The Breakout Hit Outlander Is Finally Attracting Women to Starz

Game of Thrones isn't the only highly anticipated returning premium cable program based on a hugely popular book series with a rabid fan base. Starz has its own budding hit in Outlander, based on Diana Gabaldon's historical/fantasy/romance novels, which will launch the second half of its debut season on April 4. Outlander made an immediate impact when it premiered last August, with the first eight episodes averaging 5.1 million viewers across platforms. Notably, Outlander has finally brought a large female audience to Starz, whose programs, including Black Sails, Magic City and Spartacus, have tended to skew male. Outlander's audience, meanwhile, is 59 percent women, compared to 38 percent for Black Sails and 45 percent for Power, and its last two episodes were the top-ranked cable programs of the week among women. Like Game of Thrones before it, Outlander proved that "if you can get in business on a great book series where you've got a presold audience and there are storylines that have been worked out by an author that have had the test not just of time but of an audience having to read and accept it, then that's a pretty good template for a television series," said Starz CEO Chris Albrecht. Outlander's success with women is just the latest good news for Starz, which has grown to 23.3 million subscribers and, according to SNL Kagan, leapfrogged Showtime to become the No. 2 premium network behind HBO.  A rapt audience is 'the best marketing and promotional arm you... Continue reading at 'AdWeek'

[ AdWeek | 2015-03-30 00:00:00 UTC ]
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Facebook may finally face a reckoning as more grave misdeeds are revealed | Jill Abramson

Moves to oust the company’s leadership team of Mark Zuckerberg and Sheryl Sandberg suddenly look a lot more serious as its legal position becomes more perilous So far, the public and political reaction in the US to Facebook’s grave misdeeds has been surprisingly muted. That’s about to change.... Continue reading at The Guardian

[ The Guardian | 2018-12-20 00:00:00 UTC ]
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4th Estate buys Innes' novel about silencing of women and celebrity

4th Estate’s Jordan Mulligan has made his first acquisition, Scabby Queen, by Scottish author Kirstin Innes, billed as a “state-of-the-nation novel” about the silencing of women’s voices and the celebrity machine. Continue reading at The Bookseller

[ The Bookseller | 2018-12-19 00:00:00 UTC ]
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HarperFiction joins up with Comedy Women in Print Prize to offer winner a contract

HarperFiction is joining forces with the Comedy Women in Print Prize, with the publisher offering the winner a publishing contract and £5,000 advance.  Continue reading at The Bookseller

[ The Bookseller | 2018-12-17 00:00:00 UTC ]
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Yes she can: Michelle Obama hits the charts top spot

Michelle Obama’s Becoming (Viking) has leapfrogged The Ice Monster (HarperCollins) by David Walliams and Tony Ross to swipe the UK Official Top 50 number one. Continue reading at The Bookseller

[ The Bookseller | 2018-12-12 00:00:00 UTC ]
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Women on the rise in 10th annual Bookseller 100

The annual list of the industry’s most powerful, influential and admired features a record number of women, a fractionally improved BAME turnout, and a familiar figure as The Bookseller 101st. Continue reading at The Bookseller

[ The Bookseller | 2018-12-07 00:00:00 UTC ]
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As the Spanish book market grows, women-led startups fill demand

US sales of children's Spanish-language books rose 6 percent over the past year, while overall Spanish-language books rose 15 percent. As America's demographics continue to change, business-savvy bilingual mothers are creating bilingual books, apps, and videos. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2018-12-05 00:00:00 UTC ]
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GP’s diary of the absurd set to be surprise festive hit

A Country Doctor’s Commonplace Book by Philip Rhys Evans is on its way to be this year’s novelty bestsellerAfter a long career as a Suffolk GP, Dr Philip Rhys Evans may well be astonished to find himself lined up as a surprise literary hit this winter. But a short book compiled by the... Continue reading at The Guardian

[ The Guardian | 2018-12-02 00:00:00 UTC ]
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Murder trial lawyer’s hit legal memoir seeks wider audience with Quercus

Quercus is publishing the hit legal memoir of barrister William Clegg QC, who has acted as counsel in high profile murder trials including the acquittal of Colin Stagg during the Wimbledon Common Murder case and the shooting of Jill Dando. Continue reading at The Bookseller

[ The Bookseller | 2018-12-01 00:00:00 UTC ]
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Women triumph at An Post Irish Book Awards

Women writers have excelled at the An Post Irish Book Awards, taking home the majority of awards for the first time, with authors such as Sally Rooney, Liz Nugent and Emilie Pine among the winning authors. Continue reading at The Bookseller

[ The Bookseller | 2018-11-29 00:00:00 UTC ]
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Former National Enquirer Editor Writing Book About “Trump and His Women”

A former top National Enquirer editor is writing a book about President Donald Trump’s love life. Barry Levine, who was executive editor of the tabloid until he left in 2016, is writing the book about “Trump and his women” for Hachette, reveals the New York Post’s Page Six. It remains an open... Continue reading at Slate

[ Slate | 2018-11-23 00:00:00 UTC ]
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Anime NYC 2018 Attracts 36,000 Fans to Javits Center

More than 36,000 fans attended Anime NYC 2018, an annual convention focused on anime, manga and Asian pop culture held at the Javits Convention Center, launched last year by Leftfield Media. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-11-20 00:00:00 UTC ]
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AAR/SBL 2018: Women’s Studies, Politics, and ’Good News All Around’

At the annual meetings of the American Academy of Religion and the Society of Biblical Literature in Denver, Colo., held Nov. 17-21, hot topics included diversity, immigration, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-11-20 00:00:00 UTC ]
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Girlboss Is Launching a LinkedIn-Like Platform That’s Exclusively for Women

During her 2014 book tour for her self-help tome, #Girlboss, Sophia Amoruso noticed that while they waited to get their books signed, women in line would strike up conversations with one another and exchange business cards. "That was something that seemed even more important to them than the... Continue reading at AdWeek

[ AdWeek | 2018-11-19 00:00:00 UTC ]
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Williams, Alderton and Akbar to judge 2019 Women's Prize

The 2019 Women’s Prize’s judging panel has been unveiled, featuring author and historian Kate Williams, writer Dolly Alderton, and Unbound’s Arifa Akbar among others. Continue reading at The Bookseller

[ The Bookseller | 2018-11-15 00:00:00 UTC ]
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Stan Lee was working on final superhero Dirt Man with daughter, she says

The comic book creator's daughter says a new character, Dirt Man, was in the works before his death. Continue reading at BBC News

[ BBC News | 2018-11-14 00:00:00 UTC ]
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Fremantle joins as sponsor of Women's Prize for Fiction

Global TV production company Fremantle has become a sponsor of the Women’s Prize for Fiction for 2019, as the award transforms into a charity. Continue reading at The Bookseller

[ The Bookseller | 2018-11-08 00:00:00 UTC ]
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Battery boom is expected to attract $1.2 trillion in investment by 2040

The battery boom is coming to China, California and basically everywhere else — and it will be even bigger than previously thought. The global energy-storage market will surge to a cumulative 942 gigawatts by 2040, according to a new forecast from Bloomberg NEF published Tuesday, and that growth... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-11-06 00:00:00 UTC ]
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Weekly E-Ranking: Tombland hits heavenly heights

CJ Sansom’s seventh Matthew Shardlake title Tombland has buried the competition in the Weekly E-Book Ranking, sweeping straight into the number one spot. Continue reading at The Bookseller

[ The Bookseller | 2018-11-03 00:00:00 UTC ]
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Spanish-Language Women Writers to Watch

Translator and literary scout Samantha Schnee picks six authors she thinks deserve more attention. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-11-02 00:00:00 UTC ]
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Winners of the inaugural Women Poets’ Prize revealed

Claire Collison, Anita Pati and Nina Mingya Powles have won the inaugural Women Poets’ Prize, celebrating poetry and the empowerment of women. Continue reading at The Bookseller

[ The Bookseller | 2018-11-01 00:00:00 UTC ]
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