The Breakout Hit Outlander Is Finally Attracting Women to Starz

Game of Thrones isn't the only highly anticipated returning premium cable program based on a hugely popular book series with a rabid fan base. Starz has its own budding hit in Outlander, based on Diana Gabaldon's historical/fantasy/romance novels, which will launch the second half of its debut season on April 4. Outlander made an immediate impact when it premiered last August, with the first eight episodes averaging 5.1 million viewers across platforms. Notably, Outlander has finally brought a large female audience to Starz, whose programs, including Black Sails, Magic City and Spartacus, have tended to skew male. Outlander's audience, meanwhile, is 59 percent women, compared to 38 percent for Black Sails and 45 percent for Power, and its last two episodes were the top-ranked cable programs of the week among women. Like Game of Thrones before it, Outlander proved that "if you can get in business on a great book series where you've got a presold audience and there are storylines that have been worked out by an author that have had the test not just of time but of an audience having to read and accept it, then that's a pretty good template for a television series," said Starz CEO Chris Albrecht. Outlander's success with women is just the latest good news for Starz, which has grown to 23.3 million subscribers and, according to SNL Kagan, leapfrogged Showtime to become the No. 2 premium network behind HBO.  A rapt audience is 'the best marketing and promotional arm you... Continue reading at 'AdWeek'

[ AdWeek | 2015-03-30 00:00:00 UTC ]
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Read Marilynne Robinson’s 1988 review of Raymond Carver’s final collection.

Raymond Carver, one of the most beloved and influential short story writers in the history of American fiction, was born eighty-five years ago today. Below is a New York Times review of Carver’s final story collection, Where I’m Calling From, written by future Pulitzer Prize (and Orange Prize,... Continue reading at Literrary Hub

[ Literrary Hub | 2023-05-25 17:31:12 UTC ]
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Hitting the Books: The abrupt and ignoble downfall of Sam Bankman-Fried

Seemingly overnight, Sam Bankman-Fried, the founder of FTX, went from cryptocurrency wunderkind to wanted for questioning by the FBI. After years of unfettered success, the walls of SBF's blockchain empire came crumbling down around him as his tricky financial feats failed and his generalized... Continue reading at Engadget

[ Engadget | 2023-05-14 14:30:33 UTC ]
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Illustrated children’s biography of King Charles hits No 1 on UK book chart

Maria Isabel Sánchez Vegara’s book, illustrated by Matt Hunt, is the first of the Little People, Big Dreams series to top the standingsA children’s biography of King Charles III has topped the UK book chart before the coronation on 6 May.Maria Isabel Sánchez Vegara’s King Charles is part of the... Continue reading at The Guardian

[ The Guardian | 2023-05-05 09:57:25 UTC ]
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Three debut novels compete among Women’s prize for fiction shortlist

First-time novelists are joined by two former winners on the diverse list, as the six ‘ambitious and hard-hitting’ contenders are revealed• ‘We were blown away’: how we chose the Women’s prize shortlistThree debut novels will compete against books by two former winners for this year’s Women’s... Continue reading at The Guardian

[ The Guardian | 2023-04-26 06:30:01 UTC ]
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‘It was utterly wild’: the story of a 1970s erotic magazine for women

New podcast Stiffed investigates the forgotten story of Viva, a progressive magazine for women that featured Anna Wintour on staffBack in the mid-aughts, right before the internet made Play-Doh spaghetti of the magazine industry, Jennifer Romolini was an editor at Lucky, a Conde Nast property... Continue reading at The Guardian

[ The Guardian | 2023-04-03 18:24:51 UTC ]
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Hitting the Books: Sputnik's radio tech launched a revolution in bird migration research

"Birds fly South for the winter and North for the summer," has historically proven to be only slightly less reliable a maxim than the sun always rising in the East and setting in the West. Humanity has been fascinated by the comings and goings of our avian neighbors for millennia, but the why's... Continue reading at Engadget

[ Engadget | 2023-04-02 14:30:53 UTC ]
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Gal-Dem, magazine for women and non-binary people of colour, to fold

Staff statement blames closure after eight years on financial challenge of running independent media outletThe magazine gal-dem, an online and print publication for women and non-binary people of colour, is to fold after eight years.In a public statement shared on Friday, staff at gal-dem said:... Continue reading at The Guardian

[ The Guardian | 2023-03-31 12:59:18 UTC ]
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20 new paperbacks hitting shelves this April.

As April rolls around and scattered showers might keep us indoors (or nudge us to a sheltered spot outdoors), it’s a great time to revisit the books we had been meaning to read. Whether you choose to read indoors or out—and I support both—a list of some intriguing books that will be released in... Continue reading at Literrary Hub

[ Literrary Hub | 2023-03-31 11:47:44 UTC ]
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Is Gillian Anderson’s New Anthology of Women’s Sexual Fantasies Too Restrictive?

As if starring in three seasons of Sex Education wasn’t enough, Gillian Anderson’s embarking on a brand new project set to get our pulses racing. At Bloomsbury, Anderson is leading an update of Nancy Friday’s My Secret Garden, a groundbreaking 1973 book that collected anonymous sexual fantasies.... Continue reading at Literrary Hub

[ Literrary Hub | 2023-03-16 08:54:18 UTC ]
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By Attracting National Budgets, Texas Monthly Grows Ad Revenue 31%

Publisher Texas Monthly, which marked its 50th anniversary last month, grew its overall revenue by 39% in 2022, an uptick the privately owned media company attributed to its expanded number of advertising channels and an ongoing effort to cultivate new sources of revenue. The publisher increased... Continue reading at AdWeek

[ AdWeek | 2023-03-13 10:21:33 UTC ]
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Hitting the Books: How 20th century science unmade Newton's universe

Science is the reason you aren't reading this by firelight nestled cozily under a rock somewhere however, its practice significantly predates its formalization by Galileo in the 16th century. Among its earliest adherents — even before pioneering efforts of Aristotle — was Animaxander, the Greek... Continue reading at Engadget

[ Engadget | 2023-03-12 14:30:52 UTC ]
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Women’s health needs advocates against misinformation, says ob-gyn and author

Ob-gyn and best-selling author Dr. Jen Gunter is advocating for women's health education. She spoke to CBC's Michelle Eliot about how women can navigate health information online. Continue reading at CBC

[ CBC | 2023-03-08 22:24:00 UTC ]
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International Women’s Day: PublisHer’s Bologna Stand

The new PublisHer pavilion at Bologna International Book Fair co-hosts an International Women's Day breakfast with Kids Can Press. The post International Women’s Day: PublisHer’s Bologna Stand appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-03-08 06:52:38 UTC ]
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Women Now Publishing More Books Than Men — And It’s Helping Sales

According to data, women are now publishing more books than men are, and it's affecting the publishing world in a big way. Continue reading at Book Riot

[ Book Riot | 2023-03-07 17:36:00 UTC ]
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Hitting the Books: Could we zap our brains into leading healthier lives?

Deep Brain Stimulation therapies have proven an invaluable treatment option for patients suffering from otherwise debilitating diseases like Parkinson's. However, it — and its sibling tech, brain computer interfaces — currently suffer a critical shortcoming: the electrodes that convert electron... Continue reading at Engadget

[ Engadget | 2023-03-04 15:30:03 UTC ]
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Tracey Rose Peyton: Exploring Six Stories of Motherhood for Enslaved Women

Tracey Rose Peyton is the guest. She is the author of the debut novel Night Wherever We Go, available from Ecco Books. Subscribe and download the episode, wherever you get your podcasts!  From the episode: Brad Listi: This book really brought into focus for me the awful risks and costs of... Continue reading at Literrary Hub

[ Literrary Hub | 2023-03-03 09:53:42 UTC ]
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New Publisher Sibylline Press Celebrates Women Authors Over 50

Distributed to the trade by Publishers Group West, the publisher will release six new books this fall, and plans to publish twelve books a year starting in 2024. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-22 05:00:00 UTC ]
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Hitting the Books: Meet the man who helped Microsoft break into the entertainment business

Some of us are destined to lead successful lives thanks to the circumstances of our birth. Some of us, like attorney Bruce Jackson, are destined to lead such lives in spite them. Raised in New York's Amsterdam housing projects and subjected to the daily brutalities of growing up a black man in... Continue reading at Engadget

[ Engadget | 2023-02-19 15:30:33 UTC ]
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Nicola Sturgeon’s memoirs attract fevered speculation from publishers

The departing Scottish first minister has already said she plans to write about her time in office, and publishers are showing keen interestPublishers will be clamouring to buy a memoir by Nicola Sturgeon, with any deal expected to involve a six-figure advance, literary agents have... Continue reading at The Guardian

[ The Guardian | 2023-02-18 08:00:35 UTC ]
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Women still vastly underrepresented in Australian media, report says

Study from Women in Media finds men still dominate newsrooms and gender parity will not be achieved for at least a decadeFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastWomen in media are still vastly... Continue reading at The Guardian

[ The Guardian | 2023-02-13 01:49:08 UTC ]
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