The Breakout Hit Outlander Is Finally Attracting Women to Starz

Game of Thrones isn't the only highly anticipated returning premium cable program based on a hugely popular book series with a rabid fan base. Starz has its own budding hit in Outlander, based on Diana Gabaldon's historical/fantasy/romance novels, which will launch the second half of its debut season on April 4. Outlander made an immediate impact when it premiered last August, with the first eight episodes averaging 5.1 million viewers across platforms. Notably, Outlander has finally brought a large female audience to Starz, whose programs, including Black Sails, Magic City and Spartacus, have tended to skew male. Outlander's audience, meanwhile, is 59 percent women, compared to 38 percent for Black Sails and 45 percent for Power, and its last two episodes were the top-ranked cable programs of the week among women. Like Game of Thrones before it, Outlander proved that "if you can get in business on a great book series where you've got a presold audience and there are storylines that have been worked out by an author that have had the test not just of time but of an audience having to read and accept it, then that's a pretty good template for a television series," said Starz CEO Chris Albrecht. Outlander's success with women is just the latest good news for Starz, which has grown to 23.3 million subscribers and, according to SNL Kagan, leapfrogged Showtime to become the No. 2 premium network behind HBO.  A rapt audience is 'the best marketing and promotional arm you... Continue reading at 'AdWeek'

[ AdWeek | 2015-03-30 00:00:00 UTC ]
News tagged with: #similar results #core group #powerful tool

Other Publishing stories related to: 'The Breakout Hit Outlander Is Finally Attracting Women to Starz'

Panel Mania: The Keeper: Soccer, Me, and the Law That Changed Women's Lives by Kelcey Ervick

Kelcey Ervick’s ‘The Keeper’ is a graphic memoir about her love of soccer as well as a lively celebration of girl athletes and the role of sports and Title IX legislation in transforming the lives of American girls and women for the better. An eight-page excerpt. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #kelcey ervick #eight-page excerpt #graphic memoir

Hitting the Books: What the wearables of tomorrow might look like

Apple's Watch Ultra, with its 2000-nit digital display and GPS capabilities, is a far cry from its Revolutionary War-era self-winding forebears. What sorts of wondrous body-mounted technologies might we see another hundred years hence? In his new book, The Skeptic's Guide to the Future, Dr.... Continue reading at Engadget

[ Engadget | 2022-10-01 14:30:47 UTC ]
More news stories like this | News stories tagged with: #fifty years #dinner party #automatically adjust #good reminder #brain-machine interface #science fiction

Hitting the Books: What if 'Up' but pigeons?

We all have those thoughts, the ones that come to us in the small hours of the night. Who am I? Why are we here? What if my cellphone ran on vacuum tubes instead? Randall Munroe has the answer to, well, only one of those questions, but also the answers to a whole bunch of others collected... Continue reading at Engadget

[ Engadget | 2022-09-18 15:00:37 UTC ]
More news stories like this | News stories tagged with: #penguin random house

10 Fantasy Book Series For FINAL FANTASY Fans

Read these fantasy book series for FINAL FANTASY fans and enjoy a great narrative while giving your eyes a break from screen time. Continue reading at Book Riot

[ Book Riot | 2022-09-16 10:36:00 UTC ]
More news stories like this | News stories tagged with: #screen time #book series

Anne Heche was working on another memoir before she died. It hits shelves next year

Anne Heche died in August of injuries she sustained from a fiery car crash. She published her first memoir, "Call Me Crazy," in 2001. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-09-15 21:01:10 UTC ]
More news stories like this | News stories tagged with: #hits shelves #memoir

Why Is Boys Love Manga So Popular Among Women?

Boys' Love is a subgenera of manga that is particularly popular among women, but why is that? One writer explores. Continue reading at Book Riot

[ Book Riot | 2022-09-14 10:35:00 UTC ]
More news stories like this | News stories tagged with: #writer explores #manga

Amazon’s upgrades to its entry-level Kindle should finally silence critics

Last year, Amazon spiffed up the Kindle Paperwhite, infusing its mid-tier e-reader with an array of premium hardware upgrades. The tweaks were enough to push the humbler entry-level Kindle firmly out of the spotlight given its inferior screen, lower number of front light LEDs, and lack of... Continue reading at PC World

[ PC World | 2022-09-13 13:00:00 UTC ]
More news stories like this | News stories tagged with: #unicorn valley #one-year subscription #offers thousands #young readers #parental controls #consumer electronics #kindle

The women in ‘Killers of a Certain Age’ are no coastal grandmothers

In Deanna Raybourn’s thriller “Killers of a Certain Age” four assassins on the brink of retirement get a chance to show their stuff one more time Continue reading at The Washington Post

[ The Washington Post | 2022-09-13 12:00:30 UTC ]
More news stories like this |

In ‘The Godmother,’ mafia women are just as fearsome as the men

Barbie Latza Nadeau's book spotlights Assunta “Pupetta” Maresca, who was 18 and pregnant when she shot and killed the man who had ordered her husband’s murder. Continue reading at The Washington Post

[ The Washington Post | 2022-09-09 12:00:00 UTC ]
More news stories like this |

Hitting the Books: Newfangled oceanographers helped win WWII using marine science

Lethal Tides tells the story of pioneering oceanic researcher Mary Sears and her leading role in creating one of the most important intelligence gathering operations of World War II. Languishing in academic obscurity and roundly ignored by her male colleagues, Sears is selected for command by... Continue reading at Engadget

[ Engadget | 2022-09-04 15:00:53 UTC ]
More news stories like this | News stories tagged with: #harpercollins

A Former Nickelodeon Star’s Memoir Has Become the Summer’s Big Hit Book. It’s Very Clear Why.

I’m Glad My Mom Died details the abuse the iCarly actor suffered as a child star. Continue reading at Slate

[ Slate | 2022-08-18 20:31:47 UTC ]
More news stories like this | News stories tagged with: #child star #memoir

Chlöe Sevigny and Naomi Watts to star in Feud as “Capote’s women.”

In what feels like a truly inspired bit of casting, Chlöe Sevigny and Naomi Watts will star in the second installment of the FX anthology series, Feud, as “Capote’s women.” More specifically, the pair will play C.Z. Guest (Sevigny) and Babe Paley (Watts), New York socialites who featured... Continue reading at Literrary Hub

[ Literrary Hub | 2022-08-17 17:48:18 UTC ]
More news stories like this | News stories tagged with: #anthology

After Roe v. Wade Reversal, Readers Flock to Publications Aimed at Women

The surge of readers has buoyed a part of the digital media world that has gradually declined in recent years. Continue reading at The New York Times

[ The New York Times | 2022-08-14 09:00:18 UTC ]
More news stories like this | News stories tagged with: #readers flock #digital media

An inclusive look at women’s history, beyond White activists

Historian Elisabeth Griffith includes divisions alongside victories in this rich, intersectional account of the struggle for equality. Continue reading at The Washington Post

[ The Washington Post | 2022-08-12 10:00:50 UTC ]
More news stories like this | News stories tagged with: #white activists

July Religion Bestsellers: ‘Positive Thinking’ Hits #2; Debby Giusti’s Debut

Norman Vincent Peale, known as the father of positive thinking, takes #2 in Religion Nonfiction with his 60-year-old mega-bestseller, ‘The Power of Positive Thinking;’ Debby Giusti debuts at #2 on our Religion Fiction bestsellers list with her new Christian romance, ‘Soldier Protector.’ Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-10 04:00:00 UTC ]
More news stories like this | News stories tagged with: #positive thinking #hits #2 #takes #2 #religion nonfiction #christian romance

Undisputed “World’s Greatest Author” finally lands Big 5 publishing deal.

Yes, it’s Tingle Time. One of my all-time favorite literary personalities, the greatest self-published author to ever live, Chuck Tingle, has signed a two-novel deal with Tor’s Nightfire imprint. Per the Publishers Marketplace announcement, the first book, Camp Damascus, is about “a group of... Continue reading at Literrary Hub

[ Literrary Hub | 2022-07-29 15:04:14 UTC ]
More news stories like this | News stories tagged with: #self-published author

In Final Briefs, DOJ, PRH Flesh Out Arguments Ahead of Trial

Attorneys for both parties filed a host of final briefs on July 22, including their individual pre-trial statements and briefs on a handful of lingering (but potentially significant) evidentiary question likely to be settled early this week. Oral arguments in the case are set to begin on August 1. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #final briefs #oral arguments

HarperCollins Union Workers Hit the Picket Line

Roughly 100 unionized HarperCollins workers began picketing the publisher's New York headquarters this morning as part of a one-day strike in their fight for a new contract. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #picket line #york headquarters #one-day strike #harpercollins

Giving Black women in pop music their due: Q&A with author of ‘Shine Bright’

Journalist and super fan Danyel Smith champions the role of Black women in pop music in “Shine Bright,” which combines memoir with music history. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2022-07-18 19:10:00 UTC ]
More news stories like this | News stories tagged with: #pop music #shine bright #black women #music history #memoir

More Layoffs Hit Oni-Lion Forge

Less than a month after the publisher and v-p of creative and business development were laid off at the comics publisher, a new round of dismissals hit the company last week, casting uncertainty over its future. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #comics publisher #business development