Game of Thrones isn't the only highly anticipated returning premium cable program based on a hugely popular book series with a rabid fan base. Starz has its own budding hit in Outlander, based on Diana Gabaldon's historical/fantasy/romance novels, which will launch the second half of its debut season on April 4. Outlander made an immediate impact when it premiered last August, with the first eight episodes averaging 5.1 million viewers across platforms. Notably, Outlander has finally brought a large female audience to Starz, whose programs, including Black Sails, Magic City and Spartacus, have tended to skew male. Outlander's audience, meanwhile, is 59 percent women, compared to 38 percent for Black Sails and 45 percent for Power, and its last two episodes were the top-ranked cable programs of the week among women. Like Game of Thrones before it, Outlander proved that "if you can get in business on a great book series where you've got a presold audience and there are storylines that have been worked out by an author that have had the test not just of time but of an audience having to read and accept it, then that's a pretty good template for a television series," said Starz CEO Chris Albrecht. Outlander's success with women is just the latest good news for Starz, which has grown to 23.3 million subscribers and, according to SNL Kagan, leapfrogged Showtime to become the No. 2 premium network behind HBO. A rapt audience is 'the best marketing and promotional arm you... Continue reading at 'AdWeek'
[ AdWeek | 2015-03-30 00:00:00 UTC ]
News tagged with:
#similar results
#core group
#powerful tool
Forty years ago this fall, a University of Chicago graduate student named Curt Matthews and his wife, Linda Matthews, founded Chicago Review Press, naming it after the Chicago Review literary journal, for which Curt was then poetry editor. Operating initially out of the couple’s basement, CRP’s... Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#poetry editor
Publisher of Heat says The Debrief will have aggregated news and sex advice for connected, influential readersBauer Media is the latest mainstream UK publisher to jump on the social mobile bandwagon, unveiling plans for The Debrief, a multiplatform digital brand aimed at "constantly connected,... Continue reading at The Guardian
[ The Guardian | 2013-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tablet users
#mail online
#allowing users
Hot London Book Fair title The Miniaturist has now been sold in 30 territories ahead of its... Continue reading at The Bookseller
[ The Bookseller | 2013-11-20 00:00:00 UTC ]
More news stories like this |
It's been a long way for Preacher from the comic book page to the small screen, but an adaptation of the salty DC Comics horror/Western book (formerly with DC's corporate sibling HBO) might finally be getting closer to full-fledged production, this time at AMC. A tip was first reported by Badass... Continue reading at AdWeek
[ AdWeek | 2013-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#closest friend
#walking dead
#breaking bad
#dark places
#tv writers
Microsoft is continuing to fill in the gaps in its Windows Store catalog with the arrival of Flipboard for Windows 8.1. Just like its iOS and Android counterparts, Flipboard's Windows 8.1 app offers digital “magazines” culled from websites large and small. After setting up an account, users can... Continue reading at PC World
[ PC World | 2013-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#live tile
#social networks
Simon and Schuster Children’s Books is to publish a book based on internet sensation The... Continue reading at The Bookseller
[ The Bookseller | 2013-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#simon schuster
#schuster children
#book based
Much-watched song by Norwegian musical comedy duo due out in US as illustrated storyNorwegian musical comedy duo Ylvis may be very silly, but that's not likely to hold back their next venture, an illustrated children's book based on their massive YouTube hit song, The Fox, which is to be... Continue reading at The Guardian
[ The Guardian | 2013-11-12 00:00:00 UTC ]
More news stories like this |
Hodder has now printed more than 1m copies of Sir Alex Ferguson's memoir, My Autobiography... Continue reading at The Bookseller
[ The Bookseller | 2013-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#1m copies
Author Neil Gaiman is revealed as the final short story author of the Doctor Who stories. Continue reading at BBC News
[ BBC News | 2013-11-05 00:00:00 UTC ]
More news stories like this |
For all the improvements Microsoft has made in bolstering the Windows Store's app selection, one insistent question has held back the company's dreams of grandeur: "Yeah, but where's Facebook?" Indeed, the largest social network in the land has been a conspicuous no-show in Microsoft app... Continue reading at PC World
[ PC World | 2013-10-17 00:00:00 UTC ]
More news stories like this |
Library campaigners have reacted angrily to new government guidance which offers advice for... Continue reading at The Bookseller
[ The Bookseller | 2013-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#library campaigners
#reacted angrily
#offers advice
Helen Fielding's new Bridget Jones novel, Mad About the Boy (Jonathan Cape), has become one... Continue reading at The Bookseller
[ The Bookseller | 2013-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bridget jones
#helen fielding
I say we scramble all the private jets in Silicon Valley and get the "Lean In" book star to D.C. to lean on some pols to open the government again, tout de suite! Continue reading at AllThingsD
[ AllThingsD | 2013-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#silicon valley
Just two weeks after announcing a $50 million dollar round of funding, mobile news reader Flipboard revealed growth numbers that may explain investors' eagerness to get behind it.The company now claims 90 million users, a jump from the 85 million Flipboard CEO Mike McCue confirmed early last... Continue reading at Advertising Age
[ Advertising Age | 2013-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#company announced
#months ago
#traditional publishers
#vanity fair
In the waning weeks of summer, debut titles began to populate the top spots on the international bestseller lists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#top spots
If you've ever written "poo" instead of "pool" or "duck" instead of, er, "suck" in your Facebook status updates, then we've got good news for you. At long last, you can finally edit your post after it's been published, a feature that was previously only reserved for the comments. As you can see... Continue reading at Engadget
[ Engadget | 2013-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook posts
#android version
Quercus has recorded a 10.9% rise in turnover to £10.2m for the six months to end June 2013... Continue reading at The Bookseller
[ The Bookseller | 2013-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#9% rise
News Corp., the publishing company that owns The Wall Street Journal, reported $506 million in net income for the fiscal year ended June 30, the last year before its split from Rupert Murdoch's entertainment operations.The profit, which amounted to 87 cents a share, compared with a loss of $2.08... Continue reading at Crains New York
[ Crains New York | 2013-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#york-based company
#company broke
#net income
#rupert murdoch
#entertainment operations
#york post
“I’ll corroborate what you’ve probably been hearing,” says Abrams CEO Michael Jacobs, when asked to discuss the state of digital publishing in the art and photo book market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishing
The Quarto Group reported a small decline in sales for the six month period ended June 30, with revenue falling to $72.2 million from $73.2 million in the comparable period last year, while operating profit inched ahead to $4.0 million from $3.9 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#small decline
#revenue falling