Game of Thrones isn't the only highly anticipated returning premium cable program based on a hugely popular book series with a rabid fan base. Starz has its own budding hit in Outlander, based on Diana Gabaldon's historical/fantasy/romance novels, which will launch the second half of its debut season on April 4. Outlander made an immediate impact when it premiered last August, with the first eight episodes averaging 5.1 million viewers across platforms. Notably, Outlander has finally brought a large female audience to Starz, whose programs, including Black Sails, Magic City and Spartacus, have tended to skew male. Outlander's audience, meanwhile, is 59 percent women, compared to 38 percent for Black Sails and 45 percent for Power, and its last two episodes were the top-ranked cable programs of the week among women. Like Game of Thrones before it, Outlander proved that "if you can get in business on a great book series where you've got a presold audience and there are storylines that have been worked out by an author that have had the test not just of time but of an audience having to read and accept it, then that's a pretty good template for a television series," said Starz CEO Chris Albrecht. Outlander's success with women is just the latest good news for Starz, which has grown to 23.3 million subscribers and, according to SNL Kagan, leapfrogged Showtime to become the No. 2 premium network behind HBO. A rapt audience is 'the best marketing and promotional arm you... Continue reading at 'AdWeek'
[ AdWeek | 2015-03-30 00:00:00 UTC ]
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Large restaurant chains Red Robin and White Castle are reporting shortages of Impossible Foods Inc.’s popular meat-free patties, even as the plant-based food producer embarks on a nationwide expansion with Burger King. Calls to a dozen Red Robins and the same number of White Castles on Thursday... Continue reading at Advertising Age
[ Advertising Age | 2019-06-14 15:48:17 UTC ]
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While Boston sports fans robbed of the chance to indulge in their third victory parade in the last 230 days were devastated by the way the 2019 Stanley Cup Final closed out, advertisers who took the plunge in Game 7 couldn’t have been more pleased with Wednesday night’s results. According to... Continue reading at Advertising Age
[ Advertising Age | 2019-06-14 08:00:00 UTC ]
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An attorney for former Baltimore Mayor Catherine Pugh said she has now fulfilled her end of a 2017 deal in which the University of Maryland Medical System paid her $100,000 for 20,000 copies of her self-published “Healthy Holly” children’s books. Pugh “has 100 percent performed her... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-06-11 09:00:00 UTC ]
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Having Zambonied the St. Louis Blues on their home ice by a score of 5-1, the Boston Bruins on Sunday night ensured that the 2019 Stanley Cup Final will go the full seven games. And while hockey fans are happy to see the season get extended by another three regulation periods, NBC is downright... Continue reading at Advertising Age
[ Advertising Age | 2019-06-10 21:23:47 UTC ]
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Weidenfeld & Nicolson has acquired a “dazzlingly original” book from frieze magazine editor Jennifer Higgie on the history of female artists through their self-portraits. Continue reading at The Bookseller
[ The Bookseller | 2019-06-09 14:37:49 UTC ]
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[caption id="attachment_159797" align="alignright" width="300"] AARP's Myrna Blyth accepting the Lifetime Empowerment and Achievement Award.[/caption] NEW YORK – 200 of the brightest leaders, creatives and business professionals in the magazine media industry gathered at the Grand Hyatt... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-07 19:10:56 UTC ]
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Around the world, women are far less likely than men to be seen in the media. As subjects of stories, Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-07 15:13:18 UTC ]
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Two books examine what makes a ballpark great, and what happened in one of the wildest games ever. Continue reading at The Washington Post
[ The Washington Post | 2019-06-06 15:24:40 UTC ]
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After cease and desist letter issued for portraying Alexandria Ocasio-Cortez like DC’s Wonder Woman, indie Devil’s Due pastiches another characterAfter getting into hot water with DC Comics for an issue in which congresswoman Alexandria Ocasio-Cortez looked a little too much like DC’s Wonder... Continue reading at The Guardian
[ The Guardian | 2019-06-06 13:44:12 UTC ]
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The corporate home of Wonder Woman, Harry Potter and “Friends” weighs how its streaming service can compete on price with Disney, Netflix and Amazon. Continue reading at The New York Times
[ The New York Times | 2019-06-03 00:03:36 UTC ]
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Facebook CEO Mark Zuckerberg has appeared before Congress in the past, to talk about the giant social network’s role in Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-05-30 15:02:48 UTC ]
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Universal Pictures has optioned the rights to BB Alston’s Amari and the Night Brothers, which was sold to Egmont in the UK after a seven-publisher auction during the Bologna Children’s Book Fair. Continue reading at The Bookseller
[ The Bookseller | 2019-05-30 09:47:24 UTC ]
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Anna Burns is the bookies' favourite to win the £30,000 Women's Prize for Fiction, with the latest odds from William Hill putting Milkman (Faber) at 6/4. Continue reading at The Bookseller
[ The Bookseller | 2019-05-30 07:48:44 UTC ]
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A trip to Italy on a Fulbright fellowship provided the subject for Ethiopian-born writer Maaza Mengiste’s second novel, 'The Shadow King' (Norton, Sept.). Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
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Author, journalist, and New York Times op-ed columnist Gail Collins may be personally responsible for saving the mental health of untold numbers of readers who depend on her witty, incisive takes on the world to get them through another day in Crazytown. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today For over two decades, Ad Age has named Women to Watch in the marketing,... Continue reading at Advertising Age
[ Advertising Age | 2019-05-28 10:00:00 UTC ]
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Translator Damion Searls has received the US$10,000 Wolff Translator's Prize, and the Women Poet's Prize announces a collection of Rebecca Swift's work. The post Searls Wins Wolff Translator’s Prize; UK’s Women’s Poets Announce Swift Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-05-24 05:31:10 UTC ]
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If you look at images posted to Facebook by news organizations, you are far more likely to see men than women, according to a new study from Pew Research Center. Pew analyzed images posted (publicly) to the social network by 17 national news outlets between April 1 and June 30, 2018, using a... Continue reading at AdWeek
[ AdWeek | 2019-05-23 18:45:42 UTC ]
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A new study of the images accompanying news stories posted publicly on Facebook by prominent American news media outlets finds Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-05-23 17:30:15 UTC ]
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A slew of promotions came to Hachette Book Group's sales department this week that are related to a restructuring of the department due in part to the departure of some employees . Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-22 04:00:00 UTC ]
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