The Breakout Hit Outlander Is Finally Attracting Women to Starz

Game of Thrones isn't the only highly anticipated returning premium cable program based on a hugely popular book series with a rabid fan base. Starz has its own budding hit in Outlander, based on Diana Gabaldon's historical/fantasy/romance novels, which will launch the second half of its debut season on April 4. Outlander made an immediate impact when it premiered last August, with the first eight episodes averaging 5.1 million viewers across platforms. Notably, Outlander has finally brought a large female audience to Starz, whose programs, including Black Sails, Magic City and Spartacus, have tended to skew male. Outlander's audience, meanwhile, is 59 percent women, compared to 38 percent for Black Sails and 45 percent for Power, and its last two episodes were the top-ranked cable programs of the week among women. Like Game of Thrones before it, Outlander proved that "if you can get in business on a great book series where you've got a presold audience and there are storylines that have been worked out by an author that have had the test not just of time but of an audience having to read and accept it, then that's a pretty good template for a television series," said Starz CEO Chris Albrecht. Outlander's success with women is just the latest good news for Starz, which has grown to 23.3 million subscribers and, according to SNL Kagan, leapfrogged Showtime to become the No. 2 premium network behind HBO.  A rapt audience is 'the best marketing and promotional arm you... Continue reading at 'AdWeek'

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Publishers, AAP Hit Back in Internet Archive Discovery Dispute

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[ Publishers Weekly | 2021-11-04 04:00:00 UTC ]
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Paul Newman’s memoir—which he started writing in the 80s—will finally be released next fall.

If you’re like me and have a deep appreciation and love of classic Hollywood, then you’ll be delighted to hear that Knopf plans to publish Paul Newman’s memoir in the fall of 2022. The actor, who died in 2008 at the age of 83, began working on his memoir in the 1980s; according to the […] Continue reading at Literrary Hub

[ Literrary Hub | 2021-11-03 14:46:35 UTC ]
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Cassandra Peterson finally drags Elvira, L.A.'s spookiest icon, out of the dark

Halloween queen opens up in memoir about alter ego Elvira, troubling encounters with Wilt Chamberlain and Tom Jones, and the relationship she hid for years. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-10-29 16:45:44 UTC ]
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How did the Beatles do it? Paul McCartney is finally telling us.

In “The Lyrics,” McCartney delivers an insider’s look at all the songs — and giving credit to Black artists along the way. Continue reading at The Washington Post

[ The Washington Post | 2021-10-29 12:00:00 UTC ]
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Stepanova features twice in longlist for Warwick Prize for Women in Translation

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Indie hit with New Year wait for reprints due to European paper squeeze

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Hitting the Books: The genetic fluke that enabled us to drink milk

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Marvel Studios is famous for its secrecy. In a new two-volume set, the company finally opens up.

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MacLehose Press signs contemporary fiction anthology by Afghan women

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Hitting the Books: How Amazon's aggressive R&D push made it an e-commerce behemoth

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[ Engadget | 2021-10-16 15:30:33 UTC ]
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China crackdown on Apple store hits holy book apps, Audible

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[ The Guardian | 2021-10-14 10:03:48 UTC ]
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A women’s history of the Trump presidency

Columnist Jennifer Rubin chronicles the activists and politicians who “saved democracy.” Continue reading at The Washington Post

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10 years of the Stella: how Australia’s women’s writing prize changed a nation’s literature

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[ The Guardian | 2021-10-07 01:56:57 UTC ]
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John Lewis’s final meditations on activism, spirituality, politics and love

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[ Publishers Weekly | 2021-10-01 04:00:00 UTC ]
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[ The Bookseller | 2021-09-28 22:01:16 UTC ]
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