For the 12th consecutive quarter in a row, The Atlantic is reporting gains in print and online revenue. In third quarter 2011, overall advertising revenue is up 19 percent, with digital ad revenue soaring 41 percent and print up 3 percent over the third quarter of 2010. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-10-24 00:00:00 UTC ]
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When Conde Nast closed Gourmet in 2009, the company staked much of its epicurean business on Bon Appetit, a staid magazine with a big circulation but little traction outside the food category. But soon enough Conde Nast took another risk, assigning the title's reinvigoration to a pair of leaders... Continue reading at Advertising Age
[ Advertising Age | 2013-10-21 00:00:00 UTC ]
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When Vice first appeared on Ad Age's Magazine A-List in 2010, it raised more than few eyebrows among industry stalwarts. For one thing, it was the first free-distribution magazine Ad Age had ever honored. And another thing -- OK, the main thing -- Vice is a cheerfully irreverent, quasi-rude... Continue reading at Advertising Age
[ Advertising Age | 2013-10-21 00:00:00 UTC ]
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Educational Development Corp. reported that revenue for the second quarter ended August 31, 2013 rose 4.6%, to $5.7 million, but net earnings in the period fell to $56,400 from $138,200 in the second quarter of fiscal 2013. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-21 00:00:00 UTC ]
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UK sales for the Haynes Group fell by 6% year-on-year in the first quarter, according to an... Continue reading at The Bookseller
[ The Bookseller | 2013-10-18 00:00:00 UTC ]
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Wholesaler Bertrams' latest financial results have seen growth from online traders, its... Continue reading at The Bookseller
[ The Bookseller | 2013-10-16 00:00:00 UTC ]
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Print still plays a role, but Hanley Wood has committed to a future based on digital media, data services and events. Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-11 00:00:00 UTC ]
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At the Frankfurt Book Fair's annual International Rights Directors Meeting, experts identified new opportunities for publishers to increase their revenue from rights. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-09 00:00:00 UTC ]
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A new analysis of ISBN data by Bowker found that the number of self-published books in 2012 rose 59% over 2011, growing to over 391,000 titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-09 00:00:00 UTC ]
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You can't necessarily judge a book by its cover, but you can tell a lot about the content from it. For instance, when a certain font is paired with an illustrated character portrait featuring a dangling cigarette and/or a dangerous dame, clearly you are holding a pulpy detective novel from the... Continue reading at Fast Company
[ Fast Company | 2013-10-08 00:00:00 UTC ]
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Instagram just made it official: ads are about to hit the social photo-sharing platform. "In the next couple months, you may begin seeing an occasional ad in your Instagram feed if you’re in the United States," the company said in a blog post today. "Seeing photos and videos from brands you... Continue reading at AdWeek
[ AdWeek | 2013-10-04 00:00:00 UTC ]
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Most small newspapers would be happy with an online publishing system that solves more headaches than it creates. Finding software that makes digital revenue and reader traffic skyrocket seems like the stuff of dreams. But that’s precisely ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-04 00:00:00 UTC ]
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BtoB Magazine is shutting down its print product and will become part of sister publication, Advertising Age, by January 1, in a move that likely reflects sustained pressure on print advertising in the med Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-03 00:00:00 UTC ]
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Scribd formally launched ebook subscriptions today and the company CEO said he believes the service could eventually produce $1 billion in annual revenue. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-02 00:00:00 UTC ]
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Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes... Continue reading at Engadget
[ Engadget | 2013-10-02 00:00:00 UTC ]
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Since so many consumers hop from smartphone to desktop to tablet and back again multiple times a day, Web publishers have rushed to embrace responsive design: a technology that automatically resizes content to fit any screen. The responsive movement has been a win for users, who increasingly... Continue reading at AdWeek
[ AdWeek | 2013-09-25 00:00:00 UTC ]
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Bookshops involved in the Books Are My Bag campaign launch on Saturday 14th September saw an... Continue reading at The Bookseller
[ The Bookseller | 2013-09-23 00:00:00 UTC ]
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Google's got an ad exchange. So does Facebook. Twitter is said to be working on one too. But in the meantime, the company has just purchased MoPub, a burgeoning mobile ad exchange business. Terms of the deal were not disclosed. MoPub has built an ad exchange through which mobile publishers... Continue reading at AdWeek
[ AdWeek | 2013-09-10 00:00:00 UTC ]
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#programmatic buying
#ad business
#automated fashion
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Wiley president and c.e.o. Steve Smith has said the company's first quarter of the fiscal... Continue reading at The Bookseller
[ The Bookseller | 2013-09-09 00:00:00 UTC ]
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Premium content that attracts a highly-targeted audience can maintain its value in spite of raw volume. That’s why instituting a paywall—and likely decreasing your online readership, but increasing revenues from readers—doesn’t have to affect your display advertising sales. Continue reading at Folio Magazine
[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
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According to ad-blocking data provider PageFair, more users are now making use of browser plugins such as Adblock Plus to remove ads from the sites they visit. A recent report it published claimed the trend “is threatening the business mode ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-09-04 00:00:00 UTC ]
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#ad blocking
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