Game of Thrones isn't the only highly anticipated returning premium cable program based on a hugely popular book series with a rabid fan base. Starz has its own budding hit in Outlander, based on Diana Gabaldon's historical/fantasy/romance novels, which will launch the second half of its debut season on April 4. Outlander made an immediate impact when it premiered last August, with the first eight episodes averaging 5.1 million viewers across platforms. Notably, Outlander has finally brought a large female audience to Starz, whose programs, including Black Sails, Magic City and Spartacus, have tended to skew male. Outlander's audience, meanwhile, is 59 percent women, compared to 38 percent for Black Sails and 45 percent for Power, and its last two episodes were the top-ranked cable programs of the week among women. Like Game of Thrones before it, Outlander proved that "if you can get in business on a great book series where you've got a presold audience and there are storylines that have been worked out by an author that have had the test not just of time but of an audience having to read and accept it, then that's a pretty good template for a television series," said Starz CEO Chris Albrecht. Outlander's success with women is just the latest good news for Starz, which has grown to 23.3 million subscribers and, according to SNL Kagan, leapfrogged Showtime to become the No. 2 premium network behind HBO. A rapt audience is 'the best marketing and promotional arm you... Continue reading at 'AdWeek'
[ AdWeek | 2015-03-30 00:00:00 UTC ]
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A rough weekend for three of the NFL’s most celebrated old-school quarterbacks may have long-term implications for the league’s TV partners, as the loss of Ben Roethlisberger, Drew Brees and Eli Manning could cause a shakeup in the Nielsen ratings. No team poses more of a risk than the... Continue reading at Advertising Age
[ Advertising Age | 2019-09-18 21:56:19 UTC ]
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David Cameron marked publication day of his autobiography today with a flurry of high profile interviews as HarperCollins hails the success of his memoir. Continue reading at The Bookseller
[ The Bookseller | 2019-09-18 16:43:56 UTC ]
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Literary agents are gatekeepers of the publishing industry. Find women's fiction literary agents open to submissions in this post. List will be updated regularly. The post Women’s Fiction Literary Agents Open to Submissions by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2019-09-18 13:00:29 UTC ]
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What Is a Girl Worth? is rigorous and righteous and driven both by anger and remarkable grace. Continue reading at Slate
[ Slate | 2019-09-18 09:45:01 UTC ]
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In alternating chapters, the twin musicians look back at their tumultuous teen years. Continue reading at The Washington Post
[ The Washington Post | 2019-09-17 20:37:52 UTC ]
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Novelist’s return to the dystopia of Gilead sold more than 100,000 copies in hardback in its first week on sale in the UKA hardback copy of Margaret Atwood’s follow-up to The Handmaid’s Tale, The Testaments, was sold every four seconds in the UK last week, according to sales figures that show... Continue reading at The Guardian
[ The Guardian | 2019-09-17 14:57:57 UTC ]
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David Cameron’s memoir, For the Record, hit the headlines this weekend as the publicity campaign for the former prime minister’s book gets underway. Continue reading at The Bookseller
[ The Bookseller | 2019-09-16 03:37:49 UTC ]
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The distributor has had growth of 58% over the past three years, due in part to its ability to regain shelf space at major chains that had cut back on their book sections. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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Marie Claire is just the latest titan of women’s media to fall, following Lucky, More!, The Pool and Lenny Letter. Their absence will be keenly feltReaders of women’s magazines have had a rough few years. Every few months another titan falls and today we are mourning the UK print edition of... Continue reading at The Guardian
[ The Guardian | 2019-09-11 16:09:38 UTC ]
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The Booksellers Association (BA) has launched the last of three rounds of Diversity & Inclusiveness Grants for its members. Continue reading at The Bookseller
[ The Bookseller | 2019-09-09 16:43:33 UTC ]
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Forthcoming titles introduce key figures in the ongoing fight for voting rights, years before their intended readership can cast a ballot. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-06 04:00:00 UTC ]
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We need more women in tech, so when women in the field write about it, it's important to pay attention. Get insight from these books by women in tech. Continue reading at Book Riot
[ Book Riot | 2019-09-04 10:34:21 UTC ]
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For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief,... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
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Researchers have used machine-learning (a reading robot!) to read 3.5 million books published between 1900 and 2008, and tally all the adjectives used to describe men and women. Not surprisingly, women in books are beautiful and men are true-hearted! Yup, when positively described, women (or... Continue reading at Literrary Hub
[ Literrary Hub | 2019-08-28 13:30:07 UTC ]
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James O'Brien's How to Be Right (Virgin) has claimed the Amazon Charts Most Sold: Non-Fiction number one, ending the five-week run of Adam Kay's This is Going to Hurt (Picador). Continue reading at The Bookseller
[ The Bookseller | 2019-08-28 08:18:55 UTC ]
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Christian Product Expo, presented by the Munce Marketing Group and the Christian Retailer Association (CRA), brought nearly 800 bookstore owners and publishing representatives together in Murfreesboro, Tenn., from Aug. 25-27. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-28 04:00:00 UTC ]
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Rachel Monroe urges us to think more critically about the true-crime genre’s appeal. Continue reading at The Washington Post
[ The Washington Post | 2019-08-23 12:29:55 UTC ]
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Octopus imprint Hamlyn has bagged a book of anecdotes, laugh-out-loud moments and uplifting life lessons from ITV panel show “Loose Women”, marking its 20th anniversary. Continue reading at The Bookseller
[ The Bookseller | 2019-08-20 04:41:45 UTC ]
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Oneworld has scooped another novel from Women’s Prize-winner Tayari Jones, a "compelling story of two half-sisters bound by family secrets". Continue reading at The Bookseller
[ The Bookseller | 2019-08-18 12:05:38 UTC ]
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Black & White will publish Caitlin McBride's "intimate and inspirational" collection of stories from Irish women later this year. Continue reading at The Bookseller
[ The Bookseller | 2019-08-15 13:41:32 UTC ]
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