Game of Thrones isn't the only highly anticipated returning premium cable program based on a hugely popular book series with a rabid fan base. Starz has its own budding hit in Outlander, based on Diana Gabaldon's historical/fantasy/romance novels, which will launch the second half of its debut season on April 4. Outlander made an immediate impact when it premiered last August, with the first eight episodes averaging 5.1 million viewers across platforms. Notably, Outlander has finally brought a large female audience to Starz, whose programs, including Black Sails, Magic City and Spartacus, have tended to skew male. Outlander's audience, meanwhile, is 59 percent women, compared to 38 percent for Black Sails and 45 percent for Power, and its last two episodes were the top-ranked cable programs of the week among women. Like Game of Thrones before it, Outlander proved that "if you can get in business on a great book series where you've got a presold audience and there are storylines that have been worked out by an author that have had the test not just of time but of an audience having to read and accept it, then that's a pretty good template for a television series," said Starz CEO Chris Albrecht. Outlander's success with women is just the latest good news for Starz, which has grown to 23.3 million subscribers and, according to SNL Kagan, leapfrogged Showtime to become the No. 2 premium network behind HBO. A rapt audience is 'the best marketing and promotional arm you... Continue reading at 'AdWeek'
[ AdWeek | 2015-03-30 00:00:00 UTC ]
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Hilary Mantel’s next novel The Mirror & the Light will be published in March 2020, 4th Estate has revealed, following fevered speculation around a billboard image circulated online. Continue reading at The Bookseller
[ The Bookseller | 2019-05-21 20:27:05 UTC ]
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The much griped-about series finale of HBO’s “Game of Thrones” on Sunday night broke the premium cable network‘s all-time ratings records, as nearly 20 million viewers tuned in to find out who would get to sit on the Uncomfortable Pointy Chair. According to Nielsen live-plus-same-day data, the... Continue reading at Advertising Age
[ Advertising Age | 2019-05-20 20:41:27 UTC ]
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Unlike the crop of publishers that rode social distribution to easy scale several years ago, search-focused publishers rely on a much more stable and sustainable source of traffic. The post The Rundown: Search-focused publishers make for attractive acquisition targets appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-16 00:00:00 UTC ]
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The Sunday Times Top 100 Crime List has come under fire, after women made up just a third of the listed novels. Continue reading at The Bookseller
[ The Bookseller | 2019-05-16 00:00:00 UTC ]
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Michael Wolff's sequel to his blockbuster book "Fire and Fury: Inside the Trump White House," which became a runaway bestseller when it was released last January, will hit bookstore shelves next month, publisher Henry Holt & Co. said in a surprise announcement Wednesday. Wolff's latest,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-05-15 16:35:00 UTC ]
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“I needed to understand what led my father to do what he did,” the “Vagina Monologues” playwright says. Continue reading at The Washington Post
[ The Washington Post | 2019-05-11 11:00:00 UTC ]
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A new six-part podcast series for the Women’s Prize for Fiction, produced by prize sponsor Fremantle, has launched. Continue reading at The Bookseller
[ The Bookseller | 2019-05-11 00:00:00 UTC ]
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The Commonwealth Short Story Prize has announced its five regional awards this year have all been won by women. Continue reading at The Bookseller
[ The Bookseller | 2019-05-09 00:00:00 UTC ]
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Last week, New York's trade publishing community turned out in full force to hear speakers reminisce about the life of Peter Mayer, the iconic publisher who died May 11, 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-08 00:00:00 UTC ]
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A Great Ormond Street nurse has sold 100,000 books in a few weeks by joining a growing trend of writers to recount heartfelt first-person accounts of their own livesChristie Watson never imagined writing a bestselling memoir about her job as a nurse, much less about her life. “I didn’t think... Continue reading at The Guardian
[ The Guardian | 2019-05-04 00:00:00 UTC ]
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It is by now a legendary piece of comic book lore: In 1981, a trio of brothers from Oxnard — Jaime, Gilbert and Mario Hernandez — self-published a slim black-and-white comic book they titled “Love and Rockets.” The volume, reprinted the following year by Fantagraphics, contained a riff on old... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-05-04 00:00:00 UTC ]
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Elizabeth Macneal reveals both the macabre and painterly inspirations behind her sought-after debut The Doll Factory. Continue reading at The Bookseller
[ The Bookseller | 2019-04-30 00:00:00 UTC ]
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Man Booker winner Anna Burns and debut author Oyinkan Braithwaite have made the 2019 Women’s Prize for Fiction shortlist. Continue reading at The Bookseller
[ The Bookseller | 2019-04-30 00:00:00 UTC ]
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The award-winning Pages Bookshop in east London is opening a sister shop, dedicated to titles by women and non-binary writers, in the former space of French-English bookshop Caravansérail. Continue reading at The Bookseller
[ The Bookseller | 2019-04-26 00:00:00 UTC ]
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Almost 200 people attended the first official Conduit event, as host Deborah Frances-White spoke of how soon the industry’s top jobs will “routinely” be taken by women as this generation smashes the glass ceiling. Continue reading at The Bookseller
[ The Bookseller | 2019-04-26 00:00:00 UTC ]
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What happened to all the spaghetti on the wall? Apologies for the overused expression, but bear with me. It’s a serious question I have been thinking about for the last year or so in regards to magazine media. In the grand scheme of things, I haven’t been covering the industry all that long, at... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-25 00:00:00 UTC ]
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The sunny weather hit Easter weekend trading for bookshops with some struggling to shift copies, bucking the general trend after research showed High Street footfall actually increased. Continue reading at The Bookseller
[ The Bookseller | 2019-04-25 00:00:00 UTC ]
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The prize money for this year’s Society of Authors’ Awards will exceed £100,000 for the first time, say organisers, as the Elizabeth Longford Prize shortlist is unveiled. Continue reading at The Bookseller
[ The Bookseller | 2019-04-24 00:00:00 UTC ]
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The Council of the European Union has approved the EU’s new law on copyright, making digital platforms like Google and Facebook legally responsible for content they host. Continue reading at The Bookseller
[ The Bookseller | 2019-04-16 00:00:00 UTC ]
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The Modern Library Torchbearers series is an ongoing collection of trade paperbacks meant to "honor a more inclusive vision of classic books" beginning this May. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-16 00:00:00 UTC ]
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