The Breakout Hit Outlander Is Finally Attracting Women to Starz

Game of Thrones isn't the only highly anticipated returning premium cable program based on a hugely popular book series with a rabid fan base. Starz has its own budding hit in Outlander, based on Diana Gabaldon's historical/fantasy/romance novels, which will launch the second half of its debut season on April 4. Outlander made an immediate impact when it premiered last August, with the first eight episodes averaging 5.1 million viewers across platforms. Notably, Outlander has finally brought a large female audience to Starz, whose programs, including Black Sails, Magic City and Spartacus, have tended to skew male. Outlander's audience, meanwhile, is 59 percent women, compared to 38 percent for Black Sails and 45 percent for Power, and its last two episodes were the top-ranked cable programs of the week among women. Like Game of Thrones before it, Outlander proved that "if you can get in business on a great book series where you've got a presold audience and there are storylines that have been worked out by an author that have had the test not just of time but of an audience having to read and accept it, then that's a pretty good template for a television series," said Starz CEO Chris Albrecht. Outlander's success with women is just the latest good news for Starz, which has grown to 23.3 million subscribers and, according to SNL Kagan, leapfrogged Showtime to become the No. 2 premium network behind HBO.  A rapt audience is 'the best marketing and promotional arm you... Continue reading at 'AdWeek'

[ AdWeek | 2015-03-30 00:00:00 UTC ]
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OUP completes Zola's Les Rougon-Macquart series with final release

Oxford University Press is publishing a new translation of Émile Zola’s Doctor Pascal, marking the first time that the English translation of his complete 20-book Les Rougon-Macquart series has been in print under one publisher. Continue reading at The Bookseller

[ The Bookseller | 2020-08-13 10:21:05 UTC ]
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Cengage takes 17% revenue hit in first quarter

Cengage's revenues fell 17% year on year in the first quarter of its fiscal year (to end June 2020), to a total of $191m, as the Covid-19 pandemic hit. Continue reading at The Bookseller

[ The Bookseller | 2020-08-13 04:17:15 UTC ]
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The Delicate Balancing Act of Black Women’s Memoir

As Crown Publishing predicted, readers eagerly anticipated Michelle Obama’s Becoming. Autobiography and memoir are best selling categories because virtually everyone enjoys learning about the private life of public figures. In this case, many were curious about the woman who seemed to rise above... Continue reading at Electric Literature

[ Electric Literature | 2020-08-12 11:00:00 UTC ]
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Women's Prize sponsor Baileys launches free Reclaim Her Name series

In collaboration with the Women's Prize for Fiction, sponsor Baileys is re-releasing free e-books of classic works using the real names of female writers who originally published under male pseudonyms. Continue reading at The Bookseller

[ The Bookseller | 2020-08-12 02:14:44 UTC ]
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Dan Snow sells History Hit network to Little Dot Studios

Podcast and video business with more than 100,000 subscribers sold to All3Media-owned firmBroadcaster Dan Snow has sold his Netflix-style streaming service and popular podcast business to Little Dot Studios, the digital content firm owned by Fleabag and 1917 producer All3Media.Snow, a favourite... Continue reading at The Guardian

[ The Guardian | 2020-08-11 11:47:47 UTC ]
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In the Gendered Economy, Women Are Perpetual Debtors

Nora Caplan-Bricker writes about “Entitled: How Male Privilege Hurts Women,” the latest book by the philosopher Kate Manne, which explores what male entitlement costs women and non-binary people. Continue reading at New Yorker

[ New Yorker | 2020-08-10 21:10:38 UTC ]
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SoA launches fundraising drive as money for Covid-hit writers runs low

The Society of Authors is launching a fundraising drive to help top up its Authors’ Contingency Fund, ensuring it can continue to offer hardship grants to authors as the effects of the health crisis continue to be felt.  Continue reading at The Bookseller

[ The Bookseller | 2020-08-09 17:04:03 UTC ]
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Evening Standard to cut 115 jobs as Covid-19 hits advertising

Print edition of London paper will remain but focus will shift to digital and mobile platformsCoronavirus – latest updatesSee all our coronavirus coverageThe Evening Standard is to cut 115 jobs, a third of its staff, as the London freesheet seeks a dramatic reduction in costs to survive the... Continue reading at The Guardian

[ The Guardian | 2020-08-07 10:58:35 UTC ]
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In ‘Luster,’ Young Black Women Feel Uneasy in a White American Home

Raven Leilani’s debut novel follows an interracial, intergenerational affair as it leads to an unusual redefinition of family. Continue reading at The New York Times

[ The New York Times | 2020-08-06 09:00:04 UTC ]
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Sales at HMH Took Big Hit in Q2

A 38% plunge in sales in its education group in the second quarter of 2020 led to an overall decline of 35.5% in sales at Houghton Mifflin Harcourt compared to a year ago. Costs cuts limited the impact of the sales drop on the publisher's bottom line. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-06 04:00:00 UTC ]
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W H Smith to cut up to 1,500 jobs in restructure after Covid-19 hits business

W H Smith has announced plans for a major restructure which could see around 1,500 roles made redundant across the business. Continue reading at The Bookseller

[ The Bookseller | 2020-08-05 02:02:59 UTC ]
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Bookstat chart: Her Final Words shouts loud from the top

Brianna Labuskes' Her Final Words (Thomas & Mercer) has ended the three-week run of Ian Rankin's In a House of Lies (Orion) at the top of the Bookstat chart, as Kindle Unlimited titles flock into the top 10. Continue reading at The Bookseller

[ The Bookseller | 2020-08-04 04:21:26 UTC ]
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Chatto signs Invisible Women follow-up from Caroline Criado Perez

Chatto & Windus has signed activist and author Caroline Criado Perez's follow-up to the award-winning bestseller Invisible Women (also Chatto). Continue reading at The Bookseller

[ The Bookseller | 2020-08-03 04:14:52 UTC ]
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Canada: White Pine Options Kids Can Press’ YA Book on Women Politicians

Taking a look at 19 internationally prominent women in political leadership, the nonfiction YA title 'In Good Hands' is to be made into a television series. The post Canada: White Pine Options Kids Can Press’ YA Book on Women Politicians appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-31 17:13:55 UTC ]
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US and Canadian agents hit out at LBF refunds

Two associations of American and Canadian agents are the latest organisations to hit out at the London Book Fair over its refund policy following this year's cancelled event. Continue reading at The Bookseller

[ The Bookseller | 2020-07-30 21:17:31 UTC ]
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CUP scores slim revenue rise despite Covid-19 hit

Cambridge University Press saw sales at £336m in the year to end April 2020, a rise of 2.8% (2% at constant currency). However operating profits fell 3.3% to £23.6m, compared to £24.4m in 2019. CUP said it had seen "strong" growth during the first 11 months of the year, before disruption to... Continue reading at The Bookseller

[ The Bookseller | 2020-07-30 15:46:19 UTC ]
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Hachette UK makes Times list of top employers for women

Hachette UK has been selected as one of the Times Top 50 Employers for Women 2020, while its Gender Balance Network has won Employee Network Group of the Year (Private Sector) at the Employers Network for Equality & Inclusion (ENEI) Awards 2020. Continue reading at The Bookseller

[ The Bookseller | 2020-07-29 15:13:59 UTC ]
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Amazon Charts: In a House of Lies hits the roof for a third week

Ian Rankin's In a House of Lies (Orion) has claimed the Amazon Charts' Most-Sold: Fiction number one spot for a third week, as Mary L Trump's Too Much and Never Enough (S&S) holds the Most-Sold: Non-Fiction top spot. Continue reading at The Bookseller

[ The Bookseller | 2020-07-29 08:22:22 UTC ]
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Harry and Meghan biography hits Amazon number one on pre-orders

Finding Freedom (HQ), the new book about Meghan Markle and Prince Harry, has hit number one on Amazon based on pre-orders alone following a weekend of headlines about its contents. Continue reading at The Bookseller

[ The Bookseller | 2020-07-27 07:39:44 UTC ]
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Pandemic losses hit Scholastic despite good trade sales

Scholastic has reported a 10% revenue drop for the fiscal year to end May 2020, to $1.49bn, with an overall loss of $88.5m, after Covid-19 battered its fourth quarter. Continue reading at The Bookseller

[ The Bookseller | 2020-07-24 06:25:19 UTC ]
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