The Breakout Hit Outlander Is Finally Attracting Women to Starz

Game of Thrones isn't the only highly anticipated returning premium cable program based on a hugely popular book series with a rabid fan base. Starz has its own budding hit in Outlander, based on Diana Gabaldon's historical/fantasy/romance novels, which will launch the second half of its debut season on April 4. Outlander made an immediate impact when it premiered last August, with the first eight episodes averaging 5.1 million viewers across platforms. Notably, Outlander has finally brought a large female audience to Starz, whose programs, including Black Sails, Magic City and Spartacus, have tended to skew male. Outlander's audience, meanwhile, is 59 percent women, compared to 38 percent for Black Sails and 45 percent for Power, and its last two episodes were the top-ranked cable programs of the week among women. Like Game of Thrones before it, Outlander proved that "if you can get in business on a great book series where you've got a presold audience and there are storylines that have been worked out by an author that have had the test not just of time but of an audience having to read and accept it, then that's a pretty good template for a television series," said Starz CEO Chris Albrecht. Outlander's success with women is just the latest good news for Starz, which has grown to 23.3 million subscribers and, according to SNL Kagan, leapfrogged Showtime to become the No. 2 premium network behind HBO.  A rapt audience is 'the best marketing and promotional arm you... Continue reading at 'AdWeek'

[ AdWeek | 2015-03-30 00:00:00 UTC ]
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News Corp Carnage: Fine Print Reveals Even Greater Hit to Local Journalism

Of the 112 printed newspapers shut down by News Corp this week, 76 will survive as digital-only publications but the Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-05-29 21:38:27 UTC ]
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News Corp carnage: fine print reveals even greater hit to local journalism | The Weekly Beast

Suburban and regional papers won’t have standalone websites. Plus: ABC reposts tweet after backlashOf the 112 printed newspapers shut down by News Corp this week, 76 will survive as digital-only publications but the devil is in the detail.The suburban and regional papers – such as the Inner West... Continue reading at The Guardian

[ The Guardian | 2020-05-29 01:07:11 UTC ]
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The Crisis Below the Surface: How the Pandemic Weighs on Women in Publishing

Recently, a colleague experienced an irksome response from a coworker when she could not meet with him at short notice. She felt frustrated that he seemed to show little compassion or understanding when she’s currently balancing a full-time job and homeschooling two young children. She’s not... Continue reading at Publishing Executive

[ Publishing Executive | 2020-05-27 12:00:06 UTC ]
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University Presses must 'be part of solution' for Covid-hit institutions

University Presses need to make sure their institution's senior management teams think of them as part of the solution to the challenges of the coronavirus pandemic, a University Press Redux Online webinar heard last week. Continue reading at The Bookseller

[ The Bookseller | 2020-05-25 18:15:39 UTC ]
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Future of Q magazine in doubt as coronavirus crisis hits media

Bauer reviews portfolio of UK titles as pandemic accelerates fall in print advertisingCoronavirus – latest updatesSee all our coronavirus coverageThe music monthly Q is one of 10 magazines that could disappear from newsagents’ shelves as one of the UK’s biggest publishers considers the future of... Continue reading at The Guardian

[ The Guardian | 2020-05-18 19:16:59 UTC ]
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NLT and Lancome launch women's audiobook club

The National Literacy Trust has partnered with cosmetics company Lancôme to launch an audiobook club for young women. Continue reading at The Bookseller

[ The Bookseller | 2020-05-18 13:24:10 UTC ]
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All-women shortlist for 2020's Goldsboro Books Glass Bell Award

Women writers exclusively make up the latest Goldsboro Books Glass Bell Award shortlist, with titles competing including Bernardine Evaristo's Booker-winning Girl, Woman, Other (Hamish Hamilton) and Oyinkan Braithwaite’s darkly comic debut My Sister, the Serial Killer (Atlantic Books). Continue reading at The Bookseller

[ The Bookseller | 2020-05-10 20:21:27 UTC ]
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Sleight of Hand: On Meena Kandasamy’s “When I Hit You” and “Exquisite Cadavers”

THE UK PAPERBACK cover of Meena Kandasamy’s When I Hit You shouts out with a chorus of one-word reviews: “Scorching” (The Observer), “Searing” (The Financial Times), “Explosive” (the Guardian) and “Shattering” (The Daily Telegraph). My experience of reading it was that I often realized I had... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2020-05-06 12:30:45 UTC ]
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First Quarter Industry Report: The Coronavirus Hits China’s Publishing

A first assessment of the Chinese market, January to March, shows physical bookstore sales plunging 60+ percent, printing stalled, supply chain disrupted. The post First Quarter Industry Report: The Coronavirus Hits China’s Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-05-05 03:15:53 UTC ]
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Virago acquires historian Virginia Nicholson's Undressing Women

Virago has acquired Undressing Women from historian Virginia Nicholson, exploring 100 years of women's lives in British history through fashion and beauty. Continue reading at The Bookseller

[ The Bookseller | 2020-05-04 00:00:02 UTC ]
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Joe Biden finally addresses Tara Reade’s assault claim

In late March, Ryan Grim, of The Intercept, published a story on Tara Reade, a former staffer in Joe Biden’s Senate office. She was one of several women who had come forward to say that Biden, now the presumptive Democratic nominee, had, in past encounters, touched them inappropriately. Grim... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-05-01 12:33:41 UTC ]
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Bertelsmann reports first quarter decline of 2.7% as Covid-19 hits business

Penguin Random House owner Bertelsmann has reported a first quarter revenue decline of 2.7% in what it said was a “satisfactory” performance given the challenge of Covid-19. Continue reading at The Bookseller

[ The Bookseller | 2020-04-29 16:46:13 UTC ]
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20 brand-new books hitting shelves today.

The days in quarantine would all blend together if it weren’t for Tuesday, which is the day new books hit the (now metaphorical) shelves. Here are a few of the titles dropping today. You can get them from your local indie and/or Bookshop (which, by the way, has now raised over one million... Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-28 13:57:38 UTC ]
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7 of the Best Audiobooks by Muslim Women Writers

Ramadan Mubarak to all who celebrate! In honor of this special holiday, here are some excellent books written by Muslim women authors! Continue reading at Book Riot

[ Book Riot | 2020-04-28 10:31:23 UTC ]
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For codependents — yes, many of us are women — a book that feels like a powerful strike back

“Good Morning, Destroyer of Men’s Souls,” by Nina Renata Aron is both harrowing and essential. Continue reading at The Washington Post

[ The Washington Post | 2020-04-22 15:00:00 UTC ]
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Here’s the shortlist for the Women’s Prize for Fiction.

The Women’s Prize for Fiction (formerly the Orange Prize) shortlist has just been announced with a special video announcement on Twitter. The Women’s Prize is presented annually to a female author for the best original full-length novel written in English and published in the United Kingdom the... Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-21 18:34:56 UTC ]
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Untitled launches online journal after lockdown hits salon event

Under-represented writers' platform Untitled is launching an online journal of pieces on the pandemic after its first salon of 2020 was cancelled due to the lockdown. Continue reading at The Bookseller

[ The Bookseller | 2020-04-21 17:23:31 UTC ]
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Beauty, at what price? ‘If I Had Your Face’ explores women’s lives amid unnatural expectations.

Set in contemporary South Korea, Frances Cha’s new novel is an astute tale of four resilient women. Continue reading at The Washington Post

[ The Washington Post | 2020-04-21 14:13:00 UTC ]
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5 Audiobook Memoirs and Essay Collections Written by Bi+ Women of Color

Learn more about the lives and thoughts of these authors with these nonfiction audiobooks by bi+ women of color, including memoirs and essay collections. Continue reading at Book Riot

[ Book Riot | 2020-04-21 10:31:22 UTC ]
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Evaristo and Mantel make 2020's Women's Prize shortlist

Bernardine Evaristo's Booker-winning novel, Girl, Woman, Other (Hamish Hamilton) and Hilary Mantel's final novel in the Thomas Cromwell trilogy, The Mirror & The Light (Fourth Estate), have been shortlisted for 2020's £30,000 Women's Prize for Fiction.  Continue reading at The Bookseller

[ The Bookseller | 2020-04-21 03:11:14 UTC ]
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