Peloton hit with $150 million lawsuit for music infringement

Peloton made a name for itself as a fitness bike purveyor, where consumers could stream their favorite musical artists while cycling in the comfort of their own homes. Now, that reputation is under threat from a copyright lawsuit that accuses the seven-year-old brand of stealing music.On Tuesday, several members of the National Music Publishers Association including Downtown Music Publishing and The Royalty Network filed a lawsuit against the New York-based Peloton, alleging infringement of over one thousand musical works. The group is seeking damages in excess of $150 million. The suit alleges that Peloton has used unlicensed recordings from artists such as Rihanna, Bruno Mars, Lady Gaga, Ariana Grande and Justin Timberlake."Music is a core part of the Peloton business model and is responsible for much of the brand's swift success," said NMPA President and CEO David Israelite in a statement. "It is frankly unimaginable that a company of this size and sophistication would think it could exploit music in this way without the proper licenses for this long, and we look forward to getting music creators what they deserve." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2019-03-21 00:00:00 UTC ]

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