The Breakout Hit Outlander Is Finally Attracting Women to Starz

Game of Thrones isn't the only highly anticipated returning premium cable program based on a hugely popular book series with a rabid fan base. Starz has its own budding hit in Outlander, based on Diana Gabaldon's historical/fantasy/romance novels, which will launch the second half of its debut season on April 4. Outlander made an immediate impact when it premiered last August, with the first eight episodes averaging 5.1 million viewers across platforms. Notably, Outlander has finally brought a large female audience to Starz, whose programs, including Black Sails, Magic City and Spartacus, have tended to skew male. Outlander's audience, meanwhile, is 59 percent women, compared to 38 percent for Black Sails and 45 percent for Power, and its last two episodes were the top-ranked cable programs of the week among women. Like Game of Thrones before it, Outlander proved that "if you can get in business on a great book series where you've got a presold audience and there are storylines that have been worked out by an author that have had the test not just of time but of an audience having to read and accept it, then that's a pretty good template for a television series," said Starz CEO Chris Albrecht. Outlander's success with women is just the latest good news for Starz, which has grown to 23.3 million subscribers and, according to SNL Kagan, leapfrogged Showtime to become the No. 2 premium network behind HBO.  A rapt audience is 'the best marketing and promotional arm you... Continue reading at 'AdWeek'

[ AdWeek | 2015-03-30 00:00:00 UTC ]
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Bologna Announces 2019 Themes: Women, African-American Culture, Handwriting

With programming on African-American culture, women’s achievement, and a resurgence of handwriting, Bologna Book Fair plans an ambitious first look at its physical renovations, too. By Porter Anderson, Editor-in-Chief | @Porter_Anderson A New 33,000 Square Meters Added n its 56th edition, the... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-02-12 00:00:00 UTC ]
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How early NASA inspired the women of Kate Mascarenhas’ ‘Psychology of Time Travel’

Many popular time travel tales hinge on the idea that the past can be changed. The particular breed of time travel in Kate Mascarenhas’ debut novel, “The Psychology of Time Travel,” may sound limiting — its characters can’t voyage to any era before the time machine’s invention in the 1960s, and... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-02-09 00:00:00 UTC ]
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Facebook finally lets brands and publishers into Groups

Facebook released new features that gives Pages the power to join Groups, which means publishers and brands can officially participate in the group activity that is increasingly becoming a core focus for the company.On Wednesday, Facebook announced a slate of new tools, including the ability for... Continue reading at Advertising Age

[ Advertising Age | 2019-02-08 00:00:00 UTC ]
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How books by women changed the world

The feminist publishing company Virago Press was set up by Carmen Callil in the 1970s Continue reading at BBC World

[ BBC World | 2019-02-07 00:00:00 UTC ]
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Indigo's Q3 Earnings Hit by Postal Strike

A strike at Canada Post late last year caused headaches at Indigo Books & Music, resulting in a dip in sales of 1.7% for the company's third quarter and a steep drop in earnings for the period. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-02-07 00:00:00 UTC ]
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Amazon 2018 sales hit $232.9bn as retailer enjoys record fourth quarter

Amazon's 2018 sales increased  31% to $232.9bn as the online giant revealed a record $72bn revenue for the fourth quarter, in its latest financial results.  Continue reading at The Bookseller

[ The Bookseller | 2019-02-02 00:00:00 UTC ]
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Coronet acquires final book in Hancock trilogy

Coronet has acquired the rights to the final book in Graham Hancock’s non-fiction trilogy, four years after the publication of Magicians of the Gods.  Continue reading at The Bookseller

[ The Bookseller | 2019-02-01 00:00:00 UTC ]
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Muriel centenary Sparks interest in women’s writing

Fi and Charlotte Duffy-Scott of Glasgow’s Category Is Books recommend eight books by Scottish women and non-binary writers, and Asif Khan, director of the Scottish Poetry Library, has done likewise with women poets. Continue reading at The Bookseller

[ The Bookseller | 2019-02-01 00:00:00 UTC ]
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Seven Dials acquires book on life inside women's prison

Emily Barrett, commissioning editor at Seven Dials and Orion Spring, has acquired world rights including dramatisation rights to a book about life inside a women’s prison by a former prison art teacher. Continue reading at The Bookseller

[ The Bookseller | 2019-01-29 00:00:00 UTC ]
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The 2019 edition of Westchester-Fairfax rivalry series finally arrives

The list of basketball players who have participated in a Fairfax-Westchester rivalry game reads like a who’s who of distinguished former high school, college and NBA players from City Section history. From Fairfax, there’s Solomon Hill, Josh and Jerren Shipp, Craig Smith, Evan Burns, Jamal... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-01-25 00:00:00 UTC ]
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Christian Product Expo Attracts Former CBA Members

Around 150 retailers are expected to attend the winter Christian Product Expo (CPE) from January 27-29, according to its organizer, who estimates a total of 300 attendees. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-01-23 00:00:00 UTC ]
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Jenny Downham looks at women’s rage in new YA

David Fickling Books (DFB) has acquired world English rights to Furious Thing, a YA on the theme of women’s rage by Jenny Downham. Continue reading at The Bookseller

[ The Bookseller | 2019-01-17 00:00:00 UTC ]
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Amazon hits back at claims it is to blame for falling author earnings

Retailer insists Authors Guild report that criticised the online giant for contributing to tumbling writers’ incomes used flawed figures, but Guild stands by findingsAmazon has called the conclusions of a recent report into US author earnings flawed, after the Authors Guild suggested that the... Continue reading at The Guardian

[ The Guardian | 2019-01-16 00:00:00 UTC ]
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Quadrille snaps up essays on women's relationship with the internet

Quadrille will publish an exploration of the female relationship with the internet, Mixed Feelings, by Refinery29 editor Sarah Raphael and campaigner Naomi Shimada. Continue reading at The Bookseller

[ The Bookseller | 2019-01-15 00:00:00 UTC ]
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Fire-hit indie press 'astonished' after support from online fundraiser

Independent publisher Joe Pearson of Design for Today who lost £100,000 worth of stock in the Croydon warehouse fire has been “astonished” by an online funding campaign raising almost £25,000 from well-wishers. Continue reading at The Bookseller

[ The Bookseller | 2019-01-10 00:00:00 UTC ]
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Industry Stocks Took a Big Hit in 2018

Last year was a bad one for stocks...and it was particularly tough for the 11 companies that make up the Publishers Weekly Stock Index. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-01-04 00:00:00 UTC ]
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Watson chooses Saqi's British Muslim women's anthology for book club

Actress and campaigner Emma Watson has selected an anthology dispelling myths about Muslim women, The Things I Would Tell You (Saqi Books) as the next read for her feminist book club. Continue reading at The Bookseller

[ The Bookseller | 2019-01-03 00:00:00 UTC ]
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Foreign cyberattack hits newspapers: Here is what we know

The Los Angeles Times and other newspapers were the victims of an apparent cyberattack. A source with knowledge of the situation said a “foreign entity” launched the attack using malware, which prevented The Times and others from publishing the Saturday print edition on time. Here is what we... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-12-30 00:00:00 UTC ]
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The Final Volume of a Successful 'Struggle' Marks 15 Years for Archipelago

The publisher of literature in translation released the final volume of Karl Ove Knausgaard's 'My Struggle' this year. But it's not done with him yet. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-12-21 00:00:00 UTC ]
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Gilets jaunes protests hit French bookshops as sales fall

Bookshops were just one sector of the French economy to suffer from the gilets jaunes (yellow vests) protests across France on five consecutive Saturdays between 17th November and 15th December.  Continue reading at The Bookseller

[ The Bookseller | 2018-12-21 00:00:00 UTC ]
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