The Breakout Hit Outlander Is Finally Attracting Women to Starz

Game of Thrones isn't the only highly anticipated returning premium cable program based on a hugely popular book series with a rabid fan base. Starz has its own budding hit in Outlander, based on Diana Gabaldon's historical/fantasy/romance novels, which will launch the second half of its debut season on April 4. Outlander made an immediate impact when it premiered last August, with the first eight episodes averaging 5.1 million viewers across platforms. Notably, Outlander has finally brought a large female audience to Starz, whose programs, including Black Sails, Magic City and Spartacus, have tended to skew male. Outlander's audience, meanwhile, is 59 percent women, compared to 38 percent for Black Sails and 45 percent for Power, and its last two episodes were the top-ranked cable programs of the week among women. Like Game of Thrones before it, Outlander proved that "if you can get in business on a great book series where you've got a presold audience and there are storylines that have been worked out by an author that have had the test not just of time but of an audience having to read and accept it, then that's a pretty good template for a television series," said Starz CEO Chris Albrecht. Outlander's success with women is just the latest good news for Starz, which has grown to 23.3 million subscribers and, according to SNL Kagan, leapfrogged Showtime to become the No. 2 premium network behind HBO.  A rapt audience is 'the best marketing and promotional arm you... Continue reading at 'AdWeek'

[ AdWeek | 2015-03-30 00:00:00 UTC ]
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Women dominate Commonwealth Short Story Prize shortlist

Female authors dominate this year’s Commonwealth Short Story Prize, with 15 women making up the 21-strong line-up and two British authors in the mix.  Continue reading at The Bookseller

[ The Bookseller | 2019-04-10 00:00:00 UTC ]
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Rowling backs Killer Women's BAME and working class support scheme

Female crime writing group Killer Women is launching a scheme to support emerging authors from BAME and working-class backgrounds, endorsed by J K Rowling, Ann Cleeves, Val McDermid and Martina Cole. Continue reading at The Bookseller

[ The Bookseller | 2019-04-10 00:00:00 UTC ]
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MoCCA Arts Fest 2019 Attracts Big Crowd of Indie Fans

The MoCCA Arts Festival, an annual indie and self-published comics and graphic novels show organized by the Society of Illustrators, attracted another big crowd to the Metropolitan West Event space in Manhattan April 6-7. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-04-09 00:00:00 UTC ]
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HarperCollins UK hits record profit after Lord of the Rings Amazon TV deal

HarperCollins Publishers saw record profits before tax of £26.8m for the year ending 30th June 2018, almost double the 2017 figure, partly due to a monster The Lord of the Rings TV deal with Amazon. Continue reading at The Bookseller

[ The Bookseller | 2019-04-05 00:00:00 UTC ]
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How to finally bring Facebook to account | Letters

We must redefine Facebook as a publisher and not a platform so it bears responsibility for its content, says Pam Rudd. Tobacco was once ubiquitous yet many managed to quit, says Bob Walsh. We must view social media the same wayI do not believe we need to rewrite most of our regulation to... Continue reading at The Guardian

[ The Guardian | 2019-04-04 00:00:00 UTC ]
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Dodgers' Cody Bellinger hits a grand slam, bullpen dodges danger in win over Giants

The Dodgers had some decisions to make for their starting lineup against left-hander Madison Bumgarner and the San Francisco Giants on Tuesday night. Would they start Max Muncy or David Freese at first base? Should Austin Barnes or Russell Martin start behind the plate? And what about the batting... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-04-03 00:00:00 UTC ]
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Meaningful goats: Brexit picture book hits the farm

Andersen Press will publish “the first Brexit picture book”, Smriti Prasadam-Halls and illustrator Robert Starling’s The Little Island. Continue reading at The Bookseller

[ The Bookseller | 2019-04-03 00:00:00 UTC ]
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'Walking Dead' Season 9 finale is lowest-rated in series history

The Season 9 finale of "The Walking Dead" was the lowest-rated finale the show has ever had. In the Nielsen Live+Same Day ratings, Sunday's finale averaged a 1.9 rating in adults 18-49 and 5 million viewers. In fairness, that is up over 20% in both measures compared to last week's episode... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-04-02 15:50:00 UTC ]
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Primadonna festival 'gives prominence' to women's writing

New literary event the Primadonna festival will give "prominence to work by women”, with support from author Kit de Waal and Curtis Brown agent Cathryn Summerhayes. Continue reading at The Bookseller

[ The Bookseller | 2019-04-02 00:00:00 UTC ]
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EUnicorns and merMays: Brexit hits Bologna

As Bologna Children’s Book Fair 2019 kicks off, children’s publishers are preparing for a bus load of Brexit-inspired characters to hit bookshelves—though publication dates are proving tricky. Continue reading at The Bookseller

[ The Bookseller | 2019-04-02 00:00:00 UTC ]
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Bloomsbury snaps up final Storm Keeper novels

Bloomsbury Children’s Books has acquired two more books in Catherine Doyle’s Storm Keeper series. Continue reading at The Bookseller

[ The Bookseller | 2019-03-29 00:00:00 UTC ]
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‘We can’t afford it’; Daunt hits back at real living wage campaign as petition approaches 8,000

Waterstones m.d. James Daunt has warned the business cannot afford to pay the real living wage to its most junior staff and increase the pay of its most experienced booksellers, as nearly 8,000 people backed the campaign calling for the rise.  Continue reading at The Bookseller

[ The Bookseller | 2019-03-29 00:00:00 UTC ]
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Conduit women in publishing event sells out—organisers forced to find bigger venue

The newly launched collective for women in publishing, Conduit, has found an expanded venue for its inaugural meeting next month after an overwhelming response saw all spaces snapped up within an hour. Continue reading at The Bookseller

[ The Bookseller | 2019-03-23 00:00:00 UTC ]
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A M Heath launches Conduit collective for women in publishing

A new group for women in publishing, Conduit, has been launched by A M Heath, with the first meeting scheduled for April. Continue reading at The Bookseller

[ The Bookseller | 2019-03-21 00:00:00 UTC ]
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Peloton hit with $150 million lawsuit for music infringement

Peloton made a name for itself as a fitness bike purveyor, where consumers could stream their favorite musical artists while cycling in the comfort of their own homes. Now, that reputation is under threat from a copyright lawsuit that accuses the seven-year-old brand of stealing music.On... Continue reading at Advertising Age

[ Advertising Age | 2019-03-21 00:00:00 UTC ]
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First PublisHer’s Dinner: Working to Support Women in Publishing

Working to build a global, supportive community of women in publishing, the first PublisHer's dinner brought together some 30 women making a difference in the book business. The post First PublisHer’s Dinner: Working to Support Women in Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-20 00:00:00 UTC ]
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OUP’s Very Short Introductions hit 600

Oxford University Press will publish Reading, the 600th title in its Very Short Introductions series, next month.  Continue reading at The Bookseller

[ The Bookseller | 2019-03-20 00:00:00 UTC ]
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Atlantic buys Yvette Cooper book on women's oratory

Atlantic Books has bought world rights to the first book by Labour MP Yvette Cooper, to be published in November 2019. Continue reading at The Bookseller

[ The Bookseller | 2019-03-15 00:00:00 UTC ]
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What will you be reading next year? London book fair's star attractions

Salman Rushdie’s take on Don Quixote, Elton John’s memoirs and a study of criminals in Broadmoor – a selection of the biggest and most interesting books announced at the fairQuichotte by Salman Rushdie (August 2019)Inspired by Don Quixote, this novel following the adventures of an ageing... Continue reading at The Guardian

[ The Guardian | 2019-03-15 00:00:00 UTC ]
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London Book Fair 2019: Why Brexit Might Hit British Academic Publishers Hardest

Brexit remains a source of uncertainty for all British publishers, but it has already negatively impacted the academic publishing sector in the U.K. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-13 00:00:00 UTC ]
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