Game of Thrones isn't the only highly anticipated returning premium cable program based on a hugely popular book series with a rabid fan base. Starz has its own budding hit in Outlander, based on Diana Gabaldon's historical/fantasy/romance novels, which will launch the second half of its debut season on April 4. Outlander made an immediate impact when it premiered last August, with the first eight episodes averaging 5.1 million viewers across platforms. Notably, Outlander has finally brought a large female audience to Starz, whose programs, including Black Sails, Magic City and Spartacus, have tended to skew male. Outlander's audience, meanwhile, is 59 percent women, compared to 38 percent for Black Sails and 45 percent for Power, and its last two episodes were the top-ranked cable programs of the week among women. Like Game of Thrones before it, Outlander proved that "if you can get in business on a great book series where you've got a presold audience and there are storylines that have been worked out by an author that have had the test not just of time but of an audience having to read and accept it, then that's a pretty good template for a television series," said Starz CEO Chris Albrecht. Outlander's success with women is just the latest good news for Starz, which has grown to 23.3 million subscribers and, according to SNL Kagan, leapfrogged Showtime to become the No. 2 premium network behind HBO. A rapt audience is 'the best marketing and promotional arm you... Continue reading at 'AdWeek'
[ AdWeek | 2015-03-30 00:00:00 UTC ]
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As the SVP/Group Publisher of Better Homes and Gardens, Chris Guilfoyle is responsible for-and excels at-growing advertising for Meredith's flagship brand. Guilfoyle is an expert at leveraging women's lifestyle across multiple categories, including retail, shelter, food and beauty. Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-02 00:00:00 UTC ]
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Mariette is the executive force behind the transformation of the country's longest published magazine from an under-appreciated authority into a digital powerhouse across multiple platforms, serving all types of consumers. During this process, she revamped the editorial, increased online traffic... Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-02 00:00:00 UTC ]
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As part of Madavor Media's portfolio of properties, the company publishes Gluten-Free Living, an accompanying website, conference and daily deal site. It was Susan who identified that Madavor had been very successful in managing the Gluten-Free Living brand, which was positioned as the most... Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-02 00:00:00 UTC ]
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'Killing Patton,' the fourth installment in Bill O’Reilly and Martin Dugard’s Killing series, debuted on Apple’s bestseller list at #2 for the week ended September 28. T Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-01 00:00:00 UTC ]
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Writing on the blog Love German Books, translator Katy Derbyshire makes the call for a prize honoring women authors in translation. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-01 00:00:00 UTC ]
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TV network options on books have exploded. Publishers Lunch, a trade that tracks book industry deals, lists an ever-increasing number of television options over the last few years, with 2013 setting the record and this year looking good. And with massive success stories like Game of Thrones... Continue reading at AdWeek
[ AdWeek | 2014-09-29 00:00:00 UTC ]
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Biteback has signed UK and Commonwealth rights to the memoir of Valérie Trierweiler, the... Continue reading at The Bookseller
[ The Bookseller | 2014-09-29 00:00:00 UTC ]
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JukePop, an ebook platform that provides book discovery for self-published authors by offering libraries and traditional publishers the ability to identify popular indie works, has launched a Kickstarter campaign to raise $15,000. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-26 00:00:00 UTC ]
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Glasgow School of Art replaces 22% of its most popular books that were lost in a fire at its Mackintosh building in June. Continue reading at BBC News
[ BBC News | 2014-09-15 00:00:00 UTC ]
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But how much the star will take home from his 160m streams depends on his label and publishing deals Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-09-04 00:00:00 UTC ]
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Following consultation, there has been a second wave of redundancies at U.K.-based house, Quercus. The cuts have resulted in a staff of roughly 40 people. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-03 00:00:00 UTC ]
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Sandra Brown’s 'Mean Streak,' published August 19, debuted on Apple’s iBooks bestseller list at #2. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-27 00:00:00 UTC ]
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Some of the material from Laura Ingalls Wilder's autobiography, 'Pioneer Girl,' was used as a basis for the famed children's book series, but many of the more intense scenes were considered inappropriate for children. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-19 00:00:00 UTC ]
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Title trails last in music magazine sector, selling fewer than 15,000 copies in first half of year Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-08-14 00:00:00 UTC ]
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Internet retailer accused of using tactics from Orwell's 1984 in war of words with the publisher HachetteRepresentatives of George Orwell have described Amazon's selective quoting of the Nineteen Eighty-Four author as "dystopian and shameless" and "as close as one can get to the Ministry of... Continue reading at The Guardian
[ The Guardian | 2014-08-14 00:00:00 UTC ]
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Author Lee Child has come out swinging in the manner of Jack Reacher on The Passive Voice website... Continue reading at The Bookseller
[ The Bookseller | 2014-08-14 00:00:00 UTC ]
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The first episode of the TV show 'Outlander,' which is based on Diana Gabaldon's bestselling books, was posted online ahead of its Aug. 9 premiere date. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-09 00:00:00 UTC ]
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When the Canadian Copyright Modernization Act was passed in 2012, publishing associations were happy with certain aspects of the legislation, including its antipiracy measures. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-08 00:00:00 UTC ]
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Why did John Oliver devote 11 minutes of his HBO show "Last Week Tonight" to skewering the practice of native advertising?It was inspired by an interview he saw with Time Inc. CEO Joe Ripp, Mr. Oliver told an audience at Hearst Tower in New York on Tuesday. Mr. Oliver was struck by how easily... Continue reading at Advertising Age
[ Advertising Age | 2014-08-06 00:00:00 UTC ]
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Hachette Book Group's ebook sales declined in the first half of 2014, and the impact of the... Continue reading at The Bookseller
[ The Bookseller | 2014-07-31 00:00:00 UTC ]
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