Game of Thrones isn't the only highly anticipated returning premium cable program based on a hugely popular book series with a rabid fan base. Starz has its own budding hit in Outlander, based on Diana Gabaldon's historical/fantasy/romance novels, which will launch the second half of its debut season on April 4. Outlander made an immediate impact when it premiered last August, with the first eight episodes averaging 5.1 million viewers across platforms. Notably, Outlander has finally brought a large female audience to Starz, whose programs, including Black Sails, Magic City and Spartacus, have tended to skew male. Outlander's audience, meanwhile, is 59 percent women, compared to 38 percent for Black Sails and 45 percent for Power, and its last two episodes were the top-ranked cable programs of the week among women. Like Game of Thrones before it, Outlander proved that "if you can get in business on a great book series where you've got a presold audience and there are storylines that have been worked out by an author that have had the test not just of time but of an audience having to read and accept it, then that's a pretty good template for a television series," said Starz CEO Chris Albrecht. Outlander's success with women is just the latest good news for Starz, which has grown to 23.3 million subscribers and, according to SNL Kagan, leapfrogged Showtime to become the No. 2 premium network behind HBO. A rapt audience is 'the best marketing and promotional arm you... Continue reading at 'AdWeek'
[ AdWeek | 2015-03-30 00:00:00 UTC ]
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Apple has held talks with the organisers of the Women's Prize for Fiction with a view to... Continue reading at The Bookseller
[ The Bookseller | 2012-08-13 00:00:00 UTC ]
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Simon & Schuster's sales rose 3% year-on-year to $189m in the second quarter... Continue reading at The Bookseller
[ The Bookseller | 2012-08-03 00:00:00 UTC ]
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A ebook literary festival expecting up to 20,000 visitors ends early after only 100 show up. Continue reading at BBC World
[ BBC World | 2012-08-02 00:00:00 UTC ]
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Retailers have spoken of “dead” high streets in London as shoppers avoid the West End... Continue reading at The Bookseller
[ The Bookseller | 2012-07-31 00:00:00 UTC ]
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The new sponsor for the Women's Prize for Fiction, up-to-now sponsored by Orange, will be... Continue reading at The Bookseller
[ The Bookseller | 2012-07-24 00:00:00 UTC ]
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The final book in The Hunger Games trilogy is coming to the big-screen in two parts starting in 2014. Lionsgate Films announced today that The Hunger Games: Mockingjay, Part 1 will be released November 21, 2014, and The Hunger Games: Mockingjay, Part 2 will follow on November 20, 2015. The... Continue reading at Stuff
[ Stuff | 2012-07-11 00:00:00 UTC ]
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Thanks to the record-breaking popularity of E L James' Fifty Shades trilogy, printed book... Continue reading at The Bookseller
[ The Bookseller | 2012-07-03 00:00:00 UTC ]
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EL James has been revealed as Amazon.co.uk’s bestselling ebook author ever, with her debut... Continue reading at The Bookseller
[ The Bookseller | 2012-06-26 00:00:00 UTC ]
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Flipboard, the social newsreader with a stylish magazine-like design, has emerged from beta and is now available free for all Android devices, including the Kindle Fire (although it’s optimized for smartphones rather than tablets). Editor's Note: It's not compatible with my ASUS Transformer Pad... Continue reading at Betanews
[ Betanews | 2012-06-22 00:00:00 UTC ]
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It didn't land in the Marketplace yesterday as announced, but Amazon's Audible audio book app for Windows Phone 7.5 is now available for download. This Metro-fied version of the app is free to install (including some short samples to get you started), and signing in with your Amazon account lets... Continue reading at Engadget
[ Engadget | 2012-06-22 00:00:00 UTC ]
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I-Next of India has been designated the 2012 World Young Reader Newspaper of the Year in the annual Young Reader Prize competition from the World Association of Newspapers and News Publishers (WAN-IFRA), which awarded 21 prizes to newspapers and a pr ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-15 00:00:00 UTC ]
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The switchover to a new computer system at HarperCollins’ Glasgow distribution centres has... Continue reading at The Bookseller
[ The Bookseller | 2012-05-31 00:00:00 UTC ]
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In its interim statement for its fiscal half-year ending March 2012, enthusiast publisher Future plc is reporting a quickly growing digital operation. Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-24 00:00:00 UTC ]
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A petition calling on education secretary Michael Gove to prevent severe cutbacks to the... Continue reading at The Bookseller
[ The Bookseller | 2012-05-01 00:00:00 UTC ]
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Approximately a dozen women’s presses are actively publishing in the U.S. today, down from about 30 during the 1990s, when feminist publishing and bookselling were at their peak. There are, additionally, several women’s presses sporadically publishing, and a few others putting out regional... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-20 00:00:00 UTC ]
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Hearst Magazines UK has launched a quarterly magazine called Good Ideas, aimed at 35- to 50-year-old women. Continue reading at Media Week
[ Media Week | 2012-04-11 00:00:00 UTC ]
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Pottermore was due to go live in October, but it missed its launch. The is expected to open to the public early next month. Continue reading at PC World
[ PC World | 2012-03-27 00:00:00 UTC ]
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After lengthy beta testing, the Harry Potter website Pottermore will be open to the public starting in early April. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-03-09 00:00:00 UTC ]
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Cosmopolitan topped 115,000 digital subscribers last month, making it the first Hearst title to break 100,000 and perhaps marking renewed reason for hope among magazine publishers. Continue reading at Folio Magazine
[ Folio Magazine | 2012-03-08 00:00:00 UTC ]
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Historically slow to innovate their products and their editorial for the digital age, a trio of UK regional news publishers is this week taking its titles to iOS tablets and mobiles in their original form. Archant of the east of England is debutin ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-03-08 00:00:00 UTC ]
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