 UTC ]
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Hodder Children’s signs Wattpad hit

Hodder Children’s Books has acquired a YA fantasy trilogy from debut author Taran Matharu.... Continue reading at The Bookseller

[ The Bookseller | 2014-05-19 00:00:00 UTC ]
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Women's fiction is a sign of a sexist book industry

Joanne Harris says the book industry is sexist. Why else are there categories for 'women writers' and no equivalents for writers who happen to be men?This is the year of reading women, people, remember? We're all reading female writers and helping address the literary gender imbalance which is... Continue reading at The Guardian

[ The Guardian | 2014-05-16 00:00:00 UTC ]
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'Inspirational' women choose favourite books for Baileys

Nineteen "inspirational" women, including Caitlin Moran, Dawn O’Porter, Tanni... Continue reading at The Bookseller

[ The Bookseller | 2014-05-16 00:00:00 UTC ]
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