The Breakout Hit Outlander Is Finally Attracting Women to Starz

Game of Thrones isn't the only highly anticipated returning premium cable program based on a hugely popular book series with a rabid fan base. Starz has its own budding hit in Outlander, based on Diana Gabaldon's historical/fantasy/romance novels, which will launch the second half of its debut season on April 4. Outlander made an immediate impact when it premiered last August, with the first eight episodes averaging 5.1 million viewers across platforms. Notably, Outlander has finally brought a large female audience to Starz, whose programs, including Black Sails, Magic City and Spartacus, have tended to skew male. Outlander's audience, meanwhile, is 59 percent women, compared to 38 percent for Black Sails and 45 percent for Power, and its last two episodes were the top-ranked cable programs of the week among women. Like Game of Thrones before it, Outlander proved that "if you can get in business on a great book series where you've got a presold audience and there are storylines that have been worked out by an author that have had the test not just of time but of an audience having to read and accept it, then that's a pretty good template for a television series," said Starz CEO Chris Albrecht. Outlander's success with women is just the latest good news for Starz, which has grown to 23.3 million subscribers and, according to SNL Kagan, leapfrogged Showtime to become the No. 2 premium network behind HBO.  A rapt audience is 'the best marketing and promotional arm you... Continue reading at 'AdWeek'

[ AdWeek | 2015-03-30 00:00:00 UTC ]
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The Final Fantasy 'Pixel Remaster' series heads to Switch and PS4 next spring

Square Enix’s “pixel perfect” remasters of the first six Final Fantasy games will arrive on Nintendo Switch and PlayStation 4 next spring, the publisher announced on Monday. First announced at E3 2021 and subsequently released on PC and mobile over the course of that same year, the Final Fantasy... Continue reading at Engadget

[ Engadget | 2022-12-19 17:30:26 UTC ]
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Hitting the Books: AI is already reshaping air travel, will airports themselves be next?

The holiday travel season is once again upon us! It's the magical time of the year that combines standing in airport security lines with incrementally losing your mind as the hands of your watch perpetually tick closer to a boarding time that magically moved up 45 minutes since you left the... Continue reading at Engadget

[ Engadget | 2022-12-04 15:30:19 UTC ]
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Hitting the Books: How Pokemon took over the world

The impact of Japanese RPGs on pop and gaming culture cannot be overstated. From Final Fantasy and Phantasy Star to Chrono Trigger, NieR, and Fire Emblem — JRPGs have spanned console generations, bridged the Japanese and North American markets, spawned entire universes of IP and delivered... Continue reading at Engadget

[ Engadget | 2022-11-06 15:30:37 UTC ]
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Considering Women and Religion

Several new books challenge historical narratives, patriarchal assumptions, and religious practices that have undermined women’s roles, place, and power in faith communities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-04 05:00:00 UTC ]
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Hitting the Books: AI could help shrink America's gender wage gap

Women have faced gender-based discrimination in the workforce throughout history, denied employment in all but a handful of subservient roles, regularly ignored for promotions and pay raises — and rarely ever compensated at the same rates as their male peers. This long and storied socioeconomic... Continue reading at Engadget

[ Engadget | 2022-10-30 14:30:31 UTC ]
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‘When Women Kill’ Wins the 2022 British Academy Book Prize

Commended for revealing 'attitudes to female homicides,' Alia Trabucco Zerán's work of research wins the British Academy's £25,000 award. The post ‘When Women Kill’ Wins the 2022 British Academy Book Prize appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-10-27 02:56:02 UTC ]
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Listen to the eerie sounds of a solar storm hitting the Earth's magnetic field

Put horror movies and games aside for a few minutes to listen to something truly unsettling this Halloween season. The European Space Agency has released audio of what our planet's magnetic field sounds like. While it protects us from cosmic radiation and charged particles from solar winds, it... Continue reading at Engadget

[ Engadget | 2022-10-24 15:40:30 UTC ]
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Hitting the Books: The early EVs that paved the way for GM's Ultium success

General Motors has been in business for more than a century, but in its 112 years, the company has never faced such challenges as it does in today's rapidly electrifying and automating industry. The assembly line jobs from Detroit's heyday have been replaced by legions of automated industrial... Continue reading at Engadget

[ Engadget | 2022-10-23 14:30:06 UTC ]
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How Women Writers Speculated Fictional Futures Free From Patriarchal Control

It is a truth universally acknowledged that there are as many definitions of “feminism” and “science fiction” as there are people who identify as feminists and science fiction enthusiasts—in fact, that is part of what makes both of these communities attractive to many people. However, by 1981,... Continue reading at Literrary Hub

[ Literrary Hub | 2022-10-11 08:53:20 UTC ]
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Panel Mania: The Keeper: Soccer, Me, and the Law That Changed Women's Lives by Kelcey Ervick

Kelcey Ervick’s ‘The Keeper’ is a graphic memoir about her love of soccer as well as a lively celebration of girl athletes and the role of sports and Title IX legislation in transforming the lives of American girls and women for the better. An eight-page excerpt. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-05 04:00:00 UTC ]
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Hitting the Books: What the wearables of tomorrow might look like

Apple's Watch Ultra, with its 2000-nit digital display and GPS capabilities, is a far cry from its Revolutionary War-era self-winding forebears. What sorts of wondrous body-mounted technologies might we see another hundred years hence? In his new book, The Skeptic's Guide to the Future, Dr.... Continue reading at Engadget

[ Engadget | 2022-10-01 14:30:47 UTC ]
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Hitting the Books: What if 'Up' but pigeons?

We all have those thoughts, the ones that come to us in the small hours of the night. Who am I? Why are we here? What if my cellphone ran on vacuum tubes instead? Randall Munroe has the answer to, well, only one of those questions, but also the answers to a whole bunch of others collected... Continue reading at Engadget

[ Engadget | 2022-09-18 15:00:37 UTC ]
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10 Fantasy Book Series For FINAL FANTASY Fans

Read these fantasy book series for FINAL FANTASY fans and enjoy a great narrative while giving your eyes a break from screen time. Continue reading at Book Riot

[ Book Riot | 2022-09-16 10:36:00 UTC ]
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Anne Heche was working on another memoir before she died. It hits shelves next year

Anne Heche died in August of injuries she sustained from a fiery car crash. She published her first memoir, "Call Me Crazy," in 2001. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-09-15 21:01:10 UTC ]
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Why Is Boys Love Manga So Popular Among Women?

Boys' Love is a subgenera of manga that is particularly popular among women, but why is that? One writer explores. Continue reading at Book Riot

[ Book Riot | 2022-09-14 10:35:00 UTC ]
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Amazon’s upgrades to its entry-level Kindle should finally silence critics

Last year, Amazon spiffed up the Kindle Paperwhite, infusing its mid-tier e-reader with an array of premium hardware upgrades. The tweaks were enough to push the humbler entry-level Kindle firmly out of the spotlight given its inferior screen, lower number of front light LEDs, and lack of... Continue reading at PC World

[ PC World | 2022-09-13 13:00:00 UTC ]
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The women in ‘Killers of a Certain Age’ are no coastal grandmothers

In Deanna Raybourn’s thriller “Killers of a Certain Age” four assassins on the brink of retirement get a chance to show their stuff one more time Continue reading at The Washington Post

[ The Washington Post | 2022-09-13 12:00:30 UTC ]
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In ‘The Godmother,’ mafia women are just as fearsome as the men

Barbie Latza Nadeau's book spotlights Assunta “Pupetta” Maresca, who was 18 and pregnant when she shot and killed the man who had ordered her husband’s murder. Continue reading at The Washington Post

[ The Washington Post | 2022-09-09 12:00:00 UTC ]
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Hitting the Books: Newfangled oceanographers helped win WWII using marine science

Lethal Tides tells the story of pioneering oceanic researcher Mary Sears and her leading role in creating one of the most important intelligence gathering operations of World War II. Languishing in academic obscurity and roundly ignored by her male colleagues, Sears is selected for command by... Continue reading at Engadget

[ Engadget | 2022-09-04 15:00:53 UTC ]
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A Former Nickelodeon Star’s Memoir Has Become the Summer’s Big Hit Book. It’s Very Clear Why.

I’m Glad My Mom Died details the abuse the iCarly actor suffered as a child star. Continue reading at Slate

[ Slate | 2022-08-18 20:31:47 UTC ]
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