Game of Thrones isn't the only highly anticipated returning premium cable program based on a hugely popular book series with a rabid fan base. Starz has its own budding hit in Outlander, based on Diana Gabaldon's historical/fantasy/romance novels, which will launch the second half of its debut season on April 4. Outlander made an immediate impact when it premiered last August, with the first eight episodes averaging 5.1 million viewers across platforms. Notably, Outlander has finally brought a large female audience to Starz, whose programs, including Black Sails, Magic City and Spartacus, have tended to skew male. Outlander's audience, meanwhile, is 59 percent women, compared to 38 percent for Black Sails and 45 percent for Power, and its last two episodes were the top-ranked cable programs of the week among women. Like Game of Thrones before it, Outlander proved that "if you can get in business on a great book series where you've got a presold audience and there are storylines that have been worked out by an author that have had the test not just of time but of an audience having to read and accept it, then that's a pretty good template for a television series," said Starz CEO Chris Albrecht. Outlander's success with women is just the latest good news for Starz, which has grown to 23.3 million subscribers and, according to SNL Kagan, leapfrogged Showtime to become the No. 2 premium network behind HBO. A rapt audience is 'the best marketing and promotional arm you... Continue reading at 'AdWeek'
[ AdWeek | 2015-03-30 00:00:00 UTC ]
News tagged with:
#similar results
#core group
#powerful tool
Little Women, Good Omens and Queenie are among the film, TV and audio adaptations shortlisted for the Creativity Across Media: Entertainment & Originality Awards (CAMEO) awards 2020. Continue reading at The Bookseller
[ The Bookseller | 2020-02-19 03:06:07 UTC ]
More news stories like this | News stories tagged with:
#cameo awards
#good omens
Crickhowell store Book-ish in south Wales was forced to close on Monday after flooding in the town from storm Dennis meant bookselling staff could not get to the shop. Continue reading at The Bookseller
[ The Bookseller | 2020-02-18 10:27:11 UTC ]
More news stories like this |
Val McDermid’s How the Dead Speak (Sphere) has knocked Charlie Mackesy’s The Boy, The Mole, The Fox and The Horse (Ebury) from the UK Official Top 50 number one spot, with 16,856 copies sold for its first full week on sale. Continue reading at The Bookseller
[ The Bookseller | 2020-02-18 10:19:09 UTC ]
More news stories like this | News stories tagged with:
#val mcdermid
#sthe boy
#full week
20 of the best audiobooks narrated by black women, including fiction, classics, science fiction and fantasy, memoir, essays, and poetry. Continue reading at Book Riot
[ Book Riot | 2020-02-14 11:38:06 UTC ]
More news stories like this | News stories tagged with:
#black women
#audiobooks narrated
#including fiction
#science fiction
Ada Calhoun’s “Why We Can’t Sleep” is both a comprehensive and breezy look at the new midlife crisis. Continue reading at The Washington Post
[ The Washington Post | 2020-02-07 15:00:00 UTC ]
More news stories like this | News stories tagged with:
#book explores
#ada calhoun
#midlife crisis
At the training college for the Women’s Royal Naval Service (also called the Wrens) in Greenwich, Madge Barnes joined a cohort of other young recruits to learn not only nautical terms and naval traditions, but also, in that nobly stifling British way, the rules of civility and decorum. In the... Continue reading at Literrary Hub
[ Literrary Hub | 2020-02-07 09:49:43 UTC ]
More news stories like this | News stories tagged with:
#early years
What if we believed women? That’s the question at the heart of the new anthology Believe Me, edited by Jaclyn Friedman and Jessica Valenti which gathers together more than two-dozen leading voices on gender, power, and the most pressing issues shaping feminism today. Among them are Dahlia... Continue reading at Literrary Hub
[ Literrary Hub | 2020-02-04 09:49:39 UTC ]
More news stories like this | News stories tagged with:
#anthology
When third-party cookies vanish, publishers will need to find alternatives for a host of functions, including user profiling and audience analytics. The post Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-29 05:01:53 UTC ]
More news stories like this | News stories tagged with:
#ad targeting
#third-party cookie
#find alternatives
#digital media
NEW YORK—Folio:, the publishing industry’s go-to source for news, business intelligence and peer-to-peer recognition, has opened the call for nominations for the 2020 Top Women in Media Awards. Each year, the awards program honors 80+ leaders who have made a lasting impact on their brands,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-28 21:07:59 UTC ]
More news stories like this | News stories tagged with:
#content director
#alison overholt
#bonnie kintzer
#martha stewart
#sponsorship opportunities
#dsikes@accessintel
#multi-channel resource
#primary mission
#women in media
Stephen Wright’s “Processed Cheese” is crazy, crude and completely of the moment. Continue reading at The Washington Post
[ The Washington Post | 2020-01-21 17:04:44 UTC ]
More news stories like this | News stories tagged with:
#trump era
#processed cheese
In this delightful debut novel Katherine Kayne sweeps us back to a Hawaii still mourning its lost kingdom, where ladies—their ballgowns covered in yards of protective fabric—gallop across the mountains and down the city streets on their way to polo matches and parties, men dance the hula as well... Continue reading at Literrary Hub
[ Literrary Hub | 2020-01-17 09:46:07 UTC ]
More news stories like this | News stories tagged with:
#strong women
#debut novel
Kendra Winchester: Hello, I’m Kendra Winchester. And this is Reading Women, a podcast inviting you to reclaim half the bookshelf by discussing books written by or about women. Today, I’m talking to Sarah Moss about her book Ghost Wall, which is out now in paperback from Picador. Welcome to 2020,... Continue reading at Literrary Hub
[ Literrary Hub | 2020-01-08 09:45:19 UTC ]
More news stories like this | News stories tagged with:
#reading women
#sarah moss
#kendra winchester
#books written
Publishing’s long established boys’ club in espionage fiction is having its cover blown by a new school led by Stella Rimington, Manda Scott and Charlotte PhilbyWhen Stella Rimington, the former director general of MI5 and spy author, wrote a new foreword last year to The Spy’s Bedside Book,... Continue reading at The Guardian
[ The Guardian | 2020-01-07 09:00:54 UTC ]
More news stories like this | News stories tagged with:
#male writers
#rudyard kipling
#joseph conrad
#ian fleming
#tom clancy
#anthology
Test your knowledge of women writers with a fun pop quiz. First Round Name the title and author of the first-ever science fiction novel. This Pulitzer-prize winner and Italian translator declared in 2015 that she is now only writing in Italian. Name this author. The 2018 Nobel laureate for... Continue reading at Electric Literature
[ Electric Literature | 2019-12-27 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#post read
#electric literature
#women writers
#science fiction
Plans for Essex libraries by the county council have sent “alarm bells ringing” about increased commercialisation of the service, a campaign group has said. Continue reading at The Bookseller
[ The Bookseller | 2019-12-24 02:02:07 UTC ]
More news stories like this | News stories tagged with:
#essex libraries
#county council
#campaign group
#libraries
The National Literacy Trust (NLT) has joined with luxury cosmetic brand Lancôme UK to launch an online platform to support young women on the path to employment featuring insights from Perminder Mann, c.e.o. of Bonnier Books. Continue reading at The Bookseller
[ The Bookseller | 2019-12-20 01:24:01 UTC ]
More news stories like this | News stories tagged with:
#online platform
#perminder mann
Actress Emma Watson has hidden copies of Little Women across London as part of The Book Fairies’ biggest campaign to date, with 2,000 copies of Louisa May Alcott’s classic novel hidden in cities across the world for potential readers to find. Continue reading at The Bookseller
[ The Bookseller | 2019-12-17 03:38:14 UTC ]
More news stories like this | News stories tagged with:
#potential readers
Indie publisher Knights Of is celebrating after its festive inclusive books ad campaign hit 100,000 views. Continue reading at The Bookseller
[ The Bookseller | 2019-12-16 03:23:22 UTC ]
More news stories like this |
Debut children's book The Boy, The Mole, The Fox and The Horse is proving a hit with independents in the run up to Christmas, with some bookshops reporting frustrations at not being able to replenish stocks of the title fast enough amid buoyant trading this festive season. Continue reading at The Bookseller
[ The Bookseller | 2019-12-09 19:47:28 UTC ]
More news stories like this | News stories tagged with:
#debut children
#festive season
“My Brilliant Friend” and Elena Ferrante’s other best-selling books are inspiring female novelists and shaking up the country’s male-dominated literary establishment. Continue reading at The New York Times
[ The New York Times | 2019-12-09 10:00:14 UTC ]
More news stories like this | News stories tagged with:
#women writers
#brilliant friend
#elena ferrante
#best-selling books
#novelists