The Breakout Hit Outlander Is Finally Attracting Women to Starz

Game of Thrones isn't the only highly anticipated returning premium cable program based on a hugely popular book series with a rabid fan base. Starz has its own budding hit in Outlander, based on Diana Gabaldon's historical/fantasy/romance novels, which will launch the second half of its debut season on April 4. Outlander made an immediate impact when it premiered last August, with the first eight episodes averaging 5.1 million viewers across platforms. Notably, Outlander has finally brought a large female audience to Starz, whose programs, including Black Sails, Magic City and Spartacus, have tended to skew male. Outlander's audience, meanwhile, is 59 percent women, compared to 38 percent for Black Sails and 45 percent for Power, and its last two episodes were the top-ranked cable programs of the week among women. Like Game of Thrones before it, Outlander proved that "if you can get in business on a great book series where you've got a presold audience and there are storylines that have been worked out by an author that have had the test not just of time but of an audience having to read and accept it, then that's a pretty good template for a television series," said Starz CEO Chris Albrecht. Outlander's success with women is just the latest good news for Starz, which has grown to 23.3 million subscribers and, according to SNL Kagan, leapfrogged Showtime to become the No. 2 premium network behind HBO.  A rapt audience is 'the best marketing and promotional arm you... Continue reading at 'AdWeek'

[ AdWeek | 2015-03-30 00:00:00 UTC ]
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Hitting the Books: A look at the 1920s airship that nearly made it to the North Pole

During the Roaring '20s just about everybody was convinced that dirigibles were not just the future of luxury travel but that these lumbering airships could also serve as platforms for scientific exploration and adventure. Why slog through malaria-infested jungles, parched deserts and frozen... Continue reading at Engadget

[ Engadget | 2021-09-18 15:30:21 UTC ]
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2021 Top Women in Media Awards Luncheon

The women spearheading the progression of the publishing industry will be recognized at the Top Women in Media Awards Celebration on September 30, 2021 in New York City. Join your industry peers, the Folio: and AdMonsters Team, and a few surprise guests to celebrate the honorees and all of their... Continue reading at Folio Magazine

[ Folio Magazine | 2021-09-10 21:00:13 UTC ]
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2021 Top Women in Media Awards Luncheon

The women spearheading the progression of the publishing industry will be recognized at the Top Women in Media Awards Celebration on September 30, The post 2021 Top Women in Media Awards Luncheon appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2021-09-10 21:00:13 UTC ]
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‘We Wrote in Symbols’ is a groundbreaking collection of Arab women writing about love and lust

Edited by Palestinian British writer Selma Dabbagh, this compilation brings together 101 works from more than 70 female writers. Continue reading at The Washington Post

[ The Washington Post | 2021-09-10 13:00:00 UTC ]
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Liane Moriarty writes women’s fiction. Have a problem with that? She doesn’t.

With her new book ‘Apples Never Fall’ and another TV adaptation with Nicole Kidman, Liane Moriarty doesn’t care how you categorize her books. Continue reading at The Washington Post

[ The Washington Post | 2021-09-10 11:00:00 UTC ]
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Audible to sponsor Women's Prize Discoveries programme

Audible has been named the sponsor of the Women's Prize for Fiction Discoveries programme in a three-year deal. Continue reading at The Bookseller

[ The Bookseller | 2021-09-07 09:47:19 UTC ]
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Hitting the Books: What exactly did Jodi Foster hear in 'Contact'?

Art may imitate life but it rarely does so with realistic fidelity. As Naomi Pequette, Space Science Programs Specialist at the Denver Museum of Nature and Science, argues in her essay "The Sounds of Contact" as part of The Science if Sci-Fi Cinema: Essays on the Art and Principles of Ten Films,... Continue reading at Engadget

[ Engadget | 2021-09-04 15:30:43 UTC ]
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Booksellers Hit the Books

A newly launched professional bookseller certification program aims to boost indie bookselling skills. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-03 04:00:00 UTC ]
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Reading Women Discusses Books on Incarceration

In this week’s episode, Kendra and Jaclyn discuss books around the theme of incarceration. From the episode: Kendra: My first pick is From the Desk of Zooey Washington by Janae Marks. It’s titled The Faraway Truth in the UK. This was one of our recent Patreon Book Club picks, and we had a great... Continue reading at Literrary Hub

[ Literrary Hub | 2021-09-01 08:48:56 UTC ]
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White Rabbit scores 'stellar' collection on pioneering women in music

White Rabbit has acquired This Woman’s Work: Essays on Music, an essay collection edited by founding member of band Sonic Youth Kim Gordon, and former music journalist Sinéad Gleeson. Continue reading at The Bookseller

[ The Bookseller | 2021-08-26 12:37:21 UTC ]
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Chinese education changes could hit ELT divisions at UK publishers

China has announced a series of reforms for private education companies, which could impact English Language Teaching (ELT) divisions at UK publishers.  Continue reading at The Bookseller

[ The Bookseller | 2021-08-25 16:50:15 UTC ]
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10 New Books Written and Translated by Women

For Women in Translation month, we’ve curated a reading list of novels and short story collections written and translated by women. Exploring everything from gender biases and millennial burnout in the Japanese workplace to a toxic relationship in Iceland, these stories expand our perspectives... Continue reading at Electric Literature

[ Electric Literature | 2021-08-25 11:00:00 UTC ]
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Pat Barker’s ‘The Women of Troy’ continues her brilliant reassessment of the Trojan War

The follow-up to “The Silence of the Girls” follows Briseis after the death of Achilles. Continue reading at The Washington Post

[ The Washington Post | 2021-08-24 13:00:00 UTC ]
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Pinter & Martin acquires birthing guide for Black women

Independent publisher Pinter & Martin has snapped up Kimberly Seals Allers' "positive, empowering" birthing guide for Black mothers. Continue reading at The Bookseller

[ The Bookseller | 2021-08-24 08:31:58 UTC ]
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Hitting the Books: How Tesla engineers solved the problem of exploding EV batteries

Between CEO Elon Musk's often erratic antics, strident competition from existing industry titans, and a public that is still not fully sold on the idea of traveling via electrical charge, Tesla's road to prominence has not been a smooth one. But facing a federal investigation into its driver... Continue reading at Engadget

[ Engadget | 2021-08-21 15:00:52 UTC ]
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Column: Why Billie Jean King finally took control of her own story

As she releases her memoir "All In," tennis icon Billie Jean King discusses her career, her causes and "living truthfully." Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-08-17 13:00:35 UTC ]
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Hitting the Books: How a radio telescope cost this West Virginia town its modernity

Deep in the heart of Appalachia, modern science and America's bucolic past meet at a unique crossroad of scientific discovery and luddite lifestyles. The Quiet Zone, by journalist Stephen Kurczy, is the story of a sleepy small town that hosts the Green Bank radio telescope. But the presence of... Continue reading at Engadget

[ Engadget | 2021-08-14 15:30:30 UTC ]
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7 U.S. Libraries and Collections Named After Trailblazing Women

Most libraries are named after men, but here are 7 U.S. libraries and collections named after women that are worth celebrating. Continue reading at Book Riot

[ Book Riot | 2021-08-09 10:32:00 UTC ]
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Women's Prize for Fiction launches initiative for writers under 35

The Women’s Prize for Fiction is partnering with Good Housekeeping magazine to launch a new initiative celebrating writers of fiction aged 35 and under. Continue reading at The Bookseller

[ The Bookseller | 2021-08-06 23:54:31 UTC ]
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Indie bookshop celebrating women's writing opens in Edinburgh

An independent bookshop spotlighting women’s writing is opening in Edinburgh today (6th August), inspired by a successful book club.  Continue reading at The Bookseller

[ The Bookseller | 2021-08-06 19:47:21 UTC ]
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