The Breakout Hit Outlander Is Finally Attracting Women to Starz

Game of Thrones isn't the only highly anticipated returning premium cable program based on a hugely popular book series with a rabid fan base. Starz has its own budding hit in Outlander, based on Diana Gabaldon's historical/fantasy/romance novels, which will launch the second half of its debut season on April 4. Outlander made an immediate impact when it premiered last August, with the first eight episodes averaging 5.1 million viewers across platforms. Notably, Outlander has finally brought a large female audience to Starz, whose programs, including Black Sails, Magic City and Spartacus, have tended to skew male. Outlander's audience, meanwhile, is 59 percent women, compared to 38 percent for Black Sails and 45 percent for Power, and its last two episodes were the top-ranked cable programs of the week among women. Like Game of Thrones before it, Outlander proved that "if you can get in business on a great book series where you've got a presold audience and there are storylines that have been worked out by an author that have had the test not just of time but of an audience having to read and accept it, then that's a pretty good template for a television series," said Starz CEO Chris Albrecht. Outlander's success with women is just the latest good news for Starz, which has grown to 23.3 million subscribers and, according to SNL Kagan, leapfrogged Showtime to become the No. 2 premium network behind HBO.  A rapt audience is 'the best marketing and promotional arm you... Continue reading at 'AdWeek'

[ AdWeek | 2015-03-30 00:00:00 UTC ]
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Panel Mania: ‘Wake: The Hidden History of Women-Led Slave Revolts’

Wake: The Hidden History of Women-Led Slave Revolts by Rebecca Hall and Hugo Martinez is a riveting combination of graphic memoir and inspirational scholarship. An attorney frustrated by repeated encounters with sexism and racism in the criminal justice system, Hall returned to pursue a PhD in... Continue reading at The Millions

[ The Millions | 2021-05-21 10:00:17 UTC ]
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In Blood and Ash, Blue Box Press Finds a Big Hit

The fledgling full-length fiction imprint of M.J. Rose and friends' Evil Eye Concepts is spreading its wings, with social media word-of-mouth driving remarkably strong sales for a new fantasy series by Jennifer L. Armenstrout. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-21 04:00:00 UTC ]
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Final John le Carré novel, Silverview, to be published in October

Finished before his death in December, le Carré gave his blessing to publish the novel, which follows a bookseller who becomes embroiled in a spy leakSilverview, a final full-length novel by John le Carré, in which the late author delves into “the soul of the modern Secret Intelligence Service”,... Continue reading at The Guardian

[ The Guardian | 2021-05-19 13:00:09 UTC ]
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Panel Mania: WAKE: The Hidden History of Women-Led Slave Revolts by Rebecca Hall and Hugo Martinez

'WAKE: The Hidden History of Women-Led Slave Revolts' by Rebecca Hall and Hugo Martinez is a riveting combination of memoir and inspirational scholarship. In this eight-page excerpt Hall's efforts to research a slave revolt in 1712 mark the first steps of a quest that will take her to 18th... Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-19 04:00:00 UTC ]
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How women conquered the world of fiction

From Sally Rooney to Raven Leilani, female novelists have captured the literary zeitgeist, with more buzz, prizes and bestsellers than men. But is this cultural shift something to celebrate or rectify?In March, Vintage, one of the UK’s largest literary fiction divisions, announced the five debut... Continue reading at The Guardian

[ The Guardian | 2021-05-16 06:00:48 UTC ]
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John Burningham’s final picture book is poignant tale of ‘difficult’ dog’s last trip

Air Miles has been illustrated by his wife Helen Oxenbury and finished by Bill Salaman, friend of the author who died in 2019The final picture book from the late, much-loved children’s author John Burningham – in which “difficult dog” Miles goes on one final journey – has been completed by his... Continue reading at The Guardian

[ The Guardian | 2021-05-15 06:00:18 UTC ]
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African speculative fiction is finally getting its due. Let’s talk about books to seek out.

A few of the fresh voices: Tade Thompson, Nnedi Okorafor, Sofia Samatar and Suyi Davies Okungbowa. Continue reading at The Washington Post

[ The Washington Post | 2021-05-14 14:00:00 UTC ]
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More support needed as Covid-19 hits author earnings, say MPs

More targeted support is needed for the country’s “fragile creative and cultural sectors” beyond emergency funding, according to a new report into the impact of coronavirus on the UK’s authors and writers.  Continue reading at The Bookseller

[ The Bookseller | 2021-05-11 05:20:25 UTC ]
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Rankin's A Song for the Dark Times hits the high note in top spot

Ian Rankin's A Song for the Dark Times (Orion) has clearly struck a chord with the book-buying public, reaching a crescendo in its first full week on sale and hitting the UK Official Top 50 number one spot. Continue reading at The Bookseller

[ The Bookseller | 2021-05-11 02:14:07 UTC ]
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Sally Thorne’s ‘Second First Impressions’ is full of cracking attraction and cackling laughs

As soon as you turn the last page of this modern romance, you’ll be fighting the urge to flip back to page one. Continue reading at The Washington Post

[ The Washington Post | 2021-04-30 12:00:00 UTC ]
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Hachette makes Times' Top 50 Employers for Women for second year

Hachette UK has been selected as one of the Times Top 50 Employers for Women for the second year running. Continue reading at The Bookseller

[ The Bookseller | 2021-04-28 21:32:56 UTC ]
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Titles on Bible Women Draw the Spotlight

FOX News Books hit a marketing bonanza in 'Women of the Bible Speak' as more books offer new perspectives on women in Scripture — whether lionized or demonized, famous or forgotten. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-28 04:00:00 UTC ]
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UK publishing income up 2% in Covid-hit 2020 despite print decline

Total publishing income hit record levels in 2020, rising 2% to £6.4bn, buoyed by a digital surge that helped offset a 6% decline in print sales, a report by the Publishers Association shows. Continue reading at The Bookseller

[ The Bookseller | 2021-04-26 10:50:38 UTC ]
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Brittany Higgins' memoir will join a powerful Australian collection reclaiming women's stories of trauma. Here are four

Brittany Higgins' forthcoming memoir will allow her to tell her story in her own words. She'll join a group of strong women who've done just that. Continue reading at The Conversation

[ The Conversation | 2021-04-15 03:00:00 UTC ]
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Joe Wicks reveals final Bluebird title, Joe's Family Food

Joe Wicks has revealed the cover and title for new recipe book Joe's Family Food, published by Bluebird on 10th June. Continue reading at The Bookseller

[ The Bookseller | 2021-04-10 04:58:41 UTC ]
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Want a best-selling book or hit movie? You need this 1 key ingredient, says research

Blockbuster projects share one common trait. Do you dream of opening that blockbuster restaurant, writing a New York Times best-selling book, or releasing a chart-topping album? A new study out of Northwestern University suggests a pivotal ingredient.Read Full Story Continue reading at Fast Company

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How an acclaimed author decided to write fiction for Black women like her

Deesha Philyaw talks about the long gestation of her collection 'The Secret Lives of Church Ladies,' a Times Book Prize finalist for first fiction. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-04-06 16:30:19 UTC ]
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5 Audiobooks for Celebrating the Stories of Trailblazing Women

In an attempt to take the subject beyond March, this month’s audiobook recommendations shine a light on women’s history, known and unknown, heralded and not. Viewing the glass as half-empty, it’s dispiriting how many of these stories remain untold, forgotten, or misunderstood. But let’s be... Continue reading at Literrary Hub

[ Literrary Hub | 2021-04-05 08:49:04 UTC ]
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‘The Final Revival of Opal & Nev’ is a dazzling debut full of unforgettable characters

Dawnie Walton’s novel is framed as an oral history about two musicians who got their start as an interracial duo in the 1970s. Continue reading at The Washington Post

[ The Washington Post | 2021-03-31 15:48:32 UTC ]
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London Book Fair 2021: Final Decision in Mid-April

Organizers of the show say they're assessing 'ongoing uncertainty around international travel' in the coronavirus pandemic. The post London Book Fair 2021: Final Decision in Mid-April appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-03-31 08:12:26 UTC ]
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