The Breakout Hit Outlander Is Finally Attracting Women to Starz

Game of Thrones isn't the only highly anticipated returning premium cable program based on a hugely popular book series with a rabid fan base. Starz has its own budding hit in Outlander, based on Diana Gabaldon's historical/fantasy/romance novels, which will launch the second half of its debut season on April 4. Outlander made an immediate impact when it premiered last August, with the first eight episodes averaging 5.1 million viewers across platforms. Notably, Outlander has finally brought a large female audience to Starz, whose programs, including Black Sails, Magic City and Spartacus, have tended to skew male. Outlander's audience, meanwhile, is 59 percent women, compared to 38 percent for Black Sails and 45 percent for Power, and its last two episodes were the top-ranked cable programs of the week among women. Like Game of Thrones before it, Outlander proved that "if you can get in business on a great book series where you've got a presold audience and there are storylines that have been worked out by an author that have had the test not just of time but of an audience having to read and accept it, then that's a pretty good template for a television series," said Starz CEO Chris Albrecht. Outlander's success with women is just the latest good news for Starz, which has grown to 23.3 million subscribers and, according to SNL Kagan, leapfrogged Showtime to become the No. 2 premium network behind HBO.  A rapt audience is 'the best marketing and promotional arm you... Continue reading at 'AdWeek'

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Elif Shafak has revealed her selection of ten of the most exciting women writers working in the UK. Continue reading at The Bookseller

[ The Bookseller | 2019-03-13 00:00:00 UTC ]
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5 Memoirs By Women That Are Even Better When You Listen To Them

What could be better than bringing your favorite stories — or the ones you don’t even know yet — to life through audiobooks Continue reading at The Huffington Post

[ The Huffington Post | 2019-03-12 13:00:18 UTC ]
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This new AR app puts women back in the history books

Up to 89% of history textbook references are devoted to men, so “Lessons in Herstory” aims to restore women’s standing in the American story. Open up most elementary and high school history books and you’ll find stories of corruption, triumph, innovation, conflict, and resolution, that all have... Continue reading at Fast Company

[ Fast Company | 2019-03-12 00:00:00 UTC ]
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France’s BIEF Hit by London Book Fair Transit Delays in Calais’ Brexit Protests

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[ Publishing Perspectives | 2019-03-09 00:00:00 UTC ]
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[ Publishers Weekly | 2019-03-08 00:00:00 UTC ]
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Trade celebrates International Women’s Day

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[ The Bookseller | 2019-03-08 00:00:00 UTC ]
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5 Women Changing The World With Their Words

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[ Publishers Weekly | 2019-03-04 00:00:00 UTC ]
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