The Breakout Hit Outlander Is Finally Attracting Women to Starz

Game of Thrones isn't the only highly anticipated returning premium cable program based on a hugely popular book series with a rabid fan base. Starz has its own budding hit in Outlander, based on Diana Gabaldon's historical/fantasy/romance novels, which will launch the second half of its debut season on April 4. Outlander made an immediate impact when it premiered last August, with the first eight episodes averaging 5.1 million viewers across platforms. Notably, Outlander has finally brought a large female audience to Starz, whose programs, including Black Sails, Magic City and Spartacus, have tended to skew male. Outlander's audience, meanwhile, is 59 percent women, compared to 38 percent for Black Sails and 45 percent for Power, and its last two episodes were the top-ranked cable programs of the week among women. Like Game of Thrones before it, Outlander proved that "if you can get in business on a great book series where you've got a presold audience and there are storylines that have been worked out by an author that have had the test not just of time but of an audience having to read and accept it, then that's a pretty good template for a television series," said Starz CEO Chris Albrecht. Outlander's success with women is just the latest good news for Starz, which has grown to 23.3 million subscribers and, according to SNL Kagan, leapfrogged Showtime to become the No. 2 premium network behind HBO.  A rapt audience is 'the best marketing and promotional arm you... Continue reading at 'AdWeek'

[ AdWeek | 2015-03-30 00:00:00 UTC ]
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Tom Penn, publishing director at Penguin Press, has acquired Rebel Citizen: A History of Black Women Living, Loving and Resisting by feminist historian Jade Bentil. Continue reading at The Bookseller

[ The Bookseller | 2019-10-20 15:48:26 UTC ]
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Kate Braverman, Who Wrote of Women on the Margins, Dies at 70

Her novels, short stories and poetry were dense with lush and spellbinding imagery. As a teacher, one former student said, “She lived and died by the word.” Continue reading at The New York Times

[ The New York Times | 2019-10-18 22:39:19 UTC ]
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In praise of the older women who shaped American history

Gail Collins tells the stories of those who made their mark in middle age and beyond. Continue reading at The Washington Post

[ The Washington Post | 2019-10-18 13:47:38 UTC ]
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Publishing Perspectives Talks: Executive Women on Pay and Bias in the Book Business

Amid what Amazon Publishing's Mikyla Bruder describes as 'the unconscious bias you're confronted with every day,' panelists call for equal pay for women. The post Publishing Perspectives Talks: Executive Women on Pay and Bias in the Book Business appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-10-18 04:27:59 UTC ]
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To Sell More Books, S&S Hits the Road

The S&S Selects PrePub Tour sends authors of books due out next season from Simon & Schuster’s five adult imprints across the country to schmooze with literary tastemakers around the country. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-18 04:00:00 UTC ]
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Magic mushrooms: Long’s fungi-fuelled hit

After the shock death of her husband, Long Litt Woon tried numerous activities to help her deal with her grief. But it wasn’t until she found fellowship in the Norwegian Mycological Association that she found peace. Continue reading at The Bookseller

[ The Bookseller | 2019-10-16 21:05:50 UTC ]
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Feminist Writing by Women from around the World, by Olivia McCourry

Lit Lists Olivia McCourry Asja BakićMarsTranslated by Jennifer Zoble Feminist Press, 2019 With imaginative and striking prose, Bosnian author Asja Bakić’s debut story collection, Mars, tells a tale of a series of different universes. Each realist tale... Continue reading at World Literature Today

[ World Literature Today | 2019-10-16 13:12:17 UTC ]
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[ The Bookseller | 2019-10-15 23:44:22 UTC ]
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High five collaborative novel is a hit for six

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[ The Bookseller | 2019-10-15 17:22:25 UTC ]
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Record-breaking year for Women in Translation award longlist

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[ The Bookseller | 2019-10-09 10:26:23 UTC ]
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Biblioasis's 'Ducks' is an Unexpected Hit

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[ Publishers Weekly | 2019-10-07 04:00:00 UTC ]
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M. Night Shyamalan's 'Servant' series hits Apple TV+ on November 28th

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[ Engadget | 2019-10-04 08:15:00 UTC ]
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Bleacher Report now has three hit animation series

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Rewriting the historical epic: African women writers go big

Petina Gappah’s “Out of Darkness, Shining Light” is the latest example of a new generation of African novelists reinventing historical fiction. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2019-10-03 17:21:24 UTC ]
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Rewriting the historical epic: African women writers go big

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[ The Christian Science Monitor | 2019-10-03 17:21:00 UTC ]
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Rewriting the historical epic: African women writers go big

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[ The Christian Science Monitor | 2019-10-03 17:21:00 UTC ]
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[ The Bookseller | 2019-10-03 03:33:27 UTC ]
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At Final SCIBA, Booksellers Imagine “One California”

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[ Publishers Weekly | 2019-09-30 04:00:00 UTC ]
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[ The Washington Post | 2019-09-27 02:23:01 UTC ]
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Super Thursday release for final volume of Moore's Thatcher biography

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[ The Bookseller | 2019-09-25 10:44:22 UTC ]
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