The Breakout Hit Outlander Is Finally Attracting Women to Starz

Game of Thrones isn't the only highly anticipated returning premium cable program based on a hugely popular book series with a rabid fan base. Starz has its own budding hit in Outlander, based on Diana Gabaldon's historical/fantasy/romance novels, which will launch the second half of its debut season on April 4. Outlander made an immediate impact when it premiered last August, with the first eight episodes averaging 5.1 million viewers across platforms. Notably, Outlander has finally brought a large female audience to Starz, whose programs, including Black Sails, Magic City and Spartacus, have tended to skew male. Outlander's audience, meanwhile, is 59 percent women, compared to 38 percent for Black Sails and 45 percent for Power, and its last two episodes were the top-ranked cable programs of the week among women. Like Game of Thrones before it, Outlander proved that "if you can get in business on a great book series where you've got a presold audience and there are storylines that have been worked out by an author that have had the test not just of time but of an audience having to read and accept it, then that's a pretty good template for a television series," said Starz CEO Chris Albrecht. Outlander's success with women is just the latest good news for Starz, which has grown to 23.3 million subscribers and, according to SNL Kagan, leapfrogged Showtime to become the No. 2 premium network behind HBO.  A rapt audience is 'the best marketing and promotional arm you... Continue reading at 'AdWeek'

[ AdWeek | 2015-03-30 00:00:00 UTC ]
News tagged with: #similar results #core group #powerful tool

Other Publishing stories related to: 'The Breakout Hit Outlander Is Finally Attracting Women to Starz'

Carty-Williams, Stibbe and O'Leary make Comedy Women in Print Prize longlist

Candice Carty-Williams, Nina Stibbe and Beth O'Leary are among the authors longlisted for this year's Comedy Women in Print Prize. Continue reading at The Bookseller

[ The Bookseller | 2020-04-19 22:33:02 UTC ]
More news stories like this | News stories tagged with: #candice carty-williams #nina stibbe #authors longlisted #comedy women #print prize

Helpless women? Not these slave owners

Stephanie E. Jones-Rogers, winner of the Times Book Prize in history, spent a decade on "They Were Her Property," about women slave owners. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-04-17 15:26:32 UTC ]
More news stories like this | News stories tagged with: #times book

Bloomsbury to issue shares and cut costs, anticipating sales hit

Bloomsbury is issuing new shares and implementing a raft of cash-saving measures to counter the impact of recent retail closures on its business, which in a "prudent downside scenario" the company estimated could see print revenues fall as much as 75%.  Continue reading at The Bookseller

[ The Bookseller | 2020-04-17 01:14:48 UTC ]
More news stories like this | News stories tagged with: #cut costs #bloomsbury

Taylor & Francis owner Informa issues shares as coronavirus hits business

Taylor & Francis owner Informa has launched an issue of shares worth 19.9% of its existing capital as the coronavirus pandemic hits its events business. Continue reading at The Bookseller

[ The Bookseller | 2020-04-15 15:21:35 UTC ]
More news stories like this | News stories tagged with: #existing capital #events business

Alternate Histories and Silenced Women: Sue Monk Kidd on Her New Novel The Book of Longing

In this episode, New York Times bestselling author Sue Monk Kidd discusses her upcoming novel The Book of Longings, which is from the point of view of Ana, the wife of Jesus. Kidd talks to Fiction/Non/Fiction podcast co-hosts V.V. Ganeshananthan and Whitney Terrell about how alternate histories... Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-09 17:30:46 UTC ]
More news stories like this | News stories tagged with: #whitney terrell #bestselling author

Women Warriors for Social Justice

The books include extraordinary stories by and about radical women who considered themselves to be links in the chain in the battle for social justice. Continue reading at Book Riot

[ Book Riot | 2020-04-09 10:37:30 UTC ]
More news stories like this | News stories tagged with: #social justice #radical women #books include

‘Hood Feminism’ makes a convincing — and urgent — case about how race and class divide women

Mikki Kendall’s bracing collection explores raging disparities and the limits of a movement Continue reading at The Washington Post

[ The Washington Post | 2020-04-08 18:00:00 UTC ]
More news stories like this |

6 of the Best Audiobooks by Canadian Women Authors

We're giving away a $250 gift card to Barnes and Noble. To enter, just sign up for our Giveaways newsletter ... Continue reading at Book Riot

[ Book Riot | 2020-04-07 10:32:14 UTC ]
More news stories like this |

New Works by Writers with Disabilities Hit Publisher Lists

For the first time, a spate of new and forthcoming titles written by people with disabilities across the United States suggests that the publishing industry may finally be amplifying their voices and stories. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry

In Mexico, PRHGE Prioritizes Digital as Coronavirus Hits

Penguin Random House Grupo Editorial Mexico has shifted to teleworking and added new digital workflows, and is offering online classes prioritizing the sales of e-books, much for the first time. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin random house

The 2020 International Booker Prize Shortlist is mostly women (again).

Today, the Booker Prize committee announced the shortlist for this year’s International Booker Prize—awarded annually to the best book written in any language, translated into English, and published in the UK or Ireland. The prize, £50,000, will be split evenly between author and translator of... Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-02 13:21:22 UTC ]
More news stories like this | News stories tagged with: #split evenly #winning book #book written

After Third Ruling, Is GSU E-Reserves Case Finally Nearing Conclusion?

On March 2, Judge Orinda Evans delivered her third ruling in the long-running copyright case over college course readings, and recent filings suggest the biggest issue that remains is who will pay the bills for the last 12 years of litigation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-30 04:00:00 UTC ]
More news stories like this |

Are women's book festivals part of the problem?

The moment they hit the press, the reviews for The Mirror And The Light were glowing. A “shoo-in for the Booker Prize” said the Guardian. “A masterpiece of historical fiction” according to the Independent. “Does it merit another Booker?” asks the Evening Standard, before concluding “yes it... Continue reading at The Bookseller

[ The Bookseller | 2020-03-27 10:51:38 UTC ]
More news stories like this | News stories tagged with: #booker prize #historical fiction #evening standard #sunday times

Finally working on that novel as you self-isolate? You're not alone

There’s been a rapid rise in submissions from would-be authors since the coronavirus outbreak. If you’re dusting off your manuscript, here are some things to keep in mindIf you’re one of those people who always said they would write a novel if only they had the time: this is your moment. As more... Continue reading at The Guardian

[ The Guardian | 2020-03-26 16:00:31 UTC ]
More news stories like this | News stories tagged with: #coronavirus outbreak #rapid rise #hear back #publishing industry

6 Debut Fantasy Novels Starring Black Women

I often talk about how I created A Phoenix First Must Burn, my anthology of fantasy stories by black women authors, for my younger self, a girl who loved fantasy and science fiction and so desperately wanted to see herself in those worlds. It’s a strange experience to create the thing you wanted... Continue reading at Electric Literature

[ Electric Literature | 2020-03-25 11:00:00 UTC ]
More news stories like this | News stories tagged with: #desperately wanted #fantasy stories #electric literature #science fiction #anthology

Women's Prize for Fiction awards ceremony postponed to September

The Women's Prize for Fiction award ceremony has been postponed until September because of the coronavirus pandemic. Continue reading at The Bookseller

[ The Bookseller | 2020-03-25 08:46:16 UTC ]
More news stories like this | News stories tagged with: #coronavirus pandemic

Shipping Delays Hit Books, Other Products, at Amazon

The surge at Amazon for such items as household staples and health and medical goods has resulted in extended shipping times for other products, including books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #household staples #including books

Emily St. John Mandel’s ‘Station Eleven’ was a huge hit. Now she’s back with a different apocalypse.

“The Glass Hotel” is inspired by Bernie Madoff’s Ponzi scheme, so the real pathogen this time is deceit. Continue reading at The Washington Post

[ The Washington Post | 2020-03-23 18:17:00 UTC ]
More news stories like this | News stories tagged with: #emily st #john mandel #station eleven #huge hit #glass hotel

Trade trio launches £10,000 crowdfunder for booksellers hit by Covid-19 crisis

Three members of the trade have launched a £10,000 crowdfunder raising money for hardship grants to help booksellers hit by the coronavirus crisis. Continue reading at The Bookseller

[ The Bookseller | 2020-03-23 07:43:54 UTC ]
More news stories like this | News stories tagged with: #booksellers hit #covid-19 crisis #hardship grants #coronavirus crisis

Pearson warns Covid-19 will hit profits and pauses share buyback

Pearson has warned its profits will be hit, and paused its share buyback, after the Covid-19 pandemic closed testing centres and saw US state assessments postponed or waived.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-22 23:25:19 UTC ]
More news stories like this | News stories tagged with: #pearson