Game of Thrones isn't the only highly anticipated returning premium cable program based on a hugely popular book series with a rabid fan base. Starz has its own budding hit in Outlander, based on Diana Gabaldon's historical/fantasy/romance novels, which will launch the second half of its debut season on April 4. Outlander made an immediate impact when it premiered last August, with the first eight episodes averaging 5.1 million viewers across platforms. Notably, Outlander has finally brought a large female audience to Starz, whose programs, including Black Sails, Magic City and Spartacus, have tended to skew male. Outlander's audience, meanwhile, is 59 percent women, compared to 38 percent for Black Sails and 45 percent for Power, and its last two episodes were the top-ranked cable programs of the week among women. Like Game of Thrones before it, Outlander proved that "if you can get in business on a great book series where you've got a presold audience and there are storylines that have been worked out by an author that have had the test not just of time but of an audience having to read and accept it, then that's a pretty good template for a television series," said Starz CEO Chris Albrecht. Outlander's success with women is just the latest good news for Starz, which has grown to 23.3 million subscribers and, according to SNL Kagan, leapfrogged Showtime to become the No. 2 premium network behind HBO. A rapt audience is 'the best marketing and promotional arm you... Continue reading at 'AdWeek'
[ AdWeek | 2015-03-30 00:00:00 UTC ]
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The English version lands five years after the death of author Nabarun Bhattacharya. Continue reading at The Washington Post
[ The Washington Post | 2019-07-22 17:03:01 UTC ]
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A bookseller commemorates the 50th anniversary of the Apollo moon landing by… building a giant space shuttle with egg cartons. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-22 12:00:31 UTC ]
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Piatkus has signed a “landmark” book from Dr Amishi Jha on the science of attention and how it shapes our lives. Continue reading at The Bookseller
[ The Bookseller | 2019-07-19 17:05:07 UTC ]
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Book Reviews Amy Lantrip Photo by Ethan Chiang / Flickr Contemporary Taiwanese Women Writers: An Anthology (Cambria Press, 2018) is a collection of short stories in translation featuring contemporary Taiwanese authors.[i] This compilation is diverse... Continue reading at World Literature Today
[ World Literature Today | 2019-07-18 14:13:08 UTC ]
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This excerpt-sampler of work from the anthology ‘Drawing Power: Women's Stories of Sexual Violence, Harassment, and Survival’ Edited by Diane Noomin, includes three stories by artists who survived sexual assault: Lee Mars’ “Got Over It,” Carol Lay’s “A Sampler of Misdeeds,” and Ajuan Mance’s... Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-16 04:00:00 UTC ]
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The Spanish philosopher and poet George Santayana once said, “Those who cannot remember the past are condemned to repeat it.” As a genre, historical fiction allows us to shuttle back in time to stand in the shoes, clogs, chopines, and go-go boots of people—real and imagined—to consider the... Continue reading at Electric Literature
[ Electric Literature | 2019-07-15 11:00:13 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today Procter & Gamble’s Secret deodorant brand, an official sponsor of U.S.... Continue reading at Advertising Age
[ Advertising Age | 2019-07-15 10:00:00 UTC ]
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David Walliams has narrated the audiobook of The Curse of the School Rabbit (HarperCollins), written and illustrated by Judith Kerr. Continue reading at The Bookseller
[ The Bookseller | 2019-07-10 12:22:15 UTC ]
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As an American-born literature scholar and writer who became a permanent resident of Canada last year, I’ve spent a lot of time recently wondering how to differentiate between American literature and Canadian literature. Growing up in the 1980s, I saw these two nations as not just contiguous but... Continue reading at Electric Literature
[ Electric Literature | 2019-07-10 11:00:48 UTC ]
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Ann Cleeves and Michael Fuller are among the writers on this year's Killer Women Festival of Crime Writing and Drama line-up, as the event moves to a new date. Continue reading at The Bookseller
[ The Bookseller | 2019-07-09 04:18:54 UTC ]
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The inaugural Comedy Women in Print awards (CWIP) will be sponsored by gin brand, The King of Soho. Continue reading at The Bookseller
[ The Bookseller | 2019-07-08 13:30:40 UTC ]
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The second international event in the PublisHer series featured performance, discussion, and networking at the International Publishers Association's 'Africa Rising' seminar in Nairobi. The post ‘Women at the Forefront’: Three Interviews From PublisHer at Nairobi appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-07-08 05:30:55 UTC ]
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The prolonged uncertainty over the shape and timeline of Brexit has led to delayed investment decisions from publishers which will affect industry growth further down the line, Publishers Association president Peter Phillips has said. Continue reading at The Bookseller
[ The Bookseller | 2019-07-07 12:51:47 UTC ]
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Tochi Onyebuchi’s young adult books, the duology Beasts Made of Night and Crown of Thunder, are fantasy novels with a Nigeria-influenced setting. His upcoming War Girls is set in a post-nuclear, post-climate change Nigeria of 2172. Riot Baby, his first novel for adults (also forthcoming), is a... Continue reading at Electric Literature
[ Electric Literature | 2019-07-04 11:00:10 UTC ]
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Works of prose fiction with quirky fun plots and manga-style illustrations, Japanese light Novels are attracting a growing audience of fans in North America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-03 04:00:00 UTC ]
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For real this time, folks. Yes, more than three years after New Line dashed the hopes of millions by trying and failing to adapt Gaiman’s insanely popular horror fantasy comic book series for the big screen, Netlix has inked a massive financial deal with Warner Bros. Television to adapt... Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-01 19:56:50 UTC ]
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The 2019 FIFA Women’s World Cup has been putting up big numbers for Fox Sports, and if the United States squad can get past England in Tuesday’s semifinal match, advertisers are all but assured that a massive audience will tune in for the July 7 final. According to Nielsen live-same-day data,... Continue reading at Advertising Age
[ Advertising Age | 2019-07-01 17:19:54 UTC ]
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This guide, from the women behind theSkimm, is what you’d expect: A chatty collection of information and advice. Continue reading at The Washington Post
[ The Washington Post | 2019-06-24 14:44:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today: Cannes Lions is finished for another year and most of the industry is... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 10:25:28 UTC ]
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Trapeze has signed an empowering call to arms from journalist and author Rebecca Reid about how women need to assert themselves in day-to-day life. Continue reading at The Bookseller
[ The Bookseller | 2019-06-23 20:57:27 UTC ]
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