The Breakout Hit Outlander Is Finally Attracting Women to Starz

Game of Thrones isn't the only highly anticipated returning premium cable program based on a hugely popular book series with a rabid fan base. Starz has its own budding hit in Outlander, based on Diana Gabaldon's historical/fantasy/romance novels, which will launch the second half of its debut season on April 4. Outlander made an immediate impact when it premiered last August, with the first eight episodes averaging 5.1 million viewers across platforms. Notably, Outlander has finally brought a large female audience to Starz, whose programs, including Black Sails, Magic City and Spartacus, have tended to skew male. Outlander's audience, meanwhile, is 59 percent women, compared to 38 percent for Black Sails and 45 percent for Power, and its last two episodes were the top-ranked cable programs of the week among women. Like Game of Thrones before it, Outlander proved that "if you can get in business on a great book series where you've got a presold audience and there are storylines that have been worked out by an author that have had the test not just of time but of an audience having to read and accept it, then that's a pretty good template for a television series," said Starz CEO Chris Albrecht. Outlander's success with women is just the latest good news for Starz, which has grown to 23.3 million subscribers and, according to SNL Kagan, leapfrogged Showtime to become the No. 2 premium network behind HBO.  A rapt audience is 'the best marketing and promotional arm you... Continue reading at 'AdWeek'

[ AdWeek | 2015-03-30 00:00:00 UTC ]
News tagged with: #similar results #core group #powerful tool

Other Publishing stories related to: 'The Breakout Hit Outlander Is Finally Attracting Women to Starz'


J.K. Rowling’s New Book Is Reportedly About A Man Who Wears Dresses To Murder Women

The author has faced backlash after a reviewer said the moral of her book “Troubled Blood” is to “never trust a man in a dress.” Continue reading at The Huffington Post

[ The Huffington Post | 2020-09-14 23:01:41 UTC ]
More news stories like this |


Women's Prize scooped by O'Farrell for 'exceptional' Hamnet

Maggie O'Farrell has won the Women's Prize for Fiction with her “exceptional” novel Hamnet (Tinder Press), inspired by the life and death of Shakespeare’s only son. Continue reading at The Bookseller

[ The Bookseller | 2020-09-09 11:26:53 UTC ]
More news stories like this |


Izumi Suzuki, counterculture icon and SF legend, will finally be published in English in 2021.

Izumi Suzuki, whose works of science fiction have earned her a special place in Japanese counterculture, will soon make her English-language debut with a story collection whose synopsis sounds almost unbearably cool. Verso Books will publish Terminal Boredom, a short story collection, in April... Continue reading at Literrary Hub

[ Literrary Hub | 2020-09-04 16:26:09 UTC ]
More news stories like this | News stories tagged with: #izumi suzuki #special place #english-language debut #story collection #verso books #verso #science fiction


Mosse reflects on 25 years of the Women’s Prize as 2020 event prepares to go online

A quarter of a century after the Women’s Prize for Fiction launched, co-founder Kate Mosse looks at how it has helped to change the publishing landscape and looks ahead to its virtual ceremony. Continue reading at The Bookseller

[ The Bookseller | 2020-09-04 15:39:23 UTC ]
More news stories like this | News stories tagged with: #publishing landscape #virtual ceremony


Women dominate the shortlist for the International Dublin Literary Award.

The International Dublin Literary Award is the world’s biggest annual prize for a single work of fiction published in English. The honor comes with a whopping €100,000. Mark your calendars: the winner will be announced on October 22. Congratulations to this year’s finalists! * International... Continue reading at Literrary Hub

[ Literrary Hub | 2020-09-03 18:08:27 UTC ]
More news stories like this | News stories tagged with: #women dominate #single work #fiction published #whopping €100 #literary award


Octavia Butler has finally made the New York Times Best Seller list.

Why aren’t there more Science Fiction Black writers? There aren’t because there aren’t. What we don’t see, we assume can’t be. What a destructive assumption. —Octavia E. Butler, in Octavia E. Butler: Telling My Stories.   A small good thing amid the unrelenting horror: This week, almost fifty... Continue reading at Literrary Hub

[ Literrary Hub | 2020-09-03 16:37:21 UTC ]
More news stories like this | News stories tagged with: #octavia butler #finally made #seller list #fifty years #science fiction


JG Farrell's The Singapore Grip: new TV adaptation brings to life the final book by one of the UK's finest novelists

The writer was drowned at the age of 44, but he left three novels which have come to represent the decline of the British Empire. Continue reading at The Conversation

[ The Conversation | 2020-09-03 13:13:15 UTC ]
More news stories like this | News stories tagged with: #british empire #final book


B&NE Retail Segment Took Big Hit in Q1

For the quarter ended August 1, sales in Barnes & Noble Education’s retail segment dropped 42.2% from the comparable period a year ago, falling to $158.8 million. In the period, comparable store sales fell 42.8%, which B&NE said accounted for $106.6 million in lost revenue. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #big hit #lost revenue


S&S acquires Pope Francis' 'inspiring' guidance for Covid-hit world

Simon & Schuster is to publish Let Us Dream from Pope Francis in December.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-02 17:32:34 UTC ]
More news stories like this | News stories tagged with: #simon schuster


Pandemic-hit Brontë Parsonage seeks to raise funds

The future of the Brontë Parsonage Museum is at risk following an estimated loss of £500,000 during lockdown, the Brontë Society has said. Continue reading at The Bookseller

[ The Bookseller | 2020-09-01 03:33:28 UTC ]
More news stories like this | News stories tagged with: #raise funds


‘Winter Counts’ hits the sweet spot between gritty thriller and social novel

David Heska Wanbli Weiden’s novel is mostly set 200 miles southeast of Mount Rushmore on South Dakota’s Rosebud Indian Reservation. Continue reading at The Washington Post

[ The Washington Post | 2020-08-28 15:59:09 UTC ]
More news stories like this | News stories tagged with: #winter counts #sweet spot #south dakota


10 Short Stories About Women’s Transformations

The Little Mermaid sacrifices her tail for a human soul. The Navajo Changing Woman grows old and is reborn with the seasons. The nymph Daphne becomes a tree to escape lovesick Apollo. Women transform because we are hungry. We transform because we’re restless, and because we’re dangerous. Women... Continue reading at Electric Literature

[ Electric Literature | 2020-08-28 11:00:00 UTC ]
More news stories like this | News stories tagged with: #electric literature #short stories


“Breasts and Eggs” Grapples with the Weird Mess of Women’s Bodies

Though you’ve probably only learned Mieko Kawakami’s name recently, with the release of Breasts and Eggs from renowned indie press Europa Editions, she’s been a well-known figure in the Japanese literary world for several years. Haruki Murakami called her his favorite young novelist, and the... Continue reading at Electric Literature

[ Electric Literature | 2020-08-28 11:00:00 UTC ]
More news stories like this | News stories tagged with: #electric literature #literary world


Everything We Know So Far About Diana Gabaldon’s New Outlander Book: GO TELL THE BEES THAT I AM GONE

Diana Gabaldon is in the middle of writing book 9, Go Tell The Bees That I Am Gone. What do we know so far about this new Outlander book? Continue reading at Book Riot

[ Book Riot | 2020-08-28 10:32:00 UTC ]
More news stories like this | News stories tagged with: #diana gabaldon #writing book


9 New Translated Books by Women

August is Women in Translation month, dedicated to works of literature originally written by women in languages other than English. As we explained in our 2018 version of this list, such works make up a tiny percentage of the books published in the United States each year, though with increased... Continue reading at Electric Literature

[ Electric Literature | 2020-08-26 11:00:00 UTC ]
More news stories like this | News stories tagged with: #women appeared #translated books #translation month #electric literature


Women's Prize to hold online festival

The Women's Prize for Fiction is holding its first ever online festival, featuring three evenings of interviews with shortlisted authors, readings, behind-the-scenes content and live Q&As. Continue reading at The Bookseller

[ The Bookseller | 2020-08-24 00:13:53 UTC ]
More news stories like this | News stories tagged with: #online festival #shortlisted authors


Women Don't Owe You Pretty author launches instagram campaign

Author Florence Given is launching an instagram campaign, encouraging followers to pose with a copy of her debut feminist memoir, Women Don't Owe You Pretty (Cassell).  Continue reading at The Bookseller

[ The Bookseller | 2020-08-20 11:12:41 UTC ]
More news stories like this | News stories tagged with: #women don


Rider signs Schmidt's 'rallying cry' for women

Rider has signed the first book from Brita Fernandez Schmidt, executive director for charity Women for Women International, featuring a foreword by Gillian Anderson and Jennifer Nadel. Continue reading at The Bookseller

[ The Bookseller | 2020-08-18 16:40:29 UTC ]
More news stories like this | News stories tagged with: #rallying cry #gillian anderson


Carty-Williams, O'Leary and Winterson shortlisted for Comedy Women in Print Prize

Novelists including Candice Carty-Williams, Beth O'Leary and Jeanette Winterson are in the running for the Comedy Women in Print Prize (CWIP). Continue reading at The Bookseller

[ The Bookseller | 2020-08-16 13:06:20 UTC ]
More news stories like this | News stories tagged with: #comedy women #print prize #novelists


Double Lives: On Louise Brooks’s “Thirteen Women in Films”

Featured image: Louise Brooks, interviewed in Lulu in Berlin, 1984 ¤ IN 1966, GENTLEMEN PREFER BLONDES AUTHOR and screenwriter Anita Loos drolly paid tribute to one of the cinema’s most iconic brunettes. Loos had first been friendly with Louise Brooks “in California when she was an early-day sex... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2020-08-15 15:00:27 UTC ]
More news stories like this | News stories tagged with: #featured image #lulu