The Breakout Hit Outlander Is Finally Attracting Women to Starz

Game of Thrones isn't the only highly anticipated returning premium cable program based on a hugely popular book series with a rabid fan base. Starz has its own budding hit in Outlander, based on Diana Gabaldon's historical/fantasy/romance novels, which will launch the second half of its debut season on April 4. Outlander made an immediate impact when it premiered last August, with the first eight episodes averaging 5.1 million viewers across platforms. Notably, Outlander has finally brought a large female audience to Starz, whose programs, including Black Sails, Magic City and Spartacus, have tended to skew male. Outlander's audience, meanwhile, is 59 percent women, compared to 38 percent for Black Sails and 45 percent for Power, and its last two episodes were the top-ranked cable programs of the week among women. Like Game of Thrones before it, Outlander proved that "if you can get in business on a great book series where you've got a presold audience and there are storylines that have been worked out by an author that have had the test not just of time but of an audience having to read and accept it, then that's a pretty good template for a television series," said Starz CEO Chris Albrecht. Outlander's success with women is just the latest good news for Starz, which has grown to 23.3 million subscribers and, according to SNL Kagan, leapfrogged Showtime to become the No. 2 premium network behind HBO.  A rapt audience is 'the best marketing and promotional arm you... Continue reading at 'AdWeek'

[ AdWeek | 2015-03-30 00:00:00 UTC ]
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Pandemic losses hit Scholastic despite good trade sales

Scholastic has reported a 10% revenue drop for the fiscal year to end May 2020, to $1.49bn, with an overall loss of $88.5m, after Covid-19 battered its fourth quarter. Continue reading at The Bookseller

[ The Bookseller | 2020-07-24 06:25:19 UTC ]
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Academic lists likely to be hardest hit by pandemic, new report finds

A report by consultancy Maverick Publishing Specialists says academic presses will be hit hard by falls in university revenue, while trade firms also face challenges in moving to a more agile, digital business model.  Continue reading at The Bookseller

[ The Bookseller | 2020-07-24 00:40:12 UTC ]
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Book sales hit record highs in 2019, but publishers ‘now need help’

Figures for last year show sales of £6.3bn, up 20% on 2015, but the Publishers Association says sector needs government support to weather coronavirusBook sales in the UK hit record levels in 2019, driven by a surge in audiobook and nonfiction titles, according to new figures released as... Continue reading at The Guardian

[ The Guardian | 2020-07-21 23:01:08 UTC ]
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Women's Prize launches crowdfunder for inspiration journal

The Women’s Prize for Fiction is launching a crowdfunding campaign with publisher Unbound, in honour of its 25th anniversary, to create The Women’s Prize for Fiction Journal: Celebrating 25 years of #ReadingWomen. Continue reading at The Bookseller

[ The Bookseller | 2020-07-21 05:08:34 UTC ]
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Constable claims self-publishing success Why Women Are Blamed for Everything

Constable is publishing a book this summer exploring the reasons why women are blamed for male violence. Continue reading at The Bookseller

[ The Bookseller | 2020-07-20 01:16:35 UTC ]
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2019 North American Comics Sales Hit Record $1.21 Billion

Combined sales of graphic novels and periodical comics in the U.S. and Canada hit their highest point yet in 2019, according to a joint estimate produced by trade news sites ICv2 and Comichron. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-13 04:00:00 UTC ]
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Digital Bestseller Lists: the Witherspoon effect hits charts

Claire McGowan’s The Other Wife returns to the Bookstat top spot, with the Northern Irish author’s latest continuing a great run, having spent three solid months in the top 10 and earning four (non-consecutive) pole positions. Continue reading at The Bookseller

[ The Bookseller | 2020-07-03 09:18:39 UTC ]
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Royal Birmingham Conservatoire partners with Women Poets' Prize

The Royal Birmingham Conservatoire has partnered with the Women Poets' Prize for the 2020 award, as it launches its second year in action.  Continue reading at The Bookseller

[ The Bookseller | 2020-07-02 02:25:17 UTC ]
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Egmont scoops picture book of Roberts' hit pandemic poem

Egmont has snapped up a picture book of "The Great Realisation", Tomos Roberts' poem in response to Covid-19 that has been viewed more than 60 million times since it was posted online in April. Continue reading at The Bookseller

[ The Bookseller | 2020-06-29 12:53:30 UTC ]
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“The greatest sci-fi work of all time,” Foundation, finally has a YouTube trailer.

Isaac Asimov’s Foundation trilogy has long been one of the great unadaptable science fiction works (read more on that here, along with a catalogue of Asimov’s awful serial harassment of women), but after 50 years, it has finally made it to screens. Starring noted tall man, Lee Pace (along with... Continue reading at Literrary Hub

[ Literrary Hub | 2020-06-23 14:28:10 UTC ]
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3 Great Memoirs Written (and Narrated) by Queer Women

Celebrate Pride Month and queer voices by reading these three captivating audiobook memoirs written and narrated by queer women. Continue reading at Book Riot

[ Book Riot | 2020-06-22 10:36:19 UTC ]
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Women's Prize Trust launches writers' development programme

The Women's Prize Trust is launching Discoveries, a writers’ development programme offering aspiring female writers of all ages and backgrounds "encouragement and support" at the beginning of their creative journeys. Continue reading at The Bookseller

[ The Bookseller | 2020-06-18 07:15:38 UTC ]
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‘Valley of the Dolls’ may be the best bad movie — and novel. A new book explores Jacqueline Susann’s cult hit.

Stephen Rebello’s “Dolls! Dolls! Dolls!” is a more than just a gossipy look at the making of the film everyone loves to hate. Continue reading at The Washington Post

[ The Washington Post | 2020-06-12 12:12:21 UTC ]
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CUP's online coronavirus essays prove a hit with readers

Cambridge University Press has revealed that its collection of online essays about coronavirus, Cambridge Reflections: Covid-19, has attracted 44,000 visitors in the month since it launched. Continue reading at The Bookseller

[ The Bookseller | 2020-06-11 09:01:30 UTC ]
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Daniel Radcliffe rebukes J.K. Rowling’s latest tweets about trans women

After the author’s widely criticized round of gender identity tweets over the weekend, the actor spoke up on behalf of transgender women. The creator of Harry Potter seems to have lost Harry Potter himself, as Daniel Radcliffe comes to the defense of trans women in the wake of J.K. Rowling’s... Continue reading at Fast Company

[ Fast Company | 2020-06-09 10:00:07 UTC ]
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Connie Schultz’s ‘The Daughters of Erietown’ captures four generations of women in a hardscrabble Ohio town

This quiet, Anne Tyler-esque novel is a reminder that gentler times were not always gentle, that life is filled with hardship even without existential threats. Continue reading at The Washington Post

[ The Washington Post | 2020-06-08 12:00:00 UTC ]
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Most authors' incomes taking a hit, SoA's second poll suggests

The proportion of authors reporting a drop in income since the coronavirus pandemic began has increased, with almost 60% now seeing a decline in their income following the outbreak according to the Society of Author's latest poll, up over a third from a month ago.  Continue reading at The Bookseller

[ The Bookseller | 2020-06-04 06:12:06 UTC ]
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Bloomsbury has transformed 'surprisingly well' despite severity of pandemic hit, says Newton

Bloomsbury chief executive Nigel Newton has said the beginning of the pandemic had a severely negative impact on Bloomsbury's sales, but that overall the company had "transformed surprisingly well". Continue reading at The Bookseller

[ The Bookseller | 2020-06-02 01:56:06 UTC ]
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