Game of Thrones isn't the only highly anticipated returning premium cable program based on a hugely popular book series with a rabid fan base. Starz has its own budding hit in Outlander, based on Diana Gabaldon's historical/fantasy/romance novels, which will launch the second half of its debut season on April 4. Outlander made an immediate impact when it premiered last August, with the first eight episodes averaging 5.1 million viewers across platforms. Notably, Outlander has finally brought a large female audience to Starz, whose programs, including Black Sails, Magic City and Spartacus, have tended to skew male. Outlander's audience, meanwhile, is 59 percent women, compared to 38 percent for Black Sails and 45 percent for Power, and its last two episodes were the top-ranked cable programs of the week among women. Like Game of Thrones before it, Outlander proved that "if you can get in business on a great book series where you've got a presold audience and there are storylines that have been worked out by an author that have had the test not just of time but of an audience having to read and accept it, then that's a pretty good template for a television series," said Starz CEO Chris Albrecht. Outlander's success with women is just the latest good news for Starz, which has grown to 23.3 million subscribers and, according to SNL Kagan, leapfrogged Showtime to become the No. 2 premium network behind HBO. A rapt audience is 'the best marketing and promotional arm you... Continue reading at 'AdWeek'
[ AdWeek | 2015-03-30 00:00:00 UTC ]
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Tevis wrote science fiction greats like “The Man Who Fell to Earth” and the overlooked “Mockingbird.” Also, “The Hustler.” Continue reading at The Washington Post
[ The Washington Post | 2021-02-03 17:15:28 UTC ]
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Publishers say there has long been demand for titles on women’s empowerment, but #MeToo and other social justice movements have created a sense of urgency around these books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-29 05:00:00 UTC ]
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White Rabbit publisher Lee Brackstone has acquired world rights to two new books by Dylan Jones, through Jonny Geller at the Curtis Brown Group. Continue reading at The Bookseller
[ The Bookseller | 2021-01-25 10:46:54 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.Cannes, contingent Cannes Lions announced its 2021 jury presidents—57% of... Continue reading at Advertising Age
[ Advertising Age | 2021-01-22 11:00:00 UTC ]
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The head of Facebook in Australia has urged the government to make changes to laws designed to force digital platforms to pay media companies for content. Continue reading at Stuff
[ Stuff | 2021-01-20 18:52:54 UTC ]
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The “Bridgerton” boom in the Bookstat chart has continued, with the second title in Julia Quinn’s Regency-set romance series, The Viscount Who Loved Me (Avon), leapfrogging its predecessor to claim the number one for the week ending 16th January. Continue reading at The Bookseller
[ The Bookseller | 2021-01-20 16:52:52 UTC ]
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Debut novelists performed solidly last year, despite widespread fears that they would lose out to more established authors due to 2020's pandemic-hit publishing schedules. Continue reading at The Bookseller
[ The Bookseller | 2021-01-14 13:16:53 UTC ]
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The law firm that successfully sued Apple and five major publishers for colluding to fix e-book prices in 2011 has filed a class action against Amazon, accusing the company of colluding with the Big Five publishers to eliminate price competition from the e-book market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-14 05:00:00 UTC ]
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Explore the myriad powerful stories through visual storytelling and these graphic memoirs and true stories by women, including The Best We Could Do: An Illustrated Memoir by Thi Bui. Continue reading at Book Riot
[ Book Riot | 2021-01-13 11:38:00 UTC ]
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Barr’s new book weaves history and personal experience to argue that the patriarchal concept “Biblical Womanhood” has left a trail of sin and destruction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-13 05:00:00 UTC ]
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The German book market ended 2020 down by 2.3% across all channels in value and 5.3% in volume. Continue reading at The Bookseller
[ The Bookseller | 2021-01-10 21:35:43 UTC ]
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Transworld has bought She’s In CTRL, a book "about women, tech and daring to dream" by Dr Anne-Marie Imafidon, a leading advocate for girls going into STEM careers as the founder of social enterprise Stemettes. Continue reading at The Bookseller
[ The Bookseller | 2021-01-10 19:45:10 UTC ]
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Bestselling novelist Lisa See brings'The Island of Sea Women' to the L.A. Times Book Club Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-01-08 15:00:51 UTC ]
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France's bricks-and-mortar booksellers have reported a year-on-year fall in sales of only 3.3% in 2020, despite a total of three months closure across two lockdowns, in response to the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2021-01-06 14:21:18 UTC ]
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Blackwell's is the latest bookseller to announce it has closed its stores during the new lockdown and will not be offering click and collect, with the exception of its Oxford branch. Continue reading at The Bookseller
[ The Bookseller | 2021-01-06 09:24:14 UTC ]
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Waterstones and Blackwell's have both reported good sales for December with books by Charlie Mackesy and Maggie O'Farrell among those proving huge hits. Continue reading at The Bookseller
[ The Bookseller | 2021-01-05 19:30:23 UTC ]
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Richard Osman's The Thursday Murder Club (Viking) has notched up a second consecutive week in the UK Official Top 50 number one spot, with 72,913 copies sold. Continue reading at The Bookseller
[ The Bookseller | 2020-12-29 16:01:10 UTC ]
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Kim Cattrall has rounded off the second series of the "Women's Prize Podcast", picking books by Toni Morrison and Margaret Atwood among her top titles. Continue reading at The Bookseller
[ The Bookseller | 2020-12-22 18:58:43 UTC ]
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Book club and literary community Rebel Women Lit aims to ‘showcase the amazing range’ of Caribbean literature with the newly launched Caribbean Readers' Awards. The post In Jamaica, Rebel Women Lit Launches the Caribbean Readers’ Awards appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-12-18 19:25:33 UTC ]
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A non-fiction work about fungi and books with local interest are among the top-selling titles for indies ahead of Christmas, The Bookseller has been told. Continue reading at The Bookseller
[ The Bookseller | 2020-12-17 16:31:47 UTC ]
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