The Breakout Hit Outlander Is Finally Attracting Women to Starz

Game of Thrones isn't the only highly anticipated returning premium cable program based on a hugely popular book series with a rabid fan base. Starz has its own budding hit in Outlander, based on Diana Gabaldon's historical/fantasy/romance novels, which will launch the second half of its debut season on April 4. Outlander made an immediate impact when it premiered last August, with the first eight episodes averaging 5.1 million viewers across platforms. Notably, Outlander has finally brought a large female audience to Starz, whose programs, including Black Sails, Magic City and Spartacus, have tended to skew male. Outlander's audience, meanwhile, is 59 percent women, compared to 38 percent for Black Sails and 45 percent for Power, and its last two episodes were the top-ranked cable programs of the week among women. Like Game of Thrones before it, Outlander proved that "if you can get in business on a great book series where you've got a presold audience and there are storylines that have been worked out by an author that have had the test not just of time but of an audience having to read and accept it, then that's a pretty good template for a television series," said Starz CEO Chris Albrecht. Outlander's success with women is just the latest good news for Starz, which has grown to 23.3 million subscribers and, according to SNL Kagan, leapfrogged Showtime to become the No. 2 premium network behind HBO. A rapt audience is 'the best marketing and promotional arm you... Continue reading at 'AdWeek'

[ AdWeek | 2015-03-30 00:00:00 UTC ]
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WLT Book Buzz Episode #2 - Reading History: Partition, the Tulsa Race Massacre, Bold Women & More

News and Events In this second episode of WLT Book Buzz, Laura Hernandez & Bunmi Ishola cover 42 books that connect with history. Find out what they read this summer and why these books should be on your shelf. Partition, World War II, the Tulsa Race... Continue reading at World Literature Today

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Influx Press launches first novel prize for Black British women with Black Ballad

Independent publisher Influx Press is launching a new fiction prize for Black British women, in partnership with lifestyle platform Black Ballad. Continue reading at The Bookseller

[ The Bookseller | 2021-07-27 19:32:32 UTC ]
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More Price Hikes Hitting the Print Industry

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Phaidon made further loss in 2020 as pandemic hit revenue

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OUP turnover falls as pandemic hits

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Self-censorship hits Hong Kong book fair in wake of national security law

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Former Trump officials share alarming inside accounts of his final year in office

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Saqi Books in London Hit by Monday’s Flash Flooding

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Why do so few men read books by women? | MA Sieghart

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How medicine sought to control women’s bodies while ignoring their symptoms

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Second Scottish travel guide from 'Outlander' stars to Hodder

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An intense bond between two women fuels the suspense in ‘Palace of the Drowned’

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‘Le Divorce’ was a ’90s sensation. Diane Johnson is back again with another hit.

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Bologna’s Finale: 75,000 Visitors and 300 Hours of ‘Initiatives’

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Meghan Markle Sends A Message To Supporters After 'The Bench' Hits #1

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'Three Women' author Lisa Taddeo's debut novel is fearless. So what is she afraid of?

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